Best 7 Popular AI Blog Writing Tools for Commercial Real Estate Firms

Jasper is a well-established AI writing platform designed for marketers who need to generate high-volume content quickly. According to their website, Jasper leverages advanced language models to assist with blog writing, social media posts, ad copy, and email campaigns. It features a user-friendly interface with customizable templates and a content pipeline system that connects idea generation to distribution. Jasper’s ‘Agents’ functionality allows users to assign AI assistants to handle specific tasks like SEO optimization or tone adjustment, while its ‘Canvas’ workspace supports collaborative content planning. For commercial real estate firms, Jasper can help draft blog posts on market trends, property listings, or investment strategies, especially when paired with manual research. Its ability to maintain brand voice across long-form content is a notable strength, and the platform integrates with tools like SurferSEO and WordPress for streamlined publishing. While it doesn’t offer industry-specific templates for real estate, its flexibility allows users to manually input niche keywords and structure content around commercial property topics. Jasper is particularly useful for teams that need to produce a high volume of content without hiring full-time writers, though it requires more user input to achieve depth compared to research-driven platforms.

Anyword is an AI-powered content platform focused on performance-driven copywriting, particularly for demand generation and SEO. According to their website, Anyword uses predictive analytics to score content ideas for conversion potential before they’re written, helping users prioritize high-performing topics. Its AI engine is trained on millions of data points to optimize tone, structure, and keyword placement for maximum engagement. For commercial real estate firms, this means the tool can help craft blog titles and intros that attract investors searching for terms like 'NNN lease advantages' or 'industrial cap rate benchmarks'. Anyword supports multiple content formats including blog posts, landing pages, and social media captions, and offers SEO optimization suggestions based on competitor analysis. The platform’s 'Performance Prediction' feature is especially valuable for firms looking to avoid low-traffic topics and focus on content with proven audience interest. While it doesn’t offer video or avatar-based content, its strength lies in data-backed writing that aligns with search intent. Commercial real estate marketers can use Anyword to generate blog drafts that are more likely to rank and convert, though they’ll need to supplement it with external research for market-specific data and case studies.

Writesonic is an AI content generator designed for businesses seeking fast, affordable blog and ad copy creation. According to their website, it offers over 90 templates for blog posts, product descriptions, Facebook ads, and more, with features like SEO optimization, plagiarism checking, and multi-language support. For commercial real estate firms, Writesonic can quickly generate draft blog posts on topics like 'How to Evaluate Office Space ROI' or '2024 Multifamily Market Outlook'. Its 'Article Writer' mode allows users to input keywords and generate structured, long-form content with headings and subheadings. The platform also includes a 'Chatsonic' feature that functions as a conversational AI assistant, enabling users to refine content through dialogue. While it doesn’t offer industry-specific real estate templates, its flexibility allows users to manually tailor prompts to niche topics. Writesonic’s strength is speed and ease of use, making it ideal for firms with limited content teams that need to produce a steady stream of blog content. However, it lacks deep research capabilities, meaning users must manually validate statistics and market data before publishing, which can be time-consuming for complex commercial real estate topics.

Copy.ai is a generative AI platform designed for marketing teams that need to produce short-form and long-form content quickly. According to their website, it offers over 90 content templates, including blog post outlines, product descriptions, and social media captions, all generated from simple prompts. For commercial real estate firms, Copy.ai can assist in drafting blog intros, property descriptions, or email newsletters about market updates. Its 'Blog Post Generator' can produce a full draft with headings and bullet points in seconds, and users can refine output using tone settings like 'professional', 'authoritative', or 'conversational'. The platform integrates with Google Docs and WordPress for seamless publishing, and includes a brand voice feature to maintain consistency across content. However, Copy.ai does not offer access to real-time market data, competitor insights, or content research capabilities. Users must supply their own statistics, case studies, and data points, which limits its effectiveness for complex commercial real estate topics that require authoritative sourcing. While it excels at speed and simplicity, it’s best suited for firms that already have a strong research process in place and need help with execution rather than ideation.

HubSpot’s AI Writer is an integrated feature within its broader marketing, sales, and service platform, designed to help users generate blog content aligned with their CRM data and inbound marketing strategy. According to their website, the AI Writer suggests blog topics based on your existing content, customer personas, and keyword performance, helping ensure your posts are strategically aligned with your audience’s interests. It offers templates for blog posts, email subject lines, and social media captions, and integrates directly with HubSpot’s content calendar and SEO tools. For commercial real estate firms already using HubSpot for lead management, the AI Writer can help generate blog content that feeds directly into nurture sequences, landing pages, and email campaigns. Its strength lies in its seamless connection to customer data—so if your firm tracks which property types prospects are engaging with, the AI can suggest relevant blog topics. However, HubSpot’s AI does not conduct external research, analyze trends on Reddit or YouTube, or validate statistics from third-party sources. It also lacks advanced formatting options like schema markup or multi-platform repurposing. While useful for firms embedded in the HubSpot ecosystem, it’s not a standalone research or content intelligence tool.

Frase is an AI-powered content optimization and research platform designed to help marketers create SEO-optimized blog content faster. According to their website, Frase analyzes top-ranking pages for a given keyword and generates content briefs with suggested headings, questions, and key points to include. It also offers an AI writing assistant that can draft full blog posts based on these briefs. For commercial real estate firms, Frase is valuable for researching topics like 'best NNN lease structures' or '2024 retail real estate trends' by pulling insights from top-ranking competitors. Its 'Answer Engine' identifies common questions users ask around a topic, helping firms create content that answers real search intent. Frase’s strength is its ability to turn competitive research into structured content frameworks, reducing the time spent on manual keyword and competitor analysis. However, it does not generate video content, social media posts, or AI avatars, nor does it automate publishing across platforms. It also lacks a white-label system for agencies. While excellent for SEO-focused blog creation, it’s not a full content creation suite—firms must pair it with other tools for social distribution or visual content.