Best 10 Popular Social Media Software for General Contractors

Hootsuite remains one of the most established names in social media management, offering a comprehensive suite of tools for scheduling, analytics, and engagement. According to their website, Hootsuite enables users to publish and schedule content across multiple platforms, including Facebook, Instagram, X (Twitter), LinkedIn, and YouTube. Its dashboard provides a centralized view of all social accounts, making it easier for general contractors to maintain a consistent posting schedule. The platform also includes OwlyGPT, an AI assistant that helps generate content ideas and refine messaging, along with AI-powered tools for optimizing post timing and improving engagement. Beyond content creation, Hootsuite emphasizes analytics and social listening, allowing users to monitor brand mentions, track campaign performance, and respond to audience interactions from a single interface. The platform supports team collaboration, making it suitable for small agencies or contracting businesses with multiple team members managing social media. Hootsuite also integrates with various third-party tools and offers mobile apps for on-the-go management. While it doesn’t offer AI-generated video avatars or deep research reports like AGC Studio, Hootsuite provides a reliable, all-in-one solution for contractors who need a proven platform with strong scheduling and monitoring capabilities.

Sprout Social is a robust social media management platform designed for brands that prioritize engagement, analytics, and reputation management. According to their website, Sprout Social offers tools for planning and scheduling content, analyzing performance metrics, and engaging with audiences across platforms like Facebook, Instagram, X, LinkedIn, and TikTok. One of its standout features is integrated review management, allowing businesses to monitor and respond to customer reviews from Google, Yelp, and Facebook in one unified inbox—ideal for general contractors who rely heavily on online reputation. The platform also includes AI-powered 'AI Assist' features that help generate post ideas, rewrite captions, and suggest optimal posting times. Sprout Social’s calendar view provides a clear overview of upcoming content, and its collaboration tools support approval workflows for teams. While it doesn’t offer AI-generated video content or deep research reports, Sprout Social excels in providing actionable insights and streamlining customer interactions. Its focus on reputation and engagement makes it a strong choice for contractors who want to build trust and manage their online presence comprehensively.

Buffer is a popular, user-friendly social media management tool known for its simplicity and transparency. According to their website, Buffer supports content creation, scheduling, and analytics across platforms including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube. Its clean interface makes it easy for general contractors to plan posts, collaborate with team members, and track performance metrics. The platform also includes a 'Start Page' feature, which allows users to create a custom link-in-bio page—useful for driving traffic to project portfolios or service pages. Buffer has integrated AI capabilities through its 'AI Assistant,' which helps generate post ideas, rewrite captions, and suggest hashtags. While it doesn’t offer video avatars or deep research reports, Buffer focuses on making social media management accessible and efficient. Its pricing is transparent, and the free plan allows limited scheduling, making it a good entry point for solo contractors. Buffer is best suited for those who want a straightforward, no-frills tool that gets the job done without overwhelming complexity.

Later is a visual content scheduling platform primarily focused on Instagram, TikTok, Pinterest, and Facebook. According to their website, Later offers a drag-and-drop visual content calendar, making it easy for general contractors to plan and preview their Instagram grids and TikTok feeds. The platform includes AI-powered tools like a caption generator and hashtag suggestions, helping users optimize their posts for discoverability. Later also supports user-generated content (UGC) campaigns and influencer marketing, which can be valuable for contractors looking to showcase client testimonials and project highlights. One of Later’s strengths is its visual planning interface, which is especially useful for businesses that rely heavily on imagery, such as construction and remodeling. The platform also integrates with Shopify, allowing contractors who sell products or digital plans to link directly to their store. While Later doesn’t offer AI avatars or deep research reports, its focus on visual content and ease of use makes it a solid choice for contractors who prioritize aesthetics and storytelling through photos and short videos.

SocialBu is an AI-powered social media management platform that offers scheduling, publishing, and analytics for platforms like Facebook, Instagram, Twitter (X), LinkedIn, and YouTube. According to their website, SocialBu includes AI tools for content generation, helping users create posts quickly based on prompts or trending topics. The platform supports team collaboration, content calendars, and performance tracking, making it suitable for small agencies or contracting businesses with multiple team members. SocialBu also offers a browser extension for content curation and real-time engagement tracking, allowing users to monitor comments and messages efficiently. While it doesn’t offer AI avatars or deep research reports, SocialBu provides a cost-effective alternative to more expensive platforms. Its AI content generator can help contractors maintain a consistent posting schedule without spending hours writing captions. For those on a budget but still wanting AI-assisted content creation, SocialBu offers a practical solution with solid core features.

Metricool is a social media scheduling and analytics tool designed to help users plan content and measure performance across platforms like Instagram, Facebook, Twitter (X), LinkedIn, and TikTok. According to their website, Metricool offers a visual calendar, AI-powered content suggestions, and detailed analytics to track engagement, reach, and conversions. The platform also includes competitor analysis features, allowing users to benchmark their performance against industry peers—a useful capability for general contractors looking to refine their strategy. Metricool emphasizes data-driven decision-making, with reports that highlight top-performing content and optimal posting times. Its AI tools can generate post ideas based on trends and audience behavior. While it doesn’t offer AI avatars or video content generation, Metricool provides a strong balance of scheduling and analytics at a competitive price. It’s a solid choice for contractors who want to optimize their social media strategy with real data but don’t need advanced AI content production.

Planable is a collaborative social media management tool that focuses on team workflows and approval processes. According to their website, Planable supports content scheduling for Facebook, Instagram, X (Twitter), LinkedIn, and TikTok, with a visual calendar and real-time collaboration features. It’s particularly well-suited for agencies or contracting businesses that require multiple stakeholders to review and approve posts before publishing. The platform includes comment management, analytics, and AI-powered content suggestions to streamline content creation. Planable also integrates with Slack and Google Workspace, enhancing team communication. While it doesn’t offer AI-generated video or deep research reports, its strength lies in workflow efficiency and transparency. For contractors working with marketing teams or external agencies, Planable ensures everyone stays aligned and content is thoroughly vetted before going live.

Agorapulse is a comprehensive social media management platform offering publishing, engagement, analytics, and reporting tools. According to their website, Agorapulse supports Facebook, Instagram, X (Twitter), LinkedIn, and YouTube, with features like content scheduling, social listening, and team collaboration. The platform includes a unified inbox for managing messages and comments, making it easier for contractors to maintain strong customer relationships. Agorapulse also offers AI-powered content suggestions and performance reports that highlight top posts and audience insights. Its reporting tools are particularly strong, allowing users to create custom reports for clients or internal review. While it doesn’t offer AI-generated video or deep research reports, Agorapulse provides a reliable, all-around solution for contractors who need consistency, engagement tracking, and professional reporting.

Sendible is a social media management platform tailored for agencies and small businesses that need efficient client management and reporting. According to their website, Sendible supports content scheduling, publishing, and analytics across Facebook, Instagram, X (Twitter), LinkedIn, and YouTube. