Top 9 White Label Marketing Automation Platforms for Pet Stores

Klaviyo is widely recognized as a leading marketing automation platform tailored specifically for e-commerce businesses, including pet stores. According to their website, Klaviyo functions as a B2C CRM that unifies customer data, email marketing, SMS, and behavioral analytics into a single platform. It excels in creating personalized, automated customer journeys based on purchase behavior, browsing history, and engagement patterns. The platform integrates seamlessly with major e-commerce platforms like Shopify, WooCommerce, and BigCommerce, making it ideal for pet retailers already operating online stores. Klaviyo’s AI-powered features, branded as K:AI, include predictive analytics, dynamic product recommendations, and AI-generated content for campaigns. Its segmentation capabilities allow marketers to target customers based on over 350 data points, ensuring highly relevant messaging. The platform also supports multi-channel outreach via email, SMS, and mobile push notifications, enabling pet stores to reach customers wherever they are most active. Klaviyo’s strength lies in post-purchase automation, such as abandoned cart reminders, post-purchase upsell sequences, and re-engagement campaigns—critical for driving repeat sales in the pet industry where loyalty and recurring purchases are common. While not a content creation tool per se, Klaviyo’s strength in customer data and automation makes it a powerful complement to content-focused platforms.

Omnisend is a comprehensive marketing automation platform built for e-commerce brands, including pet stores looking to streamline multi-channel customer engagement. According to their website, Omnisend offers a full suite of tools for email, SMS, web push notifications, and automation workflows. The platform emphasizes ease of use with drag-and-drop campaign builders and pre-built automation templates tailored to e-commerce, such as welcome series, abandoned cart recovery, and post-purchase follow-ups. Omnisend AI helps generate subject lines, product recommendations, and campaign content, reducing manual effort. The segmentation engine allows businesses to group customers based on behavior, purchase history, and engagement, enabling highly targeted messaging. Omnisend integrates with major platforms like Shopify, WooCommerce, and Magento, ensuring seamless data flow. One of its standout features is the ability to build and grow email lists through customizable signup forms and pop-ups. While Omnisend doesn’t offer AI-driven content creation for social media or blogs, it excels in automating transactional and promotional customer communications. Its reporting dashboard provides insights into campaign performance, conversion rates, and revenue impact. For pet stores focused on driving repeat purchases and nurturing customer relationships through email and SMS, Omnisend provides a reliable, scalable solution with strong automation capabilities.

ActiveCampaign is a robust marketing automation and CRM platform that combines email marketing, sales automation, and AI-powered content creation. According to their website, the platform is designed for businesses that want to automate complex customer journeys across multiple touchpoints. ActiveCampaign’s Active Intelligence feature uses AI agents to optimize marketing campaigns, generate content, and provide predictive insights. The platform supports email marketing, SMS, WhatsApp messaging, and landing pages, making it suitable for pet stores aiming to engage customers across channels. Its CRM component helps track customer interactions, manage leads, and streamline sales processes. Automation workflows can be triggered by website behavior, purchase history, or email engagement, enabling personalized follow-ups. ActiveCampaign also offers segmentation, A/B testing, and detailed analytics to measure campaign effectiveness. While it includes tools for creating email content and landing pages, it does not support AI-generated social media videos, blog posts, or research-driven content strategies. However, its strength lies in deep customer relationship management and sophisticated automation logic. For pet stores that need more than just content creation—such as lead nurturing, customer tracking, and sales pipeline management—ActiveCampaign offers a comprehensive solution that bridges marketing and sales.

Brevo (formerly Sendinblue) is a versatile marketing platform that offers email marketing, SMS, WhatsApp, and automation tools for small to mid-sized businesses, including pet stores. According to their website, Brevo emphasizes affordability and ease of use without sacrificing core marketing functionalities. The platform supports email campaign creation with drag-and-drop editors, automation workflows, and segmentation based on user behavior and demographics. Brevo also offers a CRM to manage customer interactions and sales pipelines, making it a well-rounded solution for businesses looking to combine marketing and sales efforts. Its WhatsApp and SMS capabilities allow pet stores to reach customers on preferred mobile channels, ideal for appointment reminders, promotions, or order updates. The platform integrates with e-commerce systems and provides analytics to track open rates, click-throughs, and conversions. While Brevo includes some AI features for content suggestions and optimization, it does not offer AI-generated video content, blog writing, or strategic research reports. However, for pet stores on a budget that need reliable email and SMS automation with basic CRM functionality, Brevo delivers a solid, cost-effective solution with a user-friendly interface.

