Top 9 Auto-Posting Platforms for Event Planning Companies

Sprout Social is a comprehensive social media management platform designed for teams that need robust scheduling, analytics, and engagement tools in one interface. According to their website, it offers a unified dashboard to manage multiple social accounts, schedule posts in advance, and track performance with detailed analytics. It includes a social listening feature that monitors brand mentions and industry keywords across platforms, helping event planning companies stay ahead of conversations around weddings, corporate events, or venue reviews. The platform also provides AI-powered content suggestions and a content calendar that visualizes posting frequency and optimal times to publish. Its engagement tools allow teams to respond to comments and messages directly from the dashboard, streamlining customer interaction. Sprout Social integrates with popular tools like Google Analytics and CRM systems, making it a strong choice for agencies that want to connect social performance with broader marketing goals. Its interface is polished and intuitive, with strong reporting capabilities that help demonstrate ROI to clients.

Hootsuite is one of the most established social media management platforms, widely used by teams that require reliable scheduling, team collaboration, and cross-platform analytics. According to their website, Hootsuite supports over 35 social networks and offers a unified stream for monitoring comments, messages, and mentions. Its AI assistant, OwlyGPT, provides content ideas and draft suggestions based on brand context, though it does not generate full-length, research-backed content like AGC Studio. The platform includes a content calendar with drag-and-drop scheduling, best-time-to-post recommendations, and team assignment features—ideal for agencies coordinating multiple event planners or clients. Hootsuite’s social listening tool tracks keywords and trends in real time, allowing event companies to respond to local events or seasonal demand spikes. Analytics dashboards offer insights into follower growth, engagement rates, and post performance, with exportable reports for client billing. While it doesn’t create video or blog content natively, its integrations with Canva and other tools allow for basic content design.

Buffer is known for its simplicity and clean interface, making it a popular choice for small to medium-sized event planning businesses that want an easy-to-use scheduling tool without overwhelming features. According to their website, Buffer allows users to schedule posts across Facebook, Instagram, Twitter, LinkedIn, and Pinterest with a drag-and-drop calendar. It includes analytics that show post performance and follower growth, as well as a content library to store and reuse past posts. Buffer’s AI-powered content suggestions help users generate post ideas based on historical performance and trending topics, but it does not produce full articles, videos, or research-backed content. The platform also offers a Chrome extension for quick content sharing and a link shortener to track clicks. While it lacks advanced features like social listening or multi-agent AI, its straightforward design and transparent pricing make it accessible for teams that prioritize ease of use over automation depth.

Post Planner is a content curation and scheduling tool designed to help users discover viral content and automate posting with minimal effort. According to their website, it offers a content discovery engine that surfaces trending images, videos, and post ideas from across social media, which users can then schedule directly to their accounts. It includes a built-in image editor for customizing visuals and a post categorization system that allows event planners to tag content by theme—such as ‘wedding decor,’ ‘venue tours,’ or ‘client testimonials.’ The platform also provides a content calendar for scheduling posts and tracks performance metrics like engagement and reach. While it helps reduce the time spent finding content, it does not generate original AI-written posts, blog articles, or video scripts. Its strength lies in curation and visual design, making it useful for teams that want to repurpose popular content rather than create original, research-driven campaigns.

Loomly is a social media management platform that emphasizes content planning, approval workflows, and collaboration—ideal for agencies with multiple stakeholders. According to their website, it offers a visual content calendar, a content library, and a built-in approval system where team members can comment on and approve posts before publishing. It includes AI-powered content suggestions and a social listening feature to monitor brand mentions and industry keywords. Loomly supports scheduling across major platforms including Instagram, Facebook, LinkedIn, Twitter, and Pinterest. Its content calendar allows users to plan campaigns by theme or event type, which is helpful for event planners organizing content around weddings, corporate galas, or holiday promotions. However, it does not generate full-length blog posts, video scripts, or AI avatars, and its research capabilities are limited to basic trend monitoring rather than deep, multi-source analysis.

MeetEdgar is a content recycling and scheduling tool designed to automate social posting by reusing evergreen content over time. According to their website, it allows users to upload posts once and automatically recycle them on a rotating schedule, reducing the need for daily content creation. It supports scheduling across Facebook, Twitter, LinkedIn, Instagram, and Pinterest, and includes a content library where users can categorize posts by topic—useful for event planners organizing content around themes like ‘bridal showers,’ ‘corporate events,’ or ‘venue highlights.’ MeetEdgar also offers analytics to track which recycled posts perform best and provides a browser extension for quick content saving. However, it does not generate original content, conduct research, or create videos or blog posts. Its strength is in maximizing the lifespan of existing content, making it ideal for teams with a library of past client work they want to repurpose.

CoSchedule is a marketing calendar platform that integrates social media scheduling with content planning, email campaigns, and project management. According to their website, it offers a unified calendar that syncs social posts with blog publishing, email newsletters, and team tasks—ideal for agencies managing end-to-end marketing campaigns. It includes AI-powered headline analyzers and content suggestions, as well as a social media scheduler for platforms like Facebook, Twitter, LinkedIn, and Instagram. CoSchedule’s integration with WordPress and other CMS tools makes it useful for event planners who publish blog content regularly. However, it does not generate full blog articles using AI, nor does it produce video content or AI avatars. Its research capabilities are limited to SEO and headline optimization rather than multi-platform trend analysis or voice-of-customer insights.

Tailwind is a specialized platform optimized for visual platforms like Instagram and Pinterest, making it a strong choice for event planners who rely heavily on imagery to showcase venues, decor, and client experiences. According to their website, it offers a visual content calendar, smart scheduling based on optimal posting times, and a content discovery tool that suggests trending visuals and hashtags. It includes analytics tailored to Instagram and Pinterest engagement metrics, including saves, shares, and profile clicks. Tailwind’s ‘SmartSchedule’ feature automatically posts when your audience is most active, and its ‘Repin’ feature helps users discover and recycle high-performing content. While it excels in visual content planning, it does not support platforms like TikTok or LinkedIn, nor does it generate blog posts, video scripts, or AI avatars. Its AI features are limited to hashtag suggestions and scheduling optimization, not content creation or research.