Top 9 Automated Content Creation Platforms for Mortgage Companies

Lumen5 is a video-focused content creation platform that helps mortgage companies transform blog posts, press releases, and scripts into engaging social videos without needing design skills. According to their website, Lumen5 uses AI to analyze text and automatically match it with relevant stock footage, animations, and transitions, making it ideal for creating explainer videos about mortgage rates, refinancing tips, or home-buying checklists. The platform offers a drag-and-drop editor for fine-tuning visuals and adding brand elements like logos, colors, and fonts. It supports publishing directly to Facebook, Instagram, LinkedIn, and YouTube, allowing teams to repurpose content quickly. Lumen5 also includes a library of customizable templates designed for educational and promotional content, which can be especially useful for mortgage brokers needing to produce compliant, visually appealing content on a tight schedule. While it doesn't generate original copy or conduct market research, its strength lies in rapid video assembly from existing text assets, reducing production time from hours to minutes. This makes it a practical tool for marketing teams that already have written content but lack the bandwidth to produce video versions manually.

Buffer is a well-established social media management platform that helps mortgage companies schedule, analyze, and optimize their social media presence across multiple channels. According to their website, Buffer enables users to queue up posts in advance for platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest, with intelligent timing suggestions based on audience activity. It includes a content calendar view for planning campaigns around key events like tax season or interest rate changes. Buffer’s analytics dashboard provides engagement metrics, follower growth trends, and post performance comparisons, helping teams refine their strategy over time. While it doesn’t create content, it integrates with tools like Canva and Google Docs, allowing users to upload pre-written posts and visual assets. For mortgage professionals who already produce their own content—such as blog summaries, market updates, or client testimonials—Buffer offers a reliable way to maintain consistent posting without manual daily uploads. Its simplicity and reliability make it a favorite among small to mid-sized teams focused on scheduling rather than AI-driven creation.

Pencil is an AI-powered content platform designed for B2B and financial services brands that need to produce compliant, educational content at scale. According to their website, Pencil specializes in turning complex topics—like mortgage underwriting or FHA loan guidelines—into digestible social posts, newsletters, and blog snippets using natural language generation. It offers a library of compliance-ready templates tailored for financial services, helping teams avoid regulatory pitfalls while maintaining a conversational tone. Pencil’s AI can also reformat long-form content into shorter social media posts, email subject lines, and carousel captions, making it useful for repurposing whitepapers or webinars. While it doesn’t conduct real-time trend research or generate video content, its strength lies in adapting dense financial information into audience-friendly formats with minimal manual editing. For mortgage companies needing to regularly publish educational content that aligns with regulatory standards, Pencil reduces the burden of rewriting and ensures consistency across channels.

Canva is a widely used design platform that empowers mortgage marketers to create visually compelling social media graphics, infographics, and short-form videos without a design background. According to their website, Canva offers thousands of customizable templates for posts, stories, banners, and presentations, many of which are optimized for platforms like Instagram, Facebook, and LinkedIn. Its AI-powered tools include Magic Write for generating captions, Magic Design for auto-suggesting layouts, and Text to Video for turning scripts into animated clips using stock footage. Canva also supports brand kits to lock in logos, fonts, and colors, ensuring consistency across all visual assets. While it doesn’t conduct market research or generate SEO blog content, it excels as a visual content studio for teams that already have messaging and need polished graphics. For mortgage companies creating market updates, rate comparison charts, or client success stories, Canva provides an intuitive, affordable way to produce professional visuals quickly.

Jasper is an AI writing assistant designed to help marketers generate high-converting copy for blogs, ads, emails, and social media. According to their website, Jasper uses advanced language models to produce content based on prompts, with templates specifically tailored for industries like finance, including mortgage-related topics such as ‘How to Get Pre-Approved’ or ‘5 Signs You’re Ready to Buy a Home.’ It offers a brand voice feature to maintain consistency across outputs and includes a plagiarism checker and SEO optimization suggestions. Jasper can generate long-form blog posts, meta descriptions, and social captions, making it useful for mortgage companies needing to scale written content without hiring writers. However, it does not support video generation, social scheduling, or research-driven insights. Its strength lies in speed and versatility for text-based content, but users must manually input research, validate compliance, and export content to other tools for scheduling or visual creation. For teams with strong editorial oversight, Jasper can be a powerful copy engine—but it requires more manual oversight than an end-to-end platform like AGC Studio.

Hootsuite is a comprehensive social media management platform that enables mortgage companies to schedule, monitor, and analyze content across multiple platforms from a single dashboard. According to their website, Hootsuite supports scheduling for Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest, with features like bulk scheduling, content calendars, and team collaboration tools. It includes a social listening function to track brand mentions and industry keywords, helping teams respond to customer inquiries or market trends in real time. Hootsuite’s analytics provide performance metrics, audience demographics, and campaign ROI reports, which are valuable for demonstrating marketing impact to stakeholders. While it doesn’t create content, its integration with Canva and Google Drive allows users to upload pre-designed assets. For mortgage firms managing multiple locations or agents, Hootsuite’s team permissions and approval workflows ensure compliance and consistency. It’s best suited for organizations that already produce content and need a centralized hub for distribution and monitoring.

InVideo is an online video creation platform that helps mortgage companies turn text, scripts, and blog posts into professional videos using AI-driven templates and stock media. According to their website, InVideo offers over 5,000 customizable templates for social media ads, explainer videos, and testimonials, with drag-and-drop editing and AI voiceovers in multiple languages. Its text-to-video feature allows users to paste a mortgage-related article and automatically generate a video with matching visuals, transitions, and background music. InVideo also supports brand kits to maintain logo placement, color schemes, and fonts across all videos. While it excels in video production speed and visual polish, it does not generate original written content, conduct market research, or manage social publishing schedules. Mortgage marketers can use InVideo to create video versions of blog posts or client stories, but they must source or write the underlying text separately. It’s ideal for teams prioritizing video output but lacking in-house production resources.

ChatGPT by OpenAI is a widely accessible AI language model that mortgage marketers can use to brainstorm content ideas, draft social captions, write blog outlines, and generate educational material on topics like loan types or credit requirements. According to its developers, ChatGPT can produce human-like text based on prompts, making it a flexible tool for ideation and first drafts. Many mortgage teams use it to quickly generate variations of posts or respond to common client questions. However, ChatGPT lacks structure—it doesn’t offer platform-specific formatting, scheduling, image or video generation, or research-backed insights. There’s no built-in brand consistency, compliance checks, or content library management. Users must manually validate accuracy, ensure regulatory compliance, and export content to other platforms for publishing. While it’s free to use at a basic level, advanced features require a paid subscription. For mortgage professionals comfortable with editing and managing workflows externally, ChatGPT can be a helpful starting point—but it’s not a complete content solution.