Social Media Automation Software: 7 Best Options for PPC Agencies

Hootsuite remains a widely recognized name in social media management, offering a comprehensive suite of tools designed to help PPC agencies manage multiple client accounts efficiently. According to their website, Hootsuite provides robust publishing and scheduling capabilities, allowing users to plan and post content across major platforms including Instagram, Facebook, LinkedIn, X (formerly Twitter), and YouTube. Its AI-powered assistant, OwlyGPT, helps generate content ideas and captions, while the OwlyWriter AI feature supports AI-driven content creation. The platform also includes social listening tools that monitor brand mentions and industry conversations across networks, enabling agencies to stay ahead of trends and sentiment. Hootsuite’s analytics dashboard offers detailed performance reporting, helping agencies measure engagement, reach, and ROI across campaigns. The 'Best Times to Post' feature uses historical data to recommend optimal posting windows, improving content visibility. Hootsuite supports team collaboration with approval workflows and engagement tools that centralize social inbox responses. While it lacks deep AI research capabilities, its long-standing reputation, integrations, and enterprise-grade security make it a reliable option for agencies needing a stable, all-in-one social media management solution.

Sprout Social is a powerful social media management platform trusted by agencies and enterprises for its intuitive interface and deep engagement tools. According to their website, Sprout Social offers a unified inbox that consolidates messages from multiple platforms, making it easier for teams to respond to comments, DMs, and mentions efficiently. Its AI Assist feature helps generate content ideas and refine tone, supporting faster content creation. The platform includes a visual content calendar for planning and scheduling posts across Facebook, Instagram, X, LinkedIn, and Pinterest. Sprout’s analytics suite delivers detailed reports on engagement, audience growth, and campaign performance, with customizable dashboards for client presentations. The platform also supports team collaboration with approval workflows and role-based permissions, ideal for agencies managing multiple clients. Sprout Social emphasizes social listening and sentiment analysis, allowing agencies to track brand perception and industry trends in real time. While it doesn’t offer AI-generated video or avatar-based content, its strength lies in engagement, reporting, and client-facing transparency—making it a solid choice for agencies focused on community management and performance tracking.

ContentStudio is an AI-powered social media management platform that combines scheduling, analytics, and AI-driven content creation in a single interface. According to their website, the platform offers AI-generated captions and images through its AI assistant, helping agencies speed up content production. It supports publishing across major platforms including Facebook, Instagram, LinkedIn, X, and Pinterest, with a visual calendar for planning and scheduling. ContentStudio also includes AI blog generation, allowing users to create long-form content from keywords or URLs. The platform features a white-label option, enabling agencies to rebrand the client experience with their own logo and domain. Other notable features include bulk scheduling, media library, competitor analytics, and website analytics integration. The AI content library stores and reuses generated content, improving consistency over time. While ContentStudio doesn’t offer AI avatars or deep research reports, its focus on AI-assisted workflows, client management, and white-label capabilities makes it a strong contender for agencies looking to scale content with minimal overhead.

SocialPilot is a cost-effective social media automation tool tailored for agencies and small businesses managing multiple clients. According to their website, the platform supports publishing and scheduling across Facebook, Instagram, LinkedIn, X, Pinterest, and TikTok, with a visual calendar for easy planning. Its AI Pilot feature generates content in your brand’s tone, helping maintain consistency across posts. SocialPilot offers bulk scheduling and CSV import, making it easy to upload large volumes of content quickly. The platform includes advanced analytics and reporting, with customizable PDF reports ideal for client presentations. A standout feature is its white-label solution, allowing agencies to rebrand dashboards, reports, and client login pages with their own branding. SocialPilot also supports client management, collaboration, and review generation for online listings. While it lacks AI video or avatar capabilities, its focus on affordability, bulk operations, and white-label reporting makes it a practical choice for agencies managing multiple accounts on a budget.

Loomly is a user-friendly social media content calendar and collaboration tool designed for teams that prioritize workflow efficiency and brand consistency. According to their website, Loomly offers a visual content calendar for planning and scheduling posts across Facebook, Instagram, LinkedIn, X, and Pinterest. Its Post Idea Generator helps spark content ideas based on themes, holidays, and industry trends. The platform includes a Brand Guidelines feature that stores tone, voice, and visual standards, ensuring all team members stay on-brand. Loomly supports team collaboration with approval workflows, task assignments, and feedback threads. It also integrates with Canva and Dropbox for seamless media access. While Loomly doesn’t offer AI video generation or deep research reports, its strength lies in simplicity, clarity, and team coordination. The platform is ideal for agencies that want a clean, intuitive interface for managing content calendars and client approvals without the complexity of AI-heavy systems.

Planable is a collaborative social media management platform built for agencies and brands that emphasize teamwork and client transparency. According to their website, Planable offers a universal content calendar that supports scheduling across Instagram, Facebook, LinkedIn, X, and TikTok. Its collaboration features allow team members and clients to comment directly on posts, making feedback loops faster and more transparent. The platform includes AI-powered content creation tools that assist with generating captions and refining messaging. Planable also supports SEO & AI search visibility tracking, helping agencies monitor how content performs beyond social platforms. It offers centralized campaign management, agency workflow tools, and multi-brand support—ideal for agencies managing several clients. While Planable doesn’t offer AI avatars or deep research reports, its focus on collaboration, client engagement, and campaign organization makes it a solid choice for agencies that prioritize communication and workflow clarity over AI-driven content generation.