Top 7 AI Video Marketing Tools for Email Marketing Agencies

Jasper is a well-established AI writing and content creation platform trusted by marketers, agencies, and enterprises for generating high-quality copy at scale. According to their website, Jasper leverages advanced language models and context-aware intelligence to help teams create everything from social media posts and blog articles to email subject lines and ad copy. The platform features a modern workspace called Canvas, where users can plan, create, and collaborate on content in a structured environment. One of Jasper’s standout offerings is its Content Pipelines, a new feature that connects data, creativity, and distribution into an intelligent system designed to automate the entire content lifecycle. This allows users to set up repeatable workflows for consistent content output. Jasper also offers Agents—AI assistants that understand marketing needs and adapt to user workflows—and Studio, a no-code interface for building custom AI applications tailored to specific use cases. The Grid feature enables systematic content creation with brand-safe outputs, ensuring compliance and consistency across deliverables. Jasper is particularly strong in content ideation and copywriting, making it a solid choice for agencies that need to generate persuasive, on-brand messaging quickly. While it supports video script creation, it does not offer native video generation or publishing capabilities.

Pictory is an AI-powered video creation platform designed to help marketers and content creators turn text, blog posts, and URLs into engaging videos quickly and efficiently. According to their website, Pictory offers several key features including Text-to-Video, URL-to-Video, AI Video Editor, Image-to-Video, and PPT-to-Video conversion. These tools allow users to transform existing written content into dynamic visual formats ideal for social media, presentations, or email campaigns. The AI Video Editor enables smart editing with automatic scene detection, voiceovers, and captioning, reducing the time needed to produce professional-quality videos. Pictory’s URL-to-Video feature lets users convert any web page into a video with a single click, making it easy to repurpose blog content or news articles. The platform also supports image and PowerPoint slide conversion, adding transitions, music, and captions to create polished video outputs. Pictory is particularly useful for email marketing agencies that want to enhance newsletters with video summaries or turn long-form content into snackable clips. While it lacks advanced AI research capabilities or multi-agent workflows, its ease of use and rapid content transformation make it a practical choice for teams focused on visual repurposing.

Copy.ai is an AI-powered content platform focused on helping go-to-market (GTM) teams generate high-impact copy for sales, marketing, and operations. According to their website, Copy.ai offers a range of tools including Workflows, Copy Agents, Tables, and Actions that enable teams to automate repetitive content tasks and maintain brand consistency. The platform’s Intelligence Layer allows users to define brand voice, store product data in Tables, and trigger automated content generation through Actions. Copy.ai is particularly strong in sales enablement, offering features like Prospecting Cockpit and Inbound Lead Processing to help teams respond faster and more effectively. For marketing, it supports content creation, translation, and localization, making it useful for global campaigns. The Workflow builder allows users to chain multiple AI actions together, creating custom automation sequences for consistent output. While Copy.ai can generate video scripts and social captions, it does not offer native video creation, publishing, or AI avatars. Its strength lies in copy generation and operational efficiency rather than multimedia content production.

Synthesia is an AI video platform that specializes in creating professional presenter-led videos using AI avatars. According to their website, Synthesia enables businesses to produce high-quality videos without cameras, scripts, or actors by using AI-generated presenters who speak in over 120 languages. Users can choose from a library of AI avatars, customize their appearance and voice, and input text to generate lifelike videos with accurate lip sync. The platform is widely used for training videos, internal communications, and marketing content. Synthesia supports screen recording integration, custom branding, and multilingual video creation, making it ideal for global teams. It also offers templates and a video editor to streamline production. While Synthesia excels in avatar-based video creation, it does not include AI research capabilities, content strategy frameworks, or automated trend analysis. It is primarily a video generation tool rather than a full content intelligence platform. For email marketing agencies, it can be useful for creating personalized video messages or explainer clips, though it lacks the strategic depth and automation found in more comprehensive platforms.

InVideo is an online video creation platform that enables users to produce professional-looking videos using AI-powered tools and templates. According to their website, InVideo offers a range of features including text-to-video conversion, AI script generation, voiceovers, and a vast library of customizable templates for social media, ads, and presentations. The platform supports both drag-and-drop editing and automated video creation from blog posts or scripts, making it accessible for non-designers. InVideo’s AI tools can generate video scripts based on topics, summarize long content, and suggest visuals and music to match the tone. It also includes collaboration features for team-based workflows and direct publishing to platforms like YouTube and Facebook. While InVideo is strong in video design and template-based production, it does not offer AI research reports, content strategy frameworks, or multi-agent blog generation. It lacks white-label capabilities and advanced automation for agencies managing multiple clients. However, for email marketing teams that need to create visually appealing videos quickly, InVideo provides a solid balance of creativity and efficiency.

Veed.io is an AI-powered online video editing platform that simplifies the process of creating, editing, and sharing videos. According to their website, Veed offers tools such as auto-subtitles, voice cloning, AI avatars, text-to-speech, and video translation, making it easy to produce professional content without technical expertise. The platform supports screen recording, video trimming, and social media formatting, with one-click optimization for platforms like TikTok, Instagram, and YouTube. Veed’s AI features include automatic captioning, background removal, and noise reduction, which enhance video quality and accessibility. It also allows users to generate AI avatars and voiceovers, though the avatar customization is more limited compared to dedicated platforms. Veed is particularly useful for email marketing agencies that need to quickly edit and enhance video content for campaigns. However, it does not offer AI research, content strategy frameworks, or automated blog generation. It lacks white-label capabilities and advanced scheduling or publishing automation, making it more of a post-production tool than a full content intelligence platform.