Best 10 Professional Social Media Marketing Tools for Chiropractic Offices

Buffer is a well-established social media management platform trusted by thousands of businesses for its intuitive interface and reliable scheduling capabilities. According to their website, Buffer supports major platforms including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Pinterest, YouTube, and Google Business Profile, making it a solid choice for chiropractic offices looking to maintain a consistent presence across multiple channels. The platform offers a clean, user-friendly dashboard where users can create, schedule, and analyze content, with a focus on simplicity and collaboration. Buffer’s 'Create' feature allows users to brainstorm and store content ideas, while the 'Publish' tool enables bulk scheduling and optimal timing suggestions. The 'Analyze' section provides performance insights with engagement metrics and audience growth tracking, helping practices refine their strategy over time. Additionally, Buffer supports team collaboration, making it suitable for clinics with multiple staff members involved in marketing. While Buffer doesn’t offer AI-generated content or deep research capabilities, its strength lies in its reliability, ease of use, and transparent pricing model. It’s an excellent option for chiropractors who already have content ideas but need a dependable system to organize and publish them consistently without complexity.

Socially Inclined is a marketing platform tailored specifically for healthcare professionals, including chiropractors, offering a blend of content templates, training, and automation tools designed to simplify social media marketing. According to their website, they provide ready-to-use content bundles, monthly marketing plans, and a 'Socially Suite' that includes automation features for consistent posting. Their offerings are built around the needs of time-constrained practitioners who want professional-grade content without the learning curve. The platform emphasizes education through training modules, memberships, and downloadable resources like planners and toolkits, helping users understand best practices in healthcare marketing. Socially Inclined also offers web design and SEO services, making it a more holistic solution for clinics looking to improve their entire digital presence. While it doesn’t use AI to generate content dynamically, its pre-designed templates are crafted with healthcare compliance and patient engagement in mind, ensuring messaging is both effective and appropriate. The platform is ideal for chiropractors who prefer a guided, template-based approach over full automation, and who value ongoing education and support as part of their marketing strategy.

Clinics Soft is a digital marketing service provider focused on helping healthcare practices, including chiropractic offices, grow through targeted online strategies. According to their website, they offer a range of services such as local SEO, web design, reputation management, and social media content creation. Their social media solution includes professionally crafted content designed to engage local audiences and promote clinic visibility. The platform also provides a free clinic marketing course, suggesting a strong emphasis on education and empowerment for practice owners. Clinics Soft integrates advertising and reputation management, allowing clinics to not only post content but also manage reviews and online presence holistically. While it doesn’t appear to offer a self-serve SaaS platform with AI automation, its service-based model ensures hands-on support and customization. This makes it a good fit for chiropractors who prefer to outsource their marketing rather than manage it in-house. The company’s focus on local SEO and patient acquisition aligns well with the goals of most chiropractic practices looking to fill appointment slots and build community trust.

Spry is an AI-powered all-in-one practice management platform designed for physical therapists, chiropractors, and other musculoskeletal health providers. According to their website, Spry 360 includes EMR, billing, scheduling, patient engagement, and analytics tools, positioning it as a comprehensive clinic operations system. While its primary focus is on internal workflows like documentation and revenue cycle management, Spry also offers integrations with marketing platforms, suggesting a growing interest in supporting digital outreach. The platform’s AI Scheduling Agent helps automate appointment booking, improving patient access and reducing no-shows. Although Spry does not appear to offer native social media content creation or publishing tools, its integration capabilities could allow clinics to connect with external marketing platforms. For chiropractors already using Spry for operations, this ecosystem approach can streamline data flow between patient interactions and marketing efforts. However, it is not a standalone social media marketing tool and should be viewed more as a complementary system that supports marketing indirectly through patient data and automation.

