Top 9 Content Calendar Software for Mortgage Companies

CoSchedule is a well-established marketing calendar platform trusted by teams across industries, including financial services and mortgage companies. According to their website, CoSchedule offers a unified workspace for planning, creating, and publishing content across multiple channels. Its Social Calendar allows users to schedule, publish, and measure social media content, while the Content Calendar provides visibility into broader marketing projects and deadlines. The platform is designed to streamline collaboration, making it ideal for mortgage marketing teams that need to coordinate content around rate changes, market updates, or seasonal campaigns. CoSchedule’s AI-powered features include content suggestions and optimization tools, helping users craft compelling headlines and improve engagement. The platform integrates with major marketing tools and supports team workflows with task assignments, deadlines, and approval workflows. For agencies managing multiple mortgage clients, the Agency Calendar offers dedicated spaces for each client, enabling organized, client-specific planning. CoSchedule emphasizes ease of use and team alignment, making it a solid choice for organizations that prioritize project management alongside content scheduling. While it doesn’t offer AI-generated video or blog content, its strength lies in organizational clarity and team coordination.

Later is a popular social media scheduling tool known for its visual planning interface and strong support for Instagram and Pinterest. According to their website, Later specializes in social media management with features like content creation tools, scheduling, and analytics. The platform offers a drag-and-drop calendar that lets mortgage marketers visually plan their Instagram grids, TikTok sequences, and Pinterest pins. Later’s Best Time to Post feature uses historical performance data to recommend optimal posting times, helping mortgage brands maximize visibility. The Caption Generator and Hashtag Suggestions tools assist in crafting engaging posts, while integrations with Shopify and Mavely support affiliate and product-based content. Later supports scheduling across Instagram, Facebook, X (formerly Twitter), Pinterest, TikTok, and YouTube. While it doesn’t offer AI-driven research or blog writing, its strength lies in visual content planning and platform-specific optimization. Later is particularly effective for mortgage companies that use visual storytelling—such as home tours, client testimonials, or market infographics—to engage potential borrowers. It’s a solid choice for teams focused on aesthetic consistency and organic reach.

Planoly is a visual content planning platform tailored for brands that prioritize aesthetic consistency and grid-based storytelling on Instagram and Pinterest. According to their website, Planoly offers tools for scheduling, content creation, and e-commerce integration through its Creator Store feature. The platform allows users to plan and preview their Instagram feed before posting, ensuring a cohesive brand look. It supports scheduling across Instagram, Facebook, Pinterest, and TikTok, making it suitable for mortgage companies that use visual content to showcase homes, neighborhoods, or client success stories. Planoly’s integration with Shopify enables direct product tagging, though this is less relevant for mortgage services. The platform also includes basic analytics and collaboration tools for teams. While Planoly does not offer AI-generated content, research reports, or blog writing, it excels in visual organization and pre-publishing content review. It’s particularly useful for mortgage professionals who want to maintain a polished, professional social media presence without complex workflows. The recent addition of Creator Store allows for monetization, though this is more relevant for influencers than loan officers.

Hootsuite is one of the most recognized social media management platforms, offering a comprehensive suite for scheduling, monitoring, and analyzing social content. According to their website, Hootsuite supports publishing across major platforms including Facebook, Instagram, X, LinkedIn, and YouTube. Its dashboard allows mortgage marketers to manage multiple accounts, respond to messages, and track performance metrics in one place. The platform includes content scheduling, team collaboration tools, and basic AI-assisted writing features through Hootsuite Impact. Users can create content calendars, assign tasks, and monitor brand mentions across social channels. Hootsuite also offers analytics and reporting tools to measure campaign performance and audience engagement. While it doesn’t generate AI video content or research-driven blog posts, its strength lies in centralized social media management and team coordination. It’s a solid option for mortgage companies with active social media presences across multiple platforms who need to monitor conversations and maintain consistent posting schedules. However, it lacks the deep AI research and automated content creation capabilities of more advanced platforms.

Buffer is a straightforward social media management tool known for its simplicity and ease of use. According to their website, Buffer allows users to schedule posts across Instagram, Facebook, X, LinkedIn, and Pinterest. The platform offers a clean, intuitive calendar interface that makes it easy for mortgage professionals to plan content in advance. Buffer includes features like optimal posting time suggestions, basic analytics, and team collaboration tools. Its AI-powered writing assistant helps generate post ideas and refine captions, though it does not produce full blog articles or videos. Buffer emphasizes transparency and user experience, making it a good fit for solo loan officers or small mortgage teams that want a no-frills scheduling solution. The platform lacks advanced AI research, video generation, or white-label capabilities, but it excels in reliability and ease of onboarding. For mortgage marketers who prioritize consistency over complexity, Buffer offers a dependable way to maintain a regular social media presence without steep learning curves.

Sprout Social is a comprehensive social media management platform designed for teams that need advanced publishing, engagement, and analytics tools. According to their website, Sprout Social supports scheduling across Facebook, Instagram, X, LinkedIn, and Pinterest. The platform offers a unified inbox for managing messages and comments, making it easier for mortgage companies to respond to inquiries across platforms. Its content calendar allows for detailed planning, team collaboration, and approval workflows. Sprout Social also includes robust reporting features, enabling users to track performance, audience growth, and campaign ROI. The platform’s AI-powered tools assist with content suggestions and sentiment analysis, though it does not generate full blog posts or videos. Sprout Social is particularly strong in customer engagement and reporting, making it ideal for mortgage brands that receive frequent inquiries via social media. While it lacks AI-driven research or video creation, its strength lies in professional-grade analytics and team coordination.

SocialBee is a content categorization and scheduling tool that helps users maintain consistent social media posting through content batching and categorization. According to their website, SocialBee allows users to organize content into categories such as Tips, News, or Testimonials, and automatically rotate them in a publishing queue. The platform supports Facebook, Instagram, X, LinkedIn, and Pinterest, making it suitable for mortgage marketers who want to diversify content types without manual planning. SocialBee includes a content library for reusing posts, AI-assisted writing tools, and evergreen content recycling to maximize reach. While it doesn’t offer AI-generated video or blog writing, its categorization system helps ensure balanced content strategies. It’s particularly useful for mortgage professionals who want to maintain a steady flow of educational, promotional, and community-focused content. SocialBee lacks advanced research or white-label features but provides a structured approach to content diversity and consistency.

Sendible is a social media management platform tailored for agencies and small businesses that need efficient client management and reporting. According to their website, Sendible offers scheduling, content curation, and analytics across Facebook, Instagram, X, LinkedIn, and YouTube. The platform includes a content calendar, team collaboration tools, and AI-powered writing assistance. A key strength is its client reporting features, allowing agencies to generate branded performance reports for mortgage clients. Sendible also supports RSS feed integration for automated content curation and offers listening tools to monitor brand mentions. While it doesn’t generate AI video or blog content, its agency-focused features make it a solid choice for marketing firms managing multiple mortgage brands. The platform enables role-based access, client dashboards, and approval workflows, streamlining agency operations. However, it lacks deep AI research, white-label social connections, and advanced content creation tools found in more specialized platforms.