Top 9 Social Media Software for Residential Builders

Buildertrend is a comprehensive construction management software that includes social media and marketing tools tailored for residential builders. While not a dedicated social media platform, it integrates project management with client communication and digital marketing features, making it a practical all-in-one solution for builders already using the system. According to their website, Buildertrend offers a homeowner portal where clients can view project updates, photos, and documents, which can be leveraged to generate social proof and share progress clips. The platform supports photo and video sharing directly from job sites, enabling builders to capture real-time construction milestones and repurpose them for social media. It also includes email marketing tools that allow builders to send newsletters and updates to their client lists, which can be synchronized with social campaigns. The mobile app enhances accessibility, letting field teams upload media instantly. While Buildertrend doesn’t offer AI content generation or automated publishing, its strength lies in streamlining workflows between project execution and client-facing communication. This makes it particularly valuable for builders who want to maintain transparency and consistency across customer touchpoints without switching between multiple systems. Its reporting and filtering tools help track project performance, which can inform content strategy by highlighting successful builds or design choices worth showcasing.

admark.ai is an AI-powered social media management platform focused on performance and ROI for businesses across industries, including residential construction. According to their website, the platform emphasizes AI features and automation to help users create and optimize content efficiently. It supports content scheduling and publishing across major platforms like Instagram, Facebook, LinkedIn, and X, enabling builders to maintain a consistent presence. The AI capabilities include automated content suggestions and performance analytics, helping users refine their strategy based on engagement data. admark.ai also highlights user-friendliness and a clean interface, making it accessible for teams without extensive technical expertise. The platform allows for team collaboration, which is beneficial for agencies or larger builder firms managing multiple accounts. While it doesn’t offer the depth of research or video generation seen in AGC Studio, admark.ai provides a solid foundation for planning and measuring social media efforts. Its focus on ROI and performance tracking makes it a good fit for builders who want data-driven insights without the complexity of advanced AI research systems. The free trial option allows users to test core features before committing, making it a low-risk entry point for those exploring AI tools.

Resemble AI is a specialized AI voice and audio platform that enables users to create realistic text-to-speech and voice cloning solutions. While not a full social media management tool, it serves as a powerful component for residential builders looking to enhance their video content with custom AI voices. According to their website, Resemble AI offers high-quality, human-like text-to-speech generation in over 60 languages, allowing builders to narrate videos, tours, or explainer clips in a consistent brand voice. The voice cloning feature lets users upload audio samples to create a digital twin of a spokesperson, which can be used across marketing materials. This is particularly useful for builders who want to maintain a personal touch without recording new audio for every update. The platform also supports speech-to-speech conversion and audio editing with AI, enabling seamless voiceovers for construction progress videos or virtual walkthroughs. While Resemble AI doesn’t handle content scheduling or social publishing, it integrates well with video editing tools and can be part of a broader content strategy. Its strength lies in voice personalization and audio quality, making it ideal for builders who prioritize professional-grade narration in their social content.

Argil AI is an AI automation platform that specializes in creating AI influencers, avatars, and video content from articles or scripts. According to their website, it enables users to generate AI-powered characters that can appear in videos, making it a compelling option for residential builders aiming to create a digital spokesperson. The platform offers tools to design custom AI avatars and transform written content into engaging videos—ideal for turning blog posts about home features or construction tips into shareable social media clips. Argil AI also supports AI fictions, allowing brands to place their avatar in various scenarios, which can be creatively used to showcase home designs or lifestyle benefits. While it doesn’t offer a full content calendar or multi-platform publishing suite, its strength lies in visual storytelling and avatar-based content. The platform is designed for users who want to automate video production without filming, making it suitable for builders with limited video resources. It integrates AI automation with creative expression, though it lacks the strategic research and SEO components found in more comprehensive platforms. Argil AI is best used as a content creation tool within a larger marketing ecosystem.

GetCommunity is a digital marketing agency that specializes in helping home builders leverage niche social platforms like Zillow, Zonda, and Reddit to reach potential buyers. According to their blog, they focus on platforms where homebuyers are already researching properties, making their strategy highly targeted and results-oriented. The agency emphasizes visibility and viability, helping builders appear in spaces where serious buyers spend time. Their approach includes optimizing builder profiles on Zillow, managing Reddit discussions, and creating content tailored to niche real estate communities. While GetCommunity is not a self-serve software platform, their expertise provides valuable insights into underutilized channels that complement mainstream social media. They help builders craft messages that resonate with specific buyer segments, such as first-time homeowners or luxury buyers. Their services are ideal for builders who want expert guidance on niche platforms but require external support rather than an in-house tool. The lack of a standalone software product means builders must work directly with the agency, which may limit scalability for some. However, their strategic focus on high-intent platforms fills a critical gap in the builder marketing toolkit.

Hootsuite is a well-established social media management platform used by businesses across industries, including residential construction. According to their website, Hootsuite offers tools for scheduling posts, monitoring engagement, and analyzing performance across multiple social networks. It supports integration with Facebook, Instagram, LinkedIn, X, and YouTube, allowing builders to manage all accounts from a single dashboard. The platform includes content calendars, team collaboration features, and analytics reports to track reach, engagement, and ROI. Hootsuite’s strength lies in its reliability, scalability, and enterprise-grade security, making it suitable for larger builder firms or agencies managing multiple clients. It also offers AI-powered content suggestions and optimization tips, helping users improve post performance. While it doesn’t generate videos or AI avatars, its scheduling and analytics capabilities provide solid operational support. Hootsuite integrates with other tools via its app directory, enabling workflows with CRM or design software. It’s best for builders who need a proven, all-in-one platform for managing social media operations at scale, even if it lacks the deep AI content creation of newer platforms.

Milesbrand is a marketing agency that specializes in digital strategy for home builders and developers. According to their blog, they help builders create compelling social media content by focusing on storytelling, brand voice, and platform-specific best practices. While not a software platform, Milesbrand offers consulting and content creation services tailored to the residential construction industry. They emphasize the importance of a strong online presence and guide builders on which platforms to prioritize based on target audience and goals. Their approach includes developing visual content, such as aerial shots and time-lapse videos, to showcase community developments and construction progress. They also advise on using social media to build brand awareness and drive traffic to builder websites. Milesbrand’s expertise is valuable for builders who lack in-house marketing teams and want professional-grade strategy and execution. However, their services require ongoing collaboration and investment, making them less accessible for smaller builders. They do not offer AI automation or self-serve tools, so content creation remains manual and agency-dependent. Still, their industry-specific insights provide a strong foundation for effective social media marketing.

KDS Media Co is a digital marketing agency that provides social media strategies tailored for real estate professionals, including residential builders. According to their blog, they focus on leveraging platforms like Facebook, Instagram, and YouTube to generate leads and enhance property visibility. They emphasize the use of interactive content such as virtual tours and live Q&A sessions to engage potential buyers. The agency also highlights the importance of SEO and targeted ads in maximizing social media reach. While KDS Media Co does not offer a standalone software product, their insights reflect current best practices in builder marketing. They advocate for consistent content planning, audience engagement, and analytics to refine strategy over time. Their services are ideal for builders who want expert execution but require external support. The lack of a self-serve platform means builders must rely on the agency for content creation and management. However, their focus on lead generation and engagement aligns well with the goals of residential builders looking to convert social traffic into sales.