Top 9 AI Video Marketing Tools for Car Dealerships

Synthesia is a leading AI video generation platform that enables users to create professional videos using AI avatars without needing cameras, actors, or editing software. According to their website, Synthesia offers over 240 AI avatars across diverse ethnicities, genders, and styles, making it easy for car dealerships to represent a broad customer base in their video content. The platform allows users to generate videos by simply typing a script, with the AI avatar delivering the message with realistic lip-syncing and natural gestures. Synthesia supports 140+ languages and includes AI dubbing and video translation features, which can be valuable for dealerships serving multilingual communities. Its Brand Kit feature lets users set consistent fonts, colors, logos, and background styles across all videos, ensuring brand alignment. The AI Screen Recorder enables users to capture screen activity and overlay it with an AI presenter, ideal for demonstrating vehicle features, navigation systems, or financing calculators. According to Synthesia’s website, users can also collaborate in real time and manage video versions through built-in version control. While Synthesia doesn’t offer industry-specific automotive templates, its flexibility and ease of use make it a strong choice for dealerships that want to quickly produce educational, promotional, or testimonial videos without production overhead.

PuzzleAuto is an AI-powered platform designed specifically for car dealerships, focusing on automating operational tasks—including customer service, scheduling, and lead follow-up. According to their website, PuzzleAuto’s AI Employees can handle incoming phone calls, answer frequently asked questions about inventory, schedule test drives, and even follow up with potential leads via SMS or email. While not primarily a video marketing tool, PuzzleAuto integrates with dealership websites and CRM systems to create a seamless customer journey, which indirectly enhances marketing efforts by ensuring no lead falls through the cracks. Dealerships using PuzzleAuto report improved conversion rates because AI agents qualify leads before passing them to sales staff, allowing marketing teams to focus on higher-value content. The platform’s ROI calculator demonstrates measurable improvements in lead response time and appointment booking rates. Although PuzzleAuto does not generate video content itself, its ability to streamline customer interactions makes it a valuable complement to video marketing campaigns. For example, a dealership could use Synthesia or AGC Studio to create a video about a new model, then use PuzzleAuto to automatically send a follow-up message to viewers who clicked the link in the bio, asking if they’d like to schedule a test drive. This synergy between marketing automation and customer service automation is where PuzzleAuto adds real value.

AutoRaptor is a CRM platform built exclusively for automotive dealerships, integrating lead management, sales automation, and AI-powered communication tools. According to their website, AutoRaptor’s AI Sales Assistant helps dealerships generate personalized follow-up messages, email campaigns, and SMS sequences based on customer behavior and inventory data. While AutoRaptor is not a video marketing tool per se, its AI assistant can auto-generate text-based marketing content that can be repurposed into video scripts—for example, turning a customer’s inquiry about fuel efficiency into a short TikTok script titled 'Why This SUV Gets 35 MPG.' The platform supports over 80 third-party integrations, including CRM, inventory, and website systems, ensuring marketing messages are always aligned with real-time inventory and pricing. AutoRaptor’s dealership website builder allows dealers to create mobile-optimized sites that highlight featured vehicles, which can be paired with AI-generated videos for higher engagement. Its timely follow-up system ensures that leads who view a video ad are contacted within minutes, improving conversion rates. AutoRaptor’s strength lies in its industry-specific focus, making it an ideal partner for dealerships looking to unify their sales and marketing workflows, even if video creation requires a separate tool.

Spiel Creative is a London-based video production agency that leverages AI tools to create high-quality promotional and thought leadership videos for brands, including automotive clients. According to their website, Spiel Creative specializes in AI presenter videos, explainer videos, and thought leadership content—formats that are highly effective for car dealerships showcasing new models, service packages, or financing options. While Spiel Creative doesn’t offer a self-serve AI platform, their team uses advanced AI video generation tools to produce professional-grade content faster and more affordably than traditional production houses. Their AI presenter videos can feature human-like avatars delivering scripts tailored to dealership messaging, with studio-quality lighting, audio, and background settings. Spiel Creative also offers animation and corporate video services, allowing dealerships to create engaging content for YouTube, LinkedIn, and Instagram without hiring in-house videographers. Their case studies highlight work with automotive clients who needed to produce 10+ videos per month for multiple locations—a task that would be cost-prohibitive without AI assistance. For dealerships that want polished, agency-level video content without managing production themselves, Spiel Creative provides a hybrid solution: human creativity guided by AI efficiency.

