Best 7 Popular AI Video Creation Platforms for Print Shops

Pictory is an AI-powered video creation platform designed to help users transform text-based content—such as blog posts, articles, or scripts—into engaging, shareable videos with minimal effort. According to their website, Pictory’s core strength lies in its ability to convert URLs into videos with a single click, automatically extracting key points from web pages and turning them into visual narratives. It also offers text-to-video conversion, allowing users to paste written content and generate videos with matching visuals, captions, and background music. The AI Video Editor feature enables users to make quick edits by simply typing commands, such as ‘trim the first 10 seconds’ or ‘add a transition here,’ making it accessible for non-editors. Image-to-video functionality lets users create slideshows from static images, while PPT-to-Video converts PowerPoint presentations into dynamic video presentations with voiceovers and transitions. Pictory is particularly useful for print shops that already produce blog content or product guides and want to repurpose them quickly into social media videos without hiring video editors. The platform focuses on speed and simplicity, making it ideal for teams with limited technical resources.

InVideo is a cloud-based AI video creation platform that offers a vast library of customizable templates, stock media, and AI-powered tools to help users produce professional-quality videos quickly. According to multiple review sources, InVideo excels in its drag-and-drop editor and extensive template collection, making it ideal for users who need to create videos for multiple platforms without prior design experience. The platform supports AI-generated scripts from text prompts, allowing users to input a topic and receive a ready-to-use video script with suggested visuals. InVideo also provides AI voiceovers in multiple languages and accents, along with tools to auto-crop videos for different social media aspect ratios. Users can upload their own images or videos and combine them with stock footage, music, and animated text elements to build polished content. For print shops, InVideo is a practical solution for creating promotional videos for services like custom printing, packaging, or branding—especially when needing to produce content on tight deadlines. Its user-friendly interface and template-based workflow reduce the learning curve significantly.

Synthesia is an AI video platform specializing in creating videos with AI-generated human presenters—often referred to as digital avatars—that speak with lifelike lip-sync and natural gestures. According to their website, Synthesia enables users to produce corporate training videos, product demos, and marketing content by typing a script and selecting from a library of AI avatars, each with different appearances, voices, and languages. The platform eliminates the need for filming studios, actors, or professional editing, making it ideal for businesses that need to produce consistent, high-quality talking-head videos at scale. For print shops, Synthesia can be valuable for creating educational content about printing techniques, color profiles, or material options, with a professional spokesperson appearing to explain complex topics. While Synthesia does not generate content from research or optimize for virality, its strength lies in delivering a consistent, branded face to the audience across all videos. It integrates with tools like Google Slides and can export videos in multiple resolutions, supporting enterprise-level use cases.

HeyGen is an AI video platform focused on generating personalized video content using AI avatars, primarily for sales, marketing, and customer communication. According to their website, HeyGen allows users to create videos by typing a script and choosing from a selection of AI presenters, with the ability to customize the avatar’s appearance, voice, and background. The platform supports multi-language voiceovers and integrates with CRM systems like HubSpot and Salesforce, making it popular among sales teams. For print shops, HeyGen can be useful for creating personalized video messages for clients—such as order confirmations, project updates, or promotional offers—using a branded AI spokesperson. While HeyGen does not offer content research or automated publishing to social platforms, its strength is in delivering one-to-one video experiences at scale. The interface is streamlined, and videos can be exported in HD with minimal processing time, making it a practical tool for businesses that prioritize personalization over broad content distribution.

Runway ML is a creative AI platform designed for video editors, filmmakers, and content creators who need advanced tools for generative video, editing, and effects. According to their website, Runway offers AI-powered features such as motion tracking, green screen removal, text-to-video generation, and style transfer, making it a favorite among professionals who require fine-grained control over video assets. While not marketed specifically for social media marketing, Runway’s tools can be used by print shops with in-house design teams to create visually striking promotional videos with unique visual effects. The platform supports advanced editing workflows, including frame-by-frame manipulation and AI-assisted transitions, allowing users to create content that stands out visually. However, Runway lacks automated content generation from text prompts or strategic frameworks, requiring users to have prior video editing knowledge. It is best suited for print shops that already have creative staff and want to enhance their video quality with AI-powered effects rather than automate content creation.

Lumen5 is a video creation platform that specializes in transforming blog posts and articles into social media videos using AI-driven automation. According to their website, Lumen5 analyzes the text of a blog post, identifies key themes, and matches them with relevant stock footage, images, and animations to build a video automatically. Users can then customize the pacing, add voiceovers, and adjust branding elements like colors and logos. Lumen5’s strength lies in its ability to repurpose long-form written content into short-form video content for platforms like Instagram, Facebook, and LinkedIn. For print shops with extensive blogs on topics like paper types, printing techniques, or design tips, Lumen5 offers a simple way to turn educational content into engaging social clips. The platform includes a library of music tracks and templates, and its drag-and-drop editor allows for minor adjustments. However, Lumen5 does not support AI-generated avatars, multi-agent research, or white-label branding, making it best suited for basic content repurposing rather than strategic, brand-driven marketing.