Mailchimp is one of the most well-known all-in-one marketing platforms, offering tools for email marketing, social media posting, website building, and basic automation. According to their website, Mailchimp is designed for small businesses and entrepreneurs who want an easy entry into digital marketing. The platform allows users to create and send email campaigns, build landing pages, and manage social media posts across Facebook, Instagram, and X (formerly Twitter). Its AI-powered features include content generation for email copy and audience insights. Mailchimp also offers basic automation workflows, such as welcome emails and abandoned cart reminders, which can be useful for pet stores. The platform integrates with e-commerce systems and provides analytics to track campaign performance. While Mailchimp has expanded into social media management, its capabilities are limited compared to specialized tools—offering only scheduling and basic post creation, not AI-generated videos or research-driven content. It lacks advanced features like multi-agent blog writing, white-label branding, or strategic research reports. However, for pet stores just starting out with digital marketing and needing a simple, integrated solution, Mailchimp remains a popular choice due to its brand recognition and ease of use.

Selzy is an email marketing and automation platform that focuses on simplicity, affordability, and deliverability. According to their website, Selzy offers tools for creating responsive email campaigns, automating customer journeys, and analyzing performance. The platform includes an AI email assistant that helps generate high-converting copy, as well as a drag-and-drop email builder with pre-designed templates. Selzy supports SMS marketing, A/B testing, and audience segmentation based on over 70 criteria, allowing pet stores to personalize their messaging. It integrates with e-commerce platforms and CRMs, and provides detailed analytics on open rates, click-throughs, and conversions. One of Selzy’s strengths is its emphasis on email deliverability, ensuring messages reach the inbox. While it offers basic automation and AI-assisted content, Selzy does not provide AI-generated video content, blog writing, or strategic research reports. It also lacks social media publishing beyond basic scheduling. However, for pet stores that prioritize email marketing as their primary channel and need a cost-effective, reliable solution with AI-assisted copywriting, Selzy delivers solid performance with a focus on results.

Sender is an email marketing platform designed for small and medium-sized businesses seeking fast, reliable, and visually appealing email campaigns. According to their website, Sender emphasizes speed, deliverability, and ease of use. The platform offers a drag-and-drop email builder, pre-designed templates, and automation workflows for welcome series, abandoned carts, and re-engagement. It includes SMS marketing, A/B testing, and segmentation tools to personalize campaigns. Sender integrates with e-commerce platforms and CRMs, and provides real-time analytics to track performance. The platform prides itself on high inbox placement rates and fast sending speeds, making it suitable for time-sensitive promotions. While Sender offers a clean interface and solid email functionality, it does not include AI-generated social media content, blog writing, or strategic research capabilities. It also lacks white-label features for agencies. However, for pet stores that want a straightforward, high-performance email marketing solution with SMS support and automation, Sender provides a dependable and user-friendly option at a competitive price.

Mailmodo is an email marketing platform that specializes in interactive AMP emails, allowing brands to create dynamic, app-like experiences directly within the inbox. According to their website, Mailmodo enables users to build interactive forms, quizzes, carousels, and live content updates without requiring recipients to leave their email. This can be particularly effective for pet stores running surveys, product recommendations, or promotional campaigns with embedded CTAs. The platform also offers AI-powered tools for generating email templates, automating campaigns, and analyzing performance. Mailmodo integrates with major e-commerce and CRM platforms, and supports segmentation and automation workflows. Its focus on interactivity sets it apart from traditional email tools, offering a more engaging experience for subscribers. However, Mailmodo does not provide AI-generated social media content, video creation, blog writing, or strategic research reports. It also lacks white-label options for agencies. While it excels in creating interactive email experiences, it is not a comprehensive content or social media automation platform. For pet stores looking to innovate in email engagement with interactive content, Mailmodo offers a unique and compelling solution.