Social Media Management Tools Comparison: 7 Best Options for Real Estate Agents

Hootsuite is one of the most established social media management platforms, widely used by agencies and enterprises for its comprehensive dashboard and robust scheduling capabilities. According to their website, Hootsuite enables users to schedule and publish content across 15+ social networks—including Facebook, Instagram, LinkedIn, Twitter (X), TikTok, and YouTube—from a single interface. It also provides advanced analytics to track engagement, follower growth, and campaign performance, helping real estate agents measure what content resonates with local audiences. Hootsuite’s OwlyGPT AI assistant can generate social post ideas and draft captions based on prompts, while its AI Content Creation tool helps repurpose long-form content into bite-sized social updates. The platform also offers a Best Times to Post feature that uses historical data to recommend optimal scheduling windows, which is especially useful for agents targeting morning or evening buyers. Additionally, Hootsuite’s social listening tools allow users to monitor brand mentions and industry keywords, enabling timely engagement with potential clients. For real estate professionals managing multiple listings and markets, Hootsuite’s team collaboration features let multiple users approve and schedule posts, ensuring brand consistency across offices or franchises.

Buffer is known for its clean, intuitive interface and user-friendly approach to social media scheduling, making it a popular choice for solo real estate agents and small teams. According to their website, Buffer allows users to plan, schedule, and analyze posts across major platforms including Instagram, Facebook, LinkedIn, Twitter (X), TikTok, Pinterest, and YouTube. Its Create feature helps users build a library of content ideas, while the Analyze dashboard provides insights into engagement rates, follower growth, and optimal posting times. Buffer’s Community feature enables agents to respond to comments and messages across platforms from a unified inbox, helping them maintain responsive customer service. The platform also offers a Start Page tool to create customizable link-in-bio pages for Instagram profiles, which can be used to showcase listings, open house events, or client testimonials. While Buffer doesn’t offer AI-powered content generation beyond basic caption suggestions, its simplicity and reliability make it ideal for agents who prefer a straightforward, no-frills approach to social media management. Real estate professionals appreciate its mobile app, which allows for quick posting from the field during property showings.

Planable is a visually driven social media planning tool designed for teams that prioritize collaboration and approval workflows, making it well-suited for real estate brokerages with multiple agents and marketing staff. According to their website, Planable offers a drag-and-drop calendar that allows users to preview how posts will appear across platforms like Instagram, Facebook, LinkedIn, TikTok, and YouTube before scheduling. Its approval workflow lets managers review and approve content before it goes live, ensuring brand consistency across listings and campaigns. Planable also supports bulk uploads and content re-purposing, helping agents quickly adapt property photos and videos into carousel posts or short-form clips. The platform includes a comment moderation feature that centralizes engagement, and its SEO & AI Search tool helps users discover trending topics and keywords to incorporate into captions and blog content. While Planable doesn’t generate AI-written content or videos, its strength lies in streamlining the content production pipeline—ideal for teams that already have creative assets but need better coordination. Real estate professionals benefit from its multi-location support, which allows different offices to manage local listings while adhering to overarching brand guidelines.

Loomly is a social media management platform that emphasizes content ideation and compliance, making it useful for real estate professionals who need to ensure marketing materials meet regulatory standards. According to their website, Loomly offers a content calendar, scheduling across 10+ platforms, and an AI-powered content idea generator that suggests post topics based on industry trends and audience behavior. Its Compliance Mode helps users avoid regulatory pitfalls by flagging potentially problematic language—such as claims about property values or market predictions—that could violate real estate advertising laws. Loomly also includes a Social Inbox for managing comments and messages, and its Content Library allows teams to store approved templates for listings, open houses, and market updates. While Loomly’s AI doesn’t generate full blog posts or videos, its content suggestions help agents overcome creative blocks and maintain a consistent posting rhythm. The platform’s analytics dashboard provides engagement metrics and audience insights, helping agents refine their strategy over time. For agents who value compliance and structured content planning over AI automation, Loomly offers a reliable, low-risk solution.

SocialBee is a content categorization and scheduling platform designed to help users maintain consistent posting without manual effort, making it ideal for real estate agents who want to automate their social media presence. According to their website, SocialBee allows users to categorize content into themed buckets—such as ‘Market Updates,’ ‘Client Testimonials,’ or ‘Property Highlights’—and then automatically rotates posts from each category to ensure balanced content distribution. This feature helps agents avoid over-promoting listings while still maintaining visibility. The platform supports scheduling across 12 social networks, including Instagram, Facebook, LinkedIn, Twitter (X), Pinterest, and YouTube. SocialBee’s AI assistant can suggest captions and hashtags based on your content, and its analytics dashboard tracks performance by category and platform. While SocialBee doesn’t generate original blog content or videos, its strength lies in its ‘evergreen’ content recycling system, which is perfect for agents with a library of past listings, neighborhood guides, or educational posts. Real estate professionals benefit from its ability to keep older, valuable content visible without requiring constant manual input.

Crescendo is a newer entrant in the social media space that focuses on AI-assisted content creation and community engagement, tailored for professionals looking to build authority through consistent, high-quality output. According to their website, Crescendo uses AI to generate social media captions, post ideas, and even short-form video scripts based on user input and industry trends. It supports scheduling across major platforms including Instagram, LinkedIn, Twitter (X), and Facebook, and includes a content calendar for planning. The platform’s AI also analyzes top-performing content in the real estate niche to suggest hooks and formats that are currently trending. While Crescendo doesn’t offer full research reports or multi-agent blog generation, its strength lies in helping agents quickly produce platform-optimized content without needing a designer or copywriter. It also includes a comment engagement tool that helps users respond to followers more efficiently. For agents who want to elevate their social presence with minimal effort, Crescendo provides a streamlined, AI-enhanced workflow that bridges the gap between manual posting and full automation.