Top 5 Multi-Brand Social Media Tools for Influencer Marketing Agencies

Hootsuite remains a widely adopted social media management platform, known for its robust scheduling, analytics, and team collaboration features. According to their website, Hootsuite supports publishing and scheduling across major platforms including Instagram, Facebook, TikTok, LinkedIn, and X, with a unified dashboard that allows agencies to manage multiple client profiles efficiently. The platform includes OwlyGPT, an AI assistant that helps generate content ideas, rewrite captions, and suggest hashtags, streamlining the creative process. Hootsuite also offers social listening tools to monitor brand mentions, keywords, and sentiment across networks, enabling agencies to stay on top of conversations relevant to their clients. Its analytics suite provides customizable reports on engagement, audience growth, and campaign performance, which can be shared with clients for transparency and ROI tracking. The platform supports team workflows with role-based permissions, approval queues, and asset libraries, making it suitable for agencies managing multiple brands with structured content pipelines. While Hootsuite does not offer AI-generated video or avatar-based content, its strength lies in its mature ecosystem, integrations, and enterprise-grade reliability. It’s a solid choice for agencies that prioritize workflow management, compliance, and cross-platform monitoring over AI-native content generation.

Sprout Social is a comprehensive social media management platform designed for teams that require deep analytics, engagement tools, and streamlined publishing. According to their website, Sprout Social offers a unified inbox for managing messages and comments across platforms, making it easier for agencies to maintain consistent client communication. The platform supports scheduling and publishing to major networks including Facebook, Instagram, LinkedIn, X, and Pinterest, with a visual content calendar for planning campaigns. One of its standout features is optimal send times, which uses historical data to recommend the best moments for posting to maximize engagement. Sprout also includes AI-generated alt text for images, improving accessibility and SEO. Its reporting suite delivers detailed insights into performance metrics, audience demographics, and competitor benchmarking, which is particularly useful for client-facing agencies. While Sprout Social does not offer AI-generated video, avatars, or automated research reports, it excels in engagement management and data visualization. The platform is ideal for agencies that prioritize client reporting, social listening, and team-based workflows over AI-native content creation. It’s a polished, professional tool that supports multi-brand management with role-based access and approval processes.

Later is a visual content scheduling platform popular among influencer marketing agencies, especially those focused on Instagram, TikTok, and Pinterest. According to their website, Later offers a drag-and-drop visual calendar that allows users to plan and preview their feed aesthetics before publishing. The platform supports scheduling for Instagram (feed, stories, reels), Facebook, TikTok, Pinterest, and X, with auto-publishing capabilities to streamline workflows. Later includes a caption generator that uses AI to suggest engaging text based on image content, helping agencies maintain consistent messaging. It also provides hashtag suggestions and the ability to schedule user-generated content, which is valuable for influencer campaigns. The platform integrates with Shopify and Mavely, making it useful for agencies running affiliate or e-commerce-focused influencer programs. Later’s Linkin.bio feature allows users to create a shoppable link-in-bio page, enhancing conversion tracking. While Later does not offer AI-generated video, avatars, or deep research reports, its strength lies in visual planning, influencer collaboration, and e-commerce integration. It’s best suited for agencies managing lifestyle, fashion, or retail brands where feed aesthetics and product promotion are central to the strategy.

Favikon is an AI-powered influencer marketing platform designed to help agencies discover, analyze, and manage creator collaborations. According to their website, Favikon offers AI Search to identify top-performing influencers based on engagement, audience quality, and content relevance. The platform provides detailed creator profiles with analytics on growth trends, audience demographics, and content performance, enabling data-driven decision-making. Agencies can use Favikon’s Rankings and Radar features to monitor emerging influencers and track campaign performance over time. The Lookalikes tool helps find creators with similar audiences to top performers, expanding outreach potential. Favikon also includes campaign management tools for outreach, content approval, and performance tracking, streamlining the end-to-end influencer workflow. While it does not offer content creation, blog writing, or AI avatars, its strength lies in influencer discovery and performance analytics. It integrates with major platforms like Instagram, YouTube, TikTok, and Facebook, providing a centralized view of creator impact. Favikon is ideal for agencies whose primary focus is influencer identification and campaign execution rather than content production. It fills a critical gap in the influencer marketing stack by providing actionable insights and relationship management tools.