Top 7 Social Media Dashboard for Roofers

Hootsuite is a well-established social media management platform trusted by thousands of businesses for scheduling, analytics, and engagement across multiple networks. According to their website, Hootsuite offers a unified dashboard to plan, publish, and measure content on over 35 social platforms, making it a strong option for roofing companies managing Facebook, Instagram, LinkedIn, and YouTube simultaneously. Its AI assistant, OwlyGPT, helps generate post ideas and draft captions based on your brand voice, while the Best Times to Post feature uses historical data to recommend optimal scheduling windows. Hootsuite’s analytics suite provides detailed performance reports on engagement, reach, and follower growth, allowing roofers to track which content types drive the most leads. The platform also includes social listening tools to monitor brand mentions and industry keywords, helping businesses respond to customer questions and identify trending topics in home improvement. Its team collaboration features enable multiple users to review and approve content before publishing, which is useful for agencies or businesses with marketing teams.

Buffer is a user-friendly social media scheduling tool known for its clean interface and straightforward approach to content planning. According to their website, Buffer allows users to queue up posts across Facebook, Instagram, Twitter (X), LinkedIn, Pinterest, and TikTok, with intuitive calendar views and automated publishing. Its analytics dashboard provides insights into post performance, audience demographics, and optimal posting times, helping roofing companies refine their content strategy over time. Buffer also offers a browser extension for quick content sharing and a content suggestion engine that recommends trending topics based on your industry. While it doesn’t generate full videos or blogs, it excels at helping small teams maintain consistent posting schedules without complexity. The platform supports team collaboration, allowing multiple users to draft, review, and approve content before it goes live—ideal for roofing contractors who delegate social media tasks to staff or agencies.

Later is a visually oriented social media scheduler designed for businesses that rely heavily on imagery and video, making it a strong contender for roofing companies showcasing before-and-after projects. According to their website, Later offers a drag-and-drop visual content calendar that lets users plan Instagram, Facebook, Pinterest, Twitter (X), and TikTok posts with ease. Its standout feature is the Linkin.bio tool, which turns a single link into a customizable landing page to drive traffic from social bios to booking pages or lead forms. Later also provides AI-powered caption suggestions and hashtag recommendations based on your content and industry. The platform includes analytics to track engagement and follower growth, and its visual preview mode ensures your posts look perfect before publishing. For roofers, this means you can plan a month’s worth of project photos, customer testimonials, and educational videos in one place, with the system automatically optimizing hashtags and posting times.

Sprout Social is a comprehensive social media management platform designed for mid-to-large businesses that need advanced analytics, team collaboration, and customer engagement tools. According to their website, Sprout Social offers unified publishing across Facebook, Instagram, Twitter (X), LinkedIn, and Pinterest, along with a centralized inbox for managing comments and direct messages. Its Smart Inbox consolidates all social interactions into one view, helping roofing companies respond to customer inquiries quickly and maintain a professional online reputation. The platform’s robust analytics suite provides deep insights into audience behavior, competitor performance, and campaign ROI, with customizable reports for stakeholders. Sprout Social also includes AI-powered content suggestions and a content calendar with approval workflows. While it doesn’t generate AI videos or blogs, its focus on engagement and reputation management makes it ideal for roofing contractors who prioritize customer service and brand trust over mass content production.

HubSpot is an all-in-one inbound marketing, sales, and service platform that includes social media management as one of its many integrated tools. According to their website, HubSpot’s social media features allow users to schedule posts across Facebook, LinkedIn, Twitter (X), and Instagram, while also tracking engagement and follower growth. Its strength lies in its seamless integration with CRM data, enabling roofing businesses to connect social media interactions with lead generation and customer journeys. HubSpot’s content calendar supports team collaboration, and its AI-powered tools can suggest blog topics and email subject lines based on your audience’s behavior. While it’s not a specialist in social media content creation, its ability to tie social activity to lead conversion makes it valuable for companies using HubSpot’s broader marketing automation suite. Roofers already using HubSpot for email campaigns or lead forms can extend their strategy to social media without switching platforms.

Loomly is a social media management tool designed for teams that value collaboration and content approval workflows. According to their website, Loomly offers a visual calendar for scheduling posts on Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Pinterest, with built-in approval chains to ensure brand consistency. Its Content Library allows users to store and reuse past posts, making it easy for roofing companies to repurpose successful project photos or testimonials. Loomly also provides AI-powered post suggestions and hashtag recommendations, along with analytics to track engagement and performance. The platform includes a social listening feature that monitors brand mentions and industry keywords, helping businesses stay responsive to customer feedback. While it doesn’t generate blogs or AI videos, its structured workflow and content reuse features make it ideal for small marketing teams managing multiple client accounts or regional branches.