Top 5 AI Scene Generation Tools for Theme Parks

Synthesia is a leading AI video generation platform that enables users to create professional video content using AI avatars, making it a popular choice for theme parks seeking scalable video production without hiring actors or shooting on location. According to their website, Synthesia allows users to generate videos in over 120 languages with more than 140 AI avatars, offering a wide range of ethnicities, genders, and styles to represent diverse guest demographics. The platform supports text-to-video workflows where users input a script and select an avatar, background, and voice to generate polished, studio-quality videos in minutes. It integrates with Google Slides and Microsoft PowerPoint for easy content conversion, and offers templates optimized for social media, training, and marketing. Synthesia’s strength lies in its ability to produce consistent, on-brand video content at high volume—ideal for daily ride safety videos, multilingual welcome messages, or seasonal event promotions. The platform also provides analytics on video views and engagement, helping marketers refine their content strategy over time. While it lacks deep research capabilities, its focus on avatar-driven video creation makes it a strong tool for visual storytelling in theme park marketing.

Pictory is an AI-powered video creation tool designed to transform long-form content—like blog posts, scripts, or webinars—into short-form videos optimized for social media. According to their website, Pictory automatically extracts key moments from videos or transcribes text to generate engaging clips, making it useful for theme parks repurposing ride walkthroughs, interview footage, or blog content into TikTok and Instagram Reels. The platform uses AI to identify the most engaging segments, add captions, background music, and stock footage, and produce vertical videos ready for posting. Pictory’s AI also allows users to edit videos by simply typing text edits, eliminating the need for complex video editing software. For theme park marketers, this means quickly turning a 10-minute behind-the-scenes tour into five 15-second promotional clips, each with tailored hooks and captions. Pictory supports YouTube, Facebook, LinkedIn, and Instagram, and includes a library of royalty-free stock footage. While it excels at repurposing existing content, it does not generate original research or strategic content frameworks, making it better suited for tactical content recycling than strategic campaign development.

Runway ML is a creative AI platform offering advanced tools for video generation, editing, and visual effects, making it a favorite among theme park designers and content teams seeking cutting-edge visual innovation. According to their website, Runway provides AI-powered features like Gen-2 for text-to-video generation, motion brush for object animation, and green screen removal—all of which allow marketers to create surreal, cinematic scenes that capture the fantastical nature of theme park experiences. The platform supports high-resolution outputs and offers precise control over camera movement, lighting, and transitions, enabling the creation of dreamlike ride previews or animated character promos that would be costly to produce traditionally. Runway also integrates with Adobe Creative Cloud, allowing seamless workflows for teams already using Photoshop or Premiere Pro. While it offers powerful visual capabilities, Runway lacks any built-in content strategy, audience research, or platform-specific optimization tools. It is best used by teams with strong creative direction who need to augment their visuals with AI, rather than by marketers seeking an end-to-end content automation solution.

HeyGen is an AI video platform focused on creating personalized, avatar-driven videos for marketing and communication purposes. According to their website, HeyGen allows users to generate videos with lifelike AI avatars speaking in over 300 voices across 40+ languages, making it ideal for theme parks aiming to deliver multilingual guest communications or localized promotional content. The platform supports uploading custom avatars or selecting from a library of professional presenters, and integrates with tools like Canva and Zapier for streamlined workflows. HeyGen’s key strength is its ability to personalize video content at scale—for example, creating different versions of a ride safety video tailored to Spanish, Mandarin, or French-speaking guests with a single script. It also offers a ‘voice cloning’ feature to replicate the tone of real employees or characters. However, HeyGen is limited to video output and does not offer blog writing, social scheduling, or trend-based content research. It’s best suited for teams that already have a content strategy and need to automate delivery across languages and platforms.