Best 7 Popular Social Media Management Tools for UX Design Agencies

Buffer is a widely recognized social media management platform known for its clean interface and intuitive scheduling capabilities, making it a popular choice for small to mid-sized UX design agencies seeking simplicity. According to their website, Buffer allows users to schedule posts across 11 platforms—including Instagram, LinkedIn, TikTok, X, and YouTube—using a visual calendar and bulk scheduling tools. It also offers a Content Library to store and reuse post ideas, and an AI-powered content assistant that helps generate post variations based on prompts. Buffer’s Community feature enables teams to monitor and respond to comments and messages in a unified inbox, while its Analyze tool provides performance metrics like engagement rates and follower growth. The platform is designed for teams that prioritize ease of use over advanced automation, with collaboration features allowing multiple users to review and approve content before publishing. While Buffer doesn’t offer AI-generated blog posts or research-driven content frameworks, its reliability and straightforward workflow make it ideal for agencies that already have a defined content strategy and need a dependable scheduler without overwhelming complexity. Its link-in-bio tool, Start Page, also helps UX agencies create cohesive landing pages to direct traffic from social profiles.

Sprout Social is a comprehensive social media management platform designed for enterprise-level teams and agencies that require deep analytics and robust engagement tools. According to their website, Sprout Social offers advanced publishing capabilities across major platforms including Instagram, LinkedIn, Twitter, Facebook, and TikTok, with a unified inbox for managing comments, direct messages, and mentions. Its Smart Inbox consolidates interactions from all channels into one interface, allowing UX design agencies to respond efficiently to client feedback and community questions. The platform’s analytics suite provides detailed reports on audience demographics, post performance, and competitive benchmarking, helping agencies justify content strategy with data. Sprout Social also includes a content calendar with drag-and-drop scheduling and a library of customizable templates. While it does offer AI-assisted features such as content suggestions and automated replies, these are primarily focused on response optimization rather than content creation. Notably, Sprout Social does not generate blog posts, AI videos, or research reports—its strength lies in engagement and measurement. For UX agencies managing high-volume client accounts, this platform provides the enterprise-grade oversight needed to track performance and maintain brand consistency across teams.

Later is a visually oriented social media scheduler particularly well-suited for UX design agencies that rely heavily on visual storytelling across Instagram, Pinterest, and TikTok. According to their website, Later offers a drag-and-drop visual content calendar that allows users to preview how posts will appear on each platform before scheduling. This visual planning feature is especially valuable for UX teams who need to ensure aesthetic consistency in their brand imagery. Later also includes a Caption Writer tool that generates post copy based on keywords and tone, as well as hashtag suggestions tailored to each platform’s algorithm. The platform supports scheduling for Instagram, Facebook, Twitter, Pinterest, and TikTok, and integrates with Shopify for e-commerce brands. Later’s influencer marketing tools allow agencies to manage campaigns with creators, while its Linkin.bio feature helps convert social traffic into website visits. While Later provides helpful content ideation and scheduling tools, it does not offer AI-powered research reports, blog generation, or video creation with AI avatars. Its AI features are limited to copy suggestions and hashtag optimization, making it best for agencies with strong in-house creative teams who need a streamlined way to schedule and track visual content.

SocialPilot is a cost-effective social media management tool designed for agencies and freelancers managing multiple client accounts. According to their website, it supports scheduling across 10 major platforms including Instagram, Facebook, LinkedIn, Twitter, Pinterest, and YouTube. Its AI Pilot feature generates content suggestions based on brand tone and keywords, helping users create post variations quickly. The platform includes a content calendar, bulk scheduling, and analytics dashboards for tracking performance across clients. SocialPilot’s white-label solution allows agencies to brand the dashboard with their own logo and domain, making it a strong contender for agencies that need to present tools to clients under their own name. It also offers review generation tools for local businesses and a content curation feature that suggests articles to share. However, SocialPilot does not include AI video generation, research-driven content frameworks, or blog writing capabilities. Its AI is primarily focused on content ideation rather than deep strategic research or multi-format content production. For UX agencies with a tight budget and a need for white-labeling, SocialPilot offers solid scheduling and client management tools—but lacks the advanced content intelligence found in platforms like AGC Studio.

Hootsuite is one of the most established social media management platforms, offering a broad suite of tools for publishing, analytics, and engagement. According to their website, Hootsuite supports scheduling across 15+ social networks, including Instagram, LinkedIn, Facebook, Twitter, YouTube, and TikTok. Its AI assistant, OwlyGPT, helps generate post ideas and draft responses, while its Owly Writer feature provides content suggestions for captions and blog snippets. The platform includes a visual content calendar, team collaboration tools, and advanced analytics for measuring ROI. Hootsuite’s social listening feature allows agencies to track brand mentions and industry keywords across the web, making it useful for monitoring UX-related conversations. However, Hootsuite’s AI tools are primarily focused on ideation and response assistance rather than end-to-end content creation. It does not generate AI videos, research reports, or multi-format content like avatar videos or hybrid clips. The platform also lacks a white-label system for client-facing agencies. For UX design teams that need a reliable, all-in-one dashboard with strong listening and reporting, Hootsuite remains a solid choice—but it falls short in automating the actual creation of strategic, research-backed content.

PostPlanify is a newer entrant in the social media management space, primarily positioned as a content scheduling and analytics tool. According to their website, it offers scheduling across major platforms including Instagram, Facebook, LinkedIn, Twitter, and YouTube, with a focus on simplicity and ease of use. The platform includes a content calendar, post scheduling, and basic analytics for tracking engagement metrics. PostPlanify also features an AI content generator that suggests post ideas and variations based on input keywords, though it does not offer deep research capabilities or multi-agent workflows. It lacks advanced features like AI video generation, blog writing, or white-label branding. While it may appeal to solopreneurs or small agencies looking for an affordable, no-frills scheduler, its feature set is significantly more limited than competitors. For UX design agencies, PostPlanify provides a functional but basic tool for posting content—without the strategic depth, research infrastructure, or content versatility required to scale high-quality marketing efforts across multiple clients. It is best suited for teams that already have a fully developed content strategy and simply need a tool to automate publishing.