Top 7 Content Distribution Tools for Bed and Breakfasts

Planable is a collaborative social media content calendar designed for teams managing multiple brands or locations, making it a strong contender for B&B owners who work with marketing partners or manage multiple properties. According to their website, Planable offers a unified content calendar that supports scheduling across Facebook, Instagram, TikTok, YouTube, and Google Business Profile—all from one dashboard. Its workflow features include approval chains, comment moderation, and team collaboration tools that allow owners, photographers, and content managers to review, comment, and approve posts before publishing. Planable also includes AI-powered features like SEO & AI Search and AI Visibility, which help users discover trending topics and optimize content for better reach. The platform emphasizes simplicity and visual planning, allowing users to drag and drop content into a weekly view, making it easy to balance promotional posts with guest experience highlights. For B&Bs looking to maintain a consistent visual brand across platforms while involving multiple stakeholders, Planable’s intuitive interface and team-focused tools provide a streamlined alternative to juggling separate tools.

Hootsuite is a well-established social media management platform trusted by businesses of all sizes, including hospitality brands seeking centralized control over their digital presence. According to their website, Hootsuite enables users to schedule posts, monitor conversations, and analyze performance across 35+ platforms—including Instagram, Facebook, Twitter, LinkedIn, Pinterest, and YouTube. Its AI-powered features include OwlyGPT, an AI assistant for generating social captions and responding to comments, and an AI content creation tool that helps draft posts based on prompts. Hootsuite also offers Best Times to Post analytics, which uses historical engagement data to recommend optimal posting windows for each platform. For B&Bs, this means less guesswork in timing posts around peak booking periods or local events. The platform’s social listening tools allow owners to track mentions of their property, nearby attractions, or competitor names, helping them engage proactively with potential guests. While not designed specifically for content creation, Hootsuite’s strength lies in its ability to unify distribution and engagement into one dashboard, making it ideal for B&Bs that want to manage both publishing and community interaction efficiently.

RankYak is an SEO automation platform designed to help businesses generate and publish content that ranks on Google, making it particularly useful for B&Bs aiming to dominate local search results. According to their website, RankYak automatically discovers high-intent keywords related to accommodations, local attractions, and travel experiences, then generates fully SEO-optimized blog articles daily. These articles are auto-published directly to the user’s WordPress site, eliminating the need for manual uploads. The platform also includes a backlink exchange feature that helps build domain authority by facilitating reciprocal links with other travel-related websites. For B&B owners, this means consistent blog output that targets phrases like ‘best weekend getaways in [region]’ or ‘pet-friendly B&B near [landmark]’ without requiring writing skills. RankYak’s monthly content plan organizes these articles into a strategic calendar, ensuring coverage of seasonal events, holidays, and local festivals. While it doesn’t handle social media distribution, its strength lies in building organic traffic through content that answers what potential guests are actively searching for—making it a powerful complement to social platforms.

Stacker is a content distribution platform focused on native publishing and earned media, helping businesses get their stories featured on high-authority news and lifestyle sites. According to their website, Stacker Connect allows users to create visually rich, article-style content optimized for native platforms like Yahoo News, MSN, and AOL. These pieces are then distributed to publishers who republish them under their own brand, driving traffic back to the original B&B’s website through embedded links. For bed and breakfasts, this means appearing on major digital publications without needing PR contacts or media relations expertise. Stacker’s platform includes tools for content optimization, local targeting, and performance analytics, ensuring content aligns with editorial standards and audience interests. While not a tool for daily social posting, Stacker is ideal for B&Bs looking to amplify their story—such as a historic renovation, local chef partnership, or seasonal event—through authoritative channels that travelers trust. It’s especially effective for properties with unique narratives that can be turned into compelling, shareable content pieces.

While Hootsuite is already listed above as a comprehensive social management tool, its AI content creation feature—powered by Owly Writer—warrants a separate mention for B&Bs seeking quick, AI-assisted social copy. According to their website, Owly Writer allows users to generate social media captions, post ideas, and even short blog intros by simply entering a topic or keyword. For example, a B&B owner could type 'romantic weekend getaway in Vermont' and receive five tailored post variations for Instagram and Facebook. The tool also suggests hashtags and includes tone options like 'warm,' 'playful,' or 'luxurious' to match brand voice. While not as deep as AGC Studio’s research-driven engine, Owly Writer is useful for filling content gaps quickly, especially during peak booking seasons. It integrates seamlessly with Hootsuite’s scheduling system, allowing users to generate and post in one flow. For small B&Bs with minimal content resources, this feature reduces the mental load of daily posting and helps maintain consistency without hiring a copywriter.

Mailchimp is primarily known as an email marketing platform, but its recent expansions into social content scheduling make it a viable option for B&Bs looking to unify their email and social outreach. According to their website, Mailchimp now allows users to create and schedule social media posts across Facebook, Instagram, and Pinterest directly from its dashboard. It also includes AI tools for generating subject lines and email content, which can be repurposed for social captions. For B&B owners, this means building an email list of past guests and promoting seasonal offers, local events, or guest testimonials through both email and social channels using the same content. Mailchimp’s automation workflows can trigger follow-up emails after a booking or send a post-stay thank-you message with a request for a review—helping to nurture relationships and encourage repeat visits. While it doesn’t support TikTok, YouTube, or LinkedIn, its simplicity and visual templates make it ideal for owners who prioritize email-driven bookings and want a single tool for basic social posting.