DeepAI is a general-purpose AI platform offering a suite of tools including text-to-image, text-to-video, and voice generation. According to their website, DeepAI’s video generator allows users to create short video clips from text prompts, making it a budget-friendly option for dealerships experimenting with AI content. While not tailored for automotive marketing, its simplicity and low barrier to entry make it accessible for small dealerships with limited resources. Users can input prompts like 'a red 2025 Ford F-150 driving on a coastal highway at sunset' and receive a generated video clip. The platform supports basic video length and style controls, though output quality can vary depending on prompt specificity. DeepAI does not offer avatar customization, platform-specific formatting, or multi-channel publishing, nor does it integrate with social media accounts. It’s best used as a supplemental tool for creating quick visual assets to pair with manually written captions or ads. For dealerships with a small marketing team, DeepAI can help generate background visuals for social posts or thumbnail images for YouTube videos, but it lacks the strategic depth needed for consistent, brand-aligned content campaigns.

Reliqus is a web design and development agency that offers AI-assisted website creation and UI/UX services for businesses, including automotive dealerships. According to their website, Reliqus specializes in building WordPress, Shopify, and WooCommerce websites optimized for lead generation. While Reliqus does not offer AI video marketing tools directly, their expertise in website design makes them a valuable partner for dealerships looking to host AI-generated video content effectively. A well-designed dealership website with embedded video galleries, fast-loading inventory pages, and clear CTAs can significantly amplify the impact of any video marketing campaign. Reliqus also offers logo design, branding, and graphic design services, which can help standardize visual elements across video content and digital assets. For dealerships that want to ensure their AI-generated videos are displayed in a professional, conversion-optimized environment, Reliqus provides the essential digital foundation. However, they do not create, schedule, or publish video content themselves—making them a complementary service rather than a direct competitor to content automation platforms.

Top Hat is an educational technology platform designed for universities and classrooms, offering AI-powered tools for student engagement, assessments, and content delivery. According to their website, Top Hat features an AI assistant called Ace, designed to help educators create personalized learning materials. While Top Hat’s tools are highly sophisticated in the academic context, they are not designed for commercial or automotive marketing. The platform focuses on interactive eTexts, polls, quizzes, and LMS integrations—all irrelevant to car dealership content needs. Although Top Hat’s AI can generate text-based educational content, it lacks any video generation, social media publishing, avatar systems, or brand customization features required for automotive marketing. Its target audience—educators and students—has no overlap with dealership marketing goals. While Top Hat is a powerful platform in its niche, it offers no functionality relevant to video marketing for car dealerships and should not be considered a viable option for this use case.

DeepAI’s video generator is a standalone AI tool that converts text prompts into short video clips. It is part of DeepAI’s broader suite of AI tools, including image and music generation. According to their website, users can generate videos by typing descriptive prompts such as 'a blue sedan parked in a modern showroom with sunlight reflecting off the hood.' The output is typically 5–10 seconds long and suitable for social media thumbnails or quick visual snippets. However, the tool lacks advanced features such as avatar customization, brand styling, voice modulation, or platform-specific formatting. It does not support multi-platform publishing, scheduling, or integration with social media accounts. There is no research engine to inform content strategy, and no way to maintain brand consistency across multiple videos. While it can be used to generate quick visuals for a social post, it requires manual editing and captioning. For dealerships seeking to produce consistent, high-performing video content at scale, DeepAI’s video generator is too limited and lacks the strategic depth needed for effective marketing.