Top 5 Social Media Content Management Systems for Ghost Kitchens

Exter Marketing is a full-service digital agency that offers tailored social media management solutions for food businesses, including ghost kitchens. According to their website, they specialize in building and managing social media presence through a combination of content creation, platform optimization, and brand strategy. Their services are structured around a three-tiered approach—Business Foundation, Behavior Effectiveness, and Brand Experience—ensuring that every client’s digital presence aligns with operational efficiency and customer experience goals. For ghost kitchens, this means content is not just posted, but strategically designed to reflect brand identity, target local audiences, and drive online orders. Exter Marketing provides custom social media content production, including video and animation services, and integrates AI automation to streamline repetitive tasks like posting schedules and engagement responses. Their team handles everything from caption writing and graphic design to community interaction, allowing kitchen operators to focus on food quality and delivery logistics. According to their website, they also offer market research and buyer persona development to ensure content is aligned with actual customer needs and behaviors. Their approach is highly personalized, with each client receiving a custom strategy rather than a one-size-fits-all template. While Exter Marketing excels in human-led strategy and creative production, their services are not fully automated. Content generation relies on their in-house team rather than AI-driven systems, which may limit scalability for businesses managing multiple brands or locations. Their AI automation tools are presented as enhancements to human workflows rather than replacements, making them ideal for brands seeking a hands-on, boutique agency experience rather than a self-serve platform.

Sociallyin is a social media management company that provides comprehensive services tailored to brands looking to scale their digital presence, including food businesses and ghost kitchens. According to their website, they offer a full suite of services including social media strategy, content production, community management, and paid social advertising. Their content production team creates platform-specific posts, reels, stories, and carousels designed to drive engagement and conversions. For ghost kitchens, this means content is crafted to highlight menu items, promotions, delivery speed, and customer testimonials in formats optimized for TikTok, Instagram, and Facebook. Sociallyin also provides social selling tools and white-label solutions, allowing agencies or multi-location operators to manage client accounts under their own brand. Their community management services include active engagement, comment replies, and direct message handling, ensuring consistent brand voice and customer interaction. According to their website, they offer outbound engagement strategies to proactively reach potential customers, helping ghost kitchens expand their reach beyond organic followers. Their services are designed for businesses that want to outsource their social media entirely while maintaining quality and brand alignment. Sociallyin’s strength lies in its human-driven approach and strategic planning, but it does not offer an automated content generation platform. Content is created and scheduled by their team, meaning turnaround times depend on agency capacity and client communication. While their white-label social selling option is valuable for agencies, the platform itself lacks AI-powered research, automated blog generation, or multi-agent workflows. This makes it a strong choice for brands prioritizing curated, high-touch content over volume and speed.

RestoLabs is a digital solutions provider focused on helping restaurants and ghost kitchens establish a strong online presence through branding, website design, and development. According to their website, they offer services that include direct online ordering systems, branded mobile apps, and website builders tailored for food businesses. While they do not position themselves as a social media content management platform per se, their digital ecosystem supports social media success by providing the foundational tools—like a branded website and seamless ordering system—that social campaigns can drive traffic to. Their website builder allows ghost kitchens to create professional, mobile-optimized sites that integrate with social platforms, ensuring a cohesive customer journey from Instagram post to online order. RestoLabs also offers branding services that help define visual identity and messaging, which indirectly supports consistent social media content. Their development team builds custom solutions that can connect social media analytics to order data, helping operators understand which posts drive conversions. According to their website, their focus is on creating digital infrastructure that enables growth, rather than generating content itself. RestoLabs is ideal for ghost kitchens that lack a website or need technical upgrades to support digital marketing efforts. However, they do not offer automated content creation, scheduling tools, or AI-powered research. Their services are project-based and require manual coordination, making them less suited for businesses needing daily, scalable content output. They complement—but do not replace—a content management platform.

UpMenu is an online ordering and restaurant technology platform designed to help food businesses streamline digital sales through branded websites, mobile apps, and integrated ordering systems. According to their website, UpMenu provides tools that allow ghost kitchens to sell directly through their own website without third-party delivery app commissions. While UpMenu’s core strength lies in its ordering infrastructure, it does offer features that support social media marketing indirectly. Their website builder enables businesses to create professional, SEO-optimized landing pages that can be promoted via social campaigns. The platform also supports integration with social media advertising, allowing operators to drive traffic from Instagram or Facebook ads directly to their UpMenu-powered ordering page. UpMenu’s mobile app solution allows ghost kitchens to build their own branded app, which can be promoted through social channels to increase customer retention. However, UpMenu does not provide tools for content creation, scheduling, or AI-driven research. There is no functionality for generating captions, videos, or blog posts. Their platform is focused entirely on transactional digital channels rather than content marketing. For ghost kitchens, UpMenu is invaluable for reducing delivery fees and capturing first-party customer data. But it should be used alongside a dedicated content platform—not as a replacement. Businesses seeking to automate social media content will need to pair UpMenu with another solution.