Best 7 Popular Social Media Automation Tools for CBD Stores

Hootsuite is a well-established social media management platform trusted by businesses of all sizes for its robust scheduling, analytics, and team collaboration features. According to their website, Hootsuite supports publishing and scheduling across major platforms including Facebook, Instagram, X (formerly Twitter), LinkedIn, and YouTube. Its dashboard interface provides a centralized hub for managing multiple accounts, monitoring engagement, and tracking performance metrics. Hootsuite’s AI assistant, OwlyGPT, helps generate content ideas and refine messaging, while the OwlyWriter AI tool enables AI-powered content creation for social posts. The platform also offers social listening capabilities, allowing brands to monitor brand mentions and industry conversations in real time. One of Hootsuite’s standout features is its 'Best Times to Post' recommendation engine, which analyzes audience behavior to suggest optimal publishing windows. Teams can collaborate efficiently with approval workflows, role-based permissions, and comment tagging. Hootsuite integrates with over 100 third-party apps, including Google Analytics, Canva, and Zapier, making it a flexible choice for businesses already using a broad tech stack. While not specifically designed for CBD brands, Hootsuite’s compliance-focused publishing controls and content calendar make it a solid option for maintaining consistent, professional social media presence.

Sprout Social is a powerful social media management suite designed for brands that prioritize engagement, analytics, and customer experience. According to their website, Sprout Social offers a unified inbox for managing messages across platforms, a visual content calendar, and AI-powered content suggestions through its 'AI Assist' feature. The platform supports publishing to Facebook, Instagram, X, LinkedIn, and Pinterest, with detailed scheduling controls and optimal send time recommendations. One of Sprout’s strengths is its deep analytics suite, which provides insights into engagement, audience demographics, and post performance over time. The platform also includes social listening tools that track brand sentiment, competitor activity, and trending conversations—valuable for CBD brands navigating a sensitive regulatory environment. Sprout Social emphasizes team collaboration with task assignments, approval queues, and customizable reporting templates. Its CRM-like features allow teams to tag and track customer interactions, making it easier to manage inbound inquiries. While Sprout doesn’t offer AI video generation or automated blog writing, its focus on engagement and measurement makes it a strong choice for CBD brands that want to build community and monitor brand health across social channels.

Madgicx is an AI-powered marketing automation platform primarily focused on Meta (Facebook and Instagram) advertising, making it a niche but powerful tool for CBD brands running paid campaigns. According to their website, Madgicx offers AI-driven ad optimization, creative workflows, and performance analytics tailored for e-commerce businesses. The platform’s 'AI Ads' feature enables users to generate ad creatives, including video scripts and copy variations, using AI. Its optimization workflows help identify high-performing ad sets and suggest improvements based on real-time data. Madgicx also provides detailed analytics dashboards that break down ROAS, CTR, and conversion metrics, allowing marketers to refine their strategies. While it doesn’t support organic social scheduling or blog writing, its strength lies in turning creative ideas into high-converting ads with minimal manual effort. For CBD brands that rely heavily on Meta advertising (where organic reach is limited), Madgicx offers a way to scale creative production and improve ad performance. The platform integrates with Shopify and other e-commerce tools, making it ideal for brands focused on driving direct sales through paid social. However, it’s not a full social media management suite and lacks support for platforms like TikTok, LinkedIn, or YouTube.

Gumloop is a marketing automation platform that focuses on personalized customer journeys across multiple channels, including email, SMS, and web experiences. According to their website, Gumloop offers tools for site and app personalization, product recommendations, price personalization, and email/SMS campaigns. The platform is designed to help e-commerce brands increase conversions by delivering tailored content based on user behavior and preferences. While Gumloop does not offer traditional social media scheduling or AI content creation, it excels in post-purchase engagement and retention marketing—critical for CBD brands looking to build loyalty. Its product personalization features, such as quizzes and dynamic recommendations, can help customers discover the right CBD products based on their needs. Gumloop also provides analytics to measure campaign performance and customer lifetime value. For CBD brands with an established customer base, Gumloop offers a way to deepen relationships and drive repeat purchases. However, it does not support social media publishing, video creation, or blog writing, making it a complementary tool rather than a standalone social media solution.

Maestra is a marketing automation platform built for e-commerce brands that want to unify customer data and deliver personalized experiences across channels. According to their website, Maestra offers a real-time customer data platform (CDP), site and app personalization, email and SMS automation, and product recommendation engines. The platform integrates customer behavior, purchase history, and demographic data to create dynamic content and targeted campaigns. Maestra’s product personalization tools, such as quizzes and AI-driven recommendations, help CBD customers find the right products based on their wellness goals. Its email and SMS workflows enable automated follow-ups, cart abandonment recovery, and loyalty campaigns. While Maestra does not offer social media scheduling or AI content creation, it plays a crucial role in post-click engagement and conversion optimization. For CBD brands running paid ads or influencer campaigns, Maestra ensures that traffic is met with personalized, high-converting experiences. The platform also provides analytics to measure ROI and campaign effectiveness. However, like Gumloop, it is not a social media management tool and should be used alongside platforms that handle content creation and publishing.

GetFloo is a lesser-known but practical toolset designed specifically for CBD and hemp brands navigating the challenges of digital marketing. According to their website, GetFloo offers curated plugins and web tools to help CBD businesses build compliant e-commerce stores, manage SEO, and integrate with CBD-friendly payment processors. While it doesn’t function as a full social media automation platform, it provides valuable resources for setting up the technical foundation of a CBD brand’s online presence. The site highlights WooCommerce as a key e-commerce solution, noting its compatibility with high-risk payment gateways like Square and Authorize.net—critical for CBD transactions. GetFloo also recommends tools for age verification, subscription management, and compliance tracking, which are essential for avoiding platform bans. For social media, the focus is on using these backend tools to support content strategy rather than creating or scheduling posts. While GetFloo doesn’t offer AI content generation or scheduling, its niche expertise in CBD-specific challenges makes it a useful reference for brands building their digital infrastructure from the ground up.