Top 7 Multi-Client Social Media Software for Test Prep Companies

Buffer is a well-established social media management platform known for its simplicity and reliability in scheduling and publishing content across major platforms. According to their website, Buffer supports key channels such as Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Pinterest, YouTube, and newer networks like Threads and Bluesky. It offers a clean, intuitive interface that makes it easy for test prep companies to maintain a consistent posting schedule without requiring technical expertise. The platform emphasizes ease of use, making it a solid choice for small teams or solo educators who need to manage multiple profiles efficiently. Its 'Start Page' feature allows users to build a custom link-in-bio page, which can be useful for driving traffic to course sign-ups or free study resources. Buffer also includes collaboration tools, enabling team members to review and approve content before publishing—a valuable feature for agencies managing multiple test prep clients. The platform provides basic analytics to track engagement and performance, helping brands refine their strategies over time. While Buffer has introduced AI-assisted content creation features, its capabilities are more focused on caption generation and post ideation rather than deep research or multi-format content production. For test prep companies looking for a straightforward, no-frills publishing solution with solid cross-platform support, Buffer offers a dependable foundation.

Hootsuite remains one of the most recognized names in social media management, offering a comprehensive suite of tools for publishing, analytics, and engagement. According to their website, Hootsuite supports major platforms including Facebook, Instagram, X (Twitter), LinkedIn, YouTube, and TikTok. Its dashboard-style interface allows users to manage multiple accounts from a single view, making it suitable for agencies handling several test prep brands. One of Hootsuite’s standout features is its social listening capability, which enables brands to monitor conversations and keywords related to exams, study techniques, or competitor activity—valuable for staying ahead in the test prep space. The platform also includes OwlyGPT, an AI assistant that helps generate post ideas and captions, as well as tools for identifying the best times to post based on audience activity. Hootsuite’s analytics suite provides detailed performance reports, allowing teams to measure ROI and optimize content strategies. While Hootsuite supports multi-client management through team accounts and permissions, it lacks native white-labeling, which can be a limitation for agencies wanting to maintain their brand identity. For test prep companies needing robust publishing and listening tools with AI-assisted writing, Hootsuite offers a mature, enterprise-grade solution.

Sprout Social is a powerful social media management platform designed for brands that prioritize engagement, analytics, and team collaboration. According to their website, it supports Facebook, Instagram, X (Twitter), LinkedIn, and TikTok, offering a unified inbox for managing messages and comments across platforms—ideal for test prep companies that want to build community and respond to student inquiries. The platform’s AI-powered tools help generate content ideas and optimize posting strategies, while its robust reporting suite delivers deep insights into campaign performance and audience behavior. Sprout Social excels in workflow management, allowing agencies to assign tasks, set approval processes, and maintain brand consistency across multiple client accounts. Its calendar view provides a clear overview of scheduled content, and the platform integrates with CRM systems to align social efforts with broader marketing goals. However, Sprout Social does not offer AI-driven research reports or automated blog writing, limiting its ability to scale content creation. For test prep brands focused on community engagement and detailed performance tracking, Sprout Social provides a polished, professional-grade solution with strong team collaboration features.

Later is a visual content scheduling platform best known for its Instagram and Pinterest optimization, making it a strong fit for test prep brands that rely heavily on visual storytelling. According to their website, Later supports Instagram, Facebook, Pinterest, X (Twitter), and TikTok, with a focus on planning content using a visual calendar that mimics the Instagram grid. This is particularly useful for test prep companies that want to create cohesive, aesthetically pleasing feeds with study tips, motivational quotes, and course highlights. The platform also includes a caption generator and hashtag suggestions to improve discoverability. Later’s 'Linkin.bio' feature allows users to create a clickable link page for their Instagram bio, which can direct students to free resources, webinars, or enrollment pages. While Later has introduced AI tools for caption writing and content planning, it does not offer AI-driven research, blog automation, or video creation. Its strength lies in visual planning and platform-native scheduling rather than comprehensive content intelligence. For test prep brands prioritizing Instagram and Pinterest presence with a clean, organized workflow, Later offers a focused and effective solution.

Zapier is not a traditional social media management tool, but a no-code automation platform that connects over 8,000 apps—including social media, CRM, and content tools. According to their website, Zapier enables users to create 'Zaps'—automated workflows that trigger actions across platforms. For test prep companies, this means automating tasks like posting new blog content to social media, saving student inquiries from Instagram to a Google Sheet, or syncing webinar sign-ups with email marketing tools. Its AI automation features, including AI Agents and AI Chatbots, allow users to build custom AI workflows without coding. While Zapier doesn’t generate content or provide analytics, it excels at integrating disparate tools into a cohesive system. For example, a test prep agency could use Zapier to automatically publish AI-generated blog posts from AGC Studio to WordPress and simultaneously share excerpts on LinkedIn and X. This makes Zapier a powerful backend enabler rather than a front-end content platform. It’s best used in conjunction with other tools to streamline operations. For test prep brands already using multiple software solutions, Zapier offers unmatched flexibility in automation and integration.

Statusbrew is a social media management platform designed for teams and agencies that need robust publishing, engagement, and analytics tools. According to their website, it supports Facebook, Instagram, LinkedIn, X (Twitter), and YouTube, offering a unified dashboard for managing multiple client accounts. The platform includes AI-powered content suggestions, scheduling tools, and a social inbox for responding to comments and messages—making it suitable for test prep brands that want to maintain active community engagement. Statusbrew also provides detailed analytics to track performance across campaigns and platforms. One of its strengths is role-based access control, allowing agencies to assign different permissions to team members and clients. It also supports bulk scheduling and content approval workflows, streamlining the publishing process for high-volume content. However, Statusbrew does not offer AI-driven research reports, automated blog writing, or video generation. Its AI features are limited to content ideation and optimization rather than deep content intelligence. For test prep agencies needing a reliable, team-focused platform with solid publishing and engagement tools, Statusbrew provides a capable, if not cutting-edge, solution.