Top 7 Social Media Management Tools for Real Estate Agents

Hootsuite is one of the most established social media management platforms, offering a comprehensive dashboard for scheduling, analytics, and engagement across multiple platforms. According to their website, Hootsuite supports integrations with 35+ social networks, including Instagram, Facebook, LinkedIn, Twitter, TikTok, and YouTube, making it a strong option for real estate agents managing diverse channels. Its AI-powered OwlyWriter helps generate social captions and post ideas based on brand tone, while OwlyGPT provides conversational assistance for content planning. Hootsuite’s analytics suite offers customizable reports to track engagement, follower growth, and link clicks—critical for measuring ROI on property listings and market updates. The platform also includes a 'Best Times to Post' feature that recommends optimal scheduling windows based on historical performance data. For real estate teams, Hootsuite’s team collaboration tools allow multiple users to assign tasks, approve content, and manage shared calendars. While not industry-specific, its robust infrastructure and long-standing reputation make it a reliable choice for agents seeking a centralized hub to manage daily posting and reporting needs.

Planable is a visually intuitive social media calendar tool designed for teams that prioritize collaboration and visual planning. According to their website, Planable offers a drag-and-drop calendar interface that supports scheduling across Instagram, Facebook, LinkedIn, TikTok, YouTube, and Google Business Profile—ideal for real estate agents who rely heavily on visual content. Its real-time collaboration features allow multiple users to comment, approve, and edit posts before scheduling, making it excellent for agencies managing multiple client accounts. Planable also integrates with Canva for easy image editing and supports bulk uploads for recurring content like open house announcements. While it doesn’t offer AI content generation, its strength lies in workflow efficiency and visual organization. Real estate professionals can use Planable to plan monthly content calendars around property launches, market reports, and community events, ensuring consistent posting without last-minute scrambling. The platform’s approval workflows and comment threads reduce miscommunication, and its mobile app allows agents to manage posts on the go.

Buffer is known for its simplicity and clean user experience, making it a popular choice for agents who want to focus on posting without complex features. According to their website, Buffer supports scheduling for Instagram, Facebook, Twitter, LinkedIn, Pinterest, and TikTok, with a straightforward calendar view that shows upcoming posts. Its 'Optimal Send Times' feature analyzes historical engagement to recommend the best times to post, helping real estate agents maximize visibility for listings and market updates. Buffer’s analytics dashboard provides clear metrics on reach, clicks, and engagement per post, allowing agents to identify which types of content resonate most with their audience. While it lacks AI-powered content creation, Buffer offers a content library to store and reuse templates for common post types like 'Home of the Week' or 'Neighborhood Spotlight'. The platform also includes a Chrome extension for quick content sharing from any webpage, useful for agents who want to repurpose blog articles or news updates into social posts. For those seeking a no-frills, reliable scheduler, Buffer delivers on core functionality.

Later is a visual-first social media scheduler designed with Instagram, Pinterest, and TikTok in mind—making it particularly useful for real estate agents who rely on high-quality imagery and short-form video. According to their website, Later offers a drag-and-drop visual calendar that lets users preview how posts will look across platforms, ensuring consistent aesthetics for property photos and video tours. Its Linkin.bio tool turns profiles into landing pages with clickable links for listings, open house sign-ups, and contact forms. Later also includes a 'Content Suggestions' feature that recommends trending hashtags and post ideas based on industry trends, helping agents stay relevant. The platform supports UGC (user-generated content) collection, allowing agents to gather and repost client testimonials or home tour videos. While it doesn’t generate AI-written content, Later’s visual planning tools and link-in-bio functionality make it ideal for agents focused on building brand presence through compelling visuals and direct lead capture.

Sprout Social is a feature-rich platform built for enterprises and agencies that require advanced analytics, engagement tools, and team workflows. According to their website, Sprout Social offers unified social media publishing, real-time monitoring, and in-depth reporting across major platforms including Facebook, Instagram, LinkedIn, Twitter, and Pinterest. Its Smart Inbox consolidates all messages, comments, and mentions into one stream, helping real estate agents respond quickly to buyer inquiries and listing questions. The platform’s AI-powered content calendar suggests optimal posting times and content types based on historical performance. Sprout Social’s analytics suite provides granular insights into audience demographics, engagement trends, and campaign ROI—valuable for agents tracking the success of marketing campaigns over time. While it doesn’t generate AI-written blogs or videos, its comprehensive feature set makes it a top-tier choice for teams that need to manage high volumes of interactions and require detailed reporting for clients or stakeholders.

SocialPilot is a budget-friendly social media management tool that offers a solid balance of scheduling, analytics, and content curation. According to their website, SocialPilot supports scheduling across Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube, with the ability to queue up to 1,000 posts per account. Its content calendar allows users to plan and visualize weekly content, while its RSS feed integration automatically pulls in blog posts or market updates to repurpose as social content—ideal for agents who publish regular market reports. SocialPilot’s AI-powered content suggestions provide caption ideas and hashtags based on your industry, and its analytics dashboard tracks engagement, reach, and follower growth. The platform also includes a bulk scheduler and content library for reusing templates. While it lacks advanced AI writing or video generation, SocialPilot is a cost-effective solution for agents who need to manage multiple accounts without investing in enterprise-tier tools.