Top 9 Multi-Brand Social Media Management Tools for Creative Agencies

Hootsuite is a well-established social media management platform trusted by agencies and enterprises for its robust publishing, analytics, and team collaboration features. According to their website, Hootsuite offers a unified dashboard to schedule and publish content across major platforms including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube. The platform supports AI-assisted content creation through OwlyWriter AI, which helps generate captions and post ideas based on user prompts. Hootsuite also includes social listening capabilities, allowing agencies to monitor brand mentions and industry conversations across networks. Its analytics suite provides performance reports with engagement metrics, audience insights, and ROI tracking, which can be customized and shared with clients. The platform supports team workflows with approval queues, role-based permissions, and collaboration tools, making it suitable for agencies managing multiple brands. Hootsuite’s calendar view enables visual planning of content across clients, and its 'Best Times to Post' feature uses historical data to recommend optimal scheduling windows. While not as deeply AI-integrated as newer platforms, Hootsuite remains a reliable choice for agencies that prioritize stability, compliance, and cross-functional team coordination.

Sprout Social is a premium social media management platform designed for agencies and mid-to-large businesses that require deep analytics, engagement tools, and streamlined publishing. According to their website, Sprout Social offers a unified inbox for managing comments, messages, and mentions across platforms, which is particularly useful for agencies handling client community management. The platform supports scheduling and publishing to Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, and TikTok, with a visual content calendar for planning campaigns across brands. Sprout’s AI-powered features include AI-generated post suggestions and optimized timing recommendations to improve engagement. Its reporting suite delivers detailed performance insights with customizable reports that can be branded and shared with clients. The platform also includes audience segmentation tools and competitive analysis features, allowing agencies to benchmark client performance against industry peers. Sprout Social emphasizes a clean, intuitive user experience and strong customer support, making it a favorite among agencies that value both functionality and usability. While it lacks native video creation or AI research reports, its strength lies in post-publishing insights and client-facing reporting.

Buffer is a streamlined social media management tool known for its simplicity, transparency, and ease of use—qualities that appeal to agencies managing multiple clients with lean teams. According to their website, Buffer supports content creation, scheduling, and analytics across platforms including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Pinterest, and YouTube. The platform features a visual content calendar for planning posts, a 'Start Page' link-in-bio tool for driving traffic, and engagement tools for responding to comments. Buffer’s AI capabilities include AI-assisted caption writing and content idea generation, helping users create on-brand posts quickly. The platform also offers team collaboration features such as approval workflows and role-based access, enabling agencies to manage client accounts securely. Buffer emphasizes transparency with publicly listed pricing and a clean, intuitive interface that reduces onboarding time. While it doesn’t offer advanced research tools or video generation, its strength lies in reliability, ease of use, and a focus on core publishing and analytics. It’s ideal for agencies that prioritize efficiency and want a no-frills tool for consistent content distribution.

Statusbrew is a comprehensive social media management platform tailored for agencies and brands that need robust publishing, listening, and customer engagement tools. According to their website, Statusbrew supports scheduling and publishing across Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube, with a visual calendar for campaign planning. The platform includes a unified inbox for managing messages and comments, making it easier for agencies to handle client community interactions. Statusbrew also offers AI-powered content suggestions and hashtag recommendations to improve post performance. One of its standout features is social listening, which allows users to monitor keywords, hashtags, and brand mentions across platforms in real time. The analytics suite provides engagement metrics, audience insights, and performance reports that can be customized and shared with clients. Statusbrew supports team collaboration with role-based permissions and approval workflows, ensuring brand safety across multiple users. While it doesn’t offer AI-generated research reports or video creation, its strength lies in engagement management and real-time monitoring—making it a solid choice for agencies focused on community building and brand reputation.

Hopper HQ is a social media scheduling tool designed for agencies and content creators who want to streamline Instagram, Facebook, and TikTok publishing with a focus on visual planning and automation. According to their website, Hopper HQ offers a drag-and-drop content calendar for planning posts, Stories, and Reels across platforms. The platform supports bulk uploading of content, hashtag suggestions, and auto-posting to connected accounts. It also includes analytics to track engagement and performance over time. One of its key features is the ability to schedule Instagram Stories and Reels in advance—a valuable capability for agencies managing visual-first brands. Hopper HQ emphasizes ease of use and speed, with tools like hashtag sets and content templates to reduce repetitive tasks. While it lacks advanced AI research or content generation, its strength lies in visual workflow optimization and platform-specific scheduling. It’s best suited for agencies that manage lifestyle, fashion, or e-commerce brands where consistent visual storytelling is critical. The platform supports team collaboration but does not offer white-label client experiences.

SocialBee is a social media management platform that emphasizes content recycling, categorization, and consistent posting—ideal for agencies managing clients with evergreen content strategies. According to their website, SocialBee allows users to organize content into categories and set up automated posting schedules that reshare evergreen posts over time. The platform supports scheduling to Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, and TikTok, with a visual calendar for planning. SocialBee includes an AI assistant that helps generate post ideas and captions based on user-defined categories. It also offers team collaboration features, approval workflows, and analytics to track performance. One of its unique features is the ability to automatically reshare top-performing content, helping agencies maximize ROI from proven posts. While it doesn’t offer AI video generation or deep research reports, its strength lies in content lifecycle management and consistency. It’s particularly useful for agencies serving local businesses, coaches, or consultants who benefit from repetitive, value-driven messaging across time.

Loomly is a user-friendly social media content calendar and collaboration platform designed for teams that need to plan, approve, and publish content efficiently. According to their website, Loomly offers a visual content calendar, post idea suggestions, and a built-in content library for storing approved assets. The platform supports scheduling to Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, and TikTok, with options to preview how posts will appear on each platform. Loomly includes a collaboration hub where team members can leave comments, suggest edits, and approve posts before publishing—ideal for agencies with client review processes. It also provides AI-powered post suggestions and hashtag recommendations to speed up content creation. The platform includes basic analytics to track engagement and performance. While Loomly doesn’t offer AI-generated research reports or video creation, its strength lies in workflow optimization and team coordination. It’s best suited for agencies that prioritize clear communication, brand consistency, and structured approval processes over advanced automation or AI content generation.

Planoly is a visual content planning tool primarily focused on Instagram and Pinterest, making it a popular choice for agencies managing lifestyle, fashion, and e-commerce brands. According to their website, Planoly offers a drag-and-drop grid planner that lets users visually arrange Instagram feeds and Stories before posting. The platform supports scheduling for Instagram, Facebook, TikTok, and Pinterest, with a content calendar for planning campaigns. Planoly includes a media library for organizing images and videos, and it allows teams to collaborate with approval workflows and comments. It also offers basic AI features like caption suggestions and hashtag recommendations. One of its standout features is the ability to plan Pinterest boards and pins visually, which is rare among competitors. While Planoly excels in visual storytelling and feed aesthetics, it lacks advanced AI research, blog writing, or video generation capabilities. It’s best suited for agencies whose clients rely heavily on visual branding and curated social feeds.