TeleVox is a digital patient engagement platform that leverages conversational AI to improve communication between healthcare providers and patients. According to their website, their 'Engage' platform uses AI to deliver human-like interactions for appointment reminders, patient follow-ups, and pre-visit check-ins. While not a traditional social media marketing tool, TeleVox supports marketing indirectly by enhancing patient retention, reducing no-shows, and improving overall satisfaction. The platform integrates with clinic workflows to automate outreach across text, voice, and email, ensuring timely and personalized communication. For chiropractic offices, this can translate into better patient loyalty and word-of-mouth referrals—key components of organic growth. TeleVox also offers tools for discovery and post-visit engagement, helping clinics stay connected with patients between appointments. While it doesn’t create social content or manage publishing, its strength lies in using AI to strengthen the patient relationship, which complements any external marketing strategy. It’s best suited for practices that want to enhance care continuity and operational efficiency alongside their social media efforts.

Backlinko, founded by SEO expert Brian Dean, is primarily known as a content marketing and SEO education platform. According to their website, they offer in-depth guides on topics like link building, technical SEO, content strategy, and generative engine optimization (GEO), making it a valuable resource for chiropractors looking to improve their website’s visibility in search engines. While Backlinko does not offer a SaaS tool for social media publishing or content automation, its educational content provides actionable strategies for creating high-performing content that ranks and earns backlinks. The platform teaches frameworks like the 'Seen and Trusted' method for AI search visibility and offers SEO checklists, competitor analysis techniques, and on-page optimization tips. For chiropractic offices serious about organic growth, Backlinko’s insights can inform both blog content and social media messaging. However, it requires users to implement strategies manually, making it best suited for marketing-savvy practitioners or those working with an SEO consultant. It’s not a hands-off solution but rather a knowledge accelerator for those willing to invest time in learning.

Top Hat is an educational technology platform primarily used by colleges and universities to enhance classroom engagement. According to their website, it offers tools for interactive lectures, student response systems, discussions, polls, quizzes, and AI-powered learning assistants. While not designed for social media marketing, Top Hat’s Ace AI Assistant demonstrates the growing role of AI in content personalization and delivery—concepts that are increasingly relevant to marketing. However, there is no indication that Top Hat offers features for social media management, content creation, or patient outreach in a chiropractic context. Its use cases are firmly rooted in academic instruction rather than digital marketing. As such, it does not qualify as a direct solution for chiropractic offices seeking to grow their online presence. It is included here only to acknowledge its AI capabilities in education, which may inspire future marketing applications, but it should not be considered a viable tool for current social media marketing needs.

Med Assistant Jobs is a job board and career resource site for medical support roles, including medical assistants and phlebotomists. According to their website, they also publish blog content on healthcare topics, including a list of 'Top 30 Best Healthcare Social Media Management Tools.' While this suggests some awareness of digital marketing in healthcare, the site itself does not appear to offer any social media tools, AI content generation, or SaaS platforms. It functions primarily as an informational and recruitment hub rather than a marketing solution. Its inclusion in this list is based solely on its editorial content about tools, not on any product offering. As such, it does not provide direct value to chiropractic offices looking to manage their social media. It serves as a reference point but cannot be used as an active marketing tool. Chiropractors should look elsewhere for functional platforms that enable content creation, scheduling, and analytics.

The American Marketing Association (AMA) is a professional organization that provides resources, certifications, training, and publications for marketers across industries. According to their website, they offer learning programs, events, job boards, and access to academic journals and marketing news. While AMA does not provide a software tool for social media management or content creation, it serves as a valuable knowledge hub for marketing professionals, including those in healthcare. Chiropractors or clinic managers interested in formal marketing education can benefit from AMA’s credentialed learning programs and industry insights. The organization promotes best practices in marketing strategy, ethics, and innovation, helping members stay current with trends. However, it does not offer hands-on tools for scheduling posts, generating AI content, or analyzing social media performance. It is best viewed as a supplemental resource for professional development rather than a direct marketing solution. For clinics seeking actionable, automated tools, AMA’s value lies in education, not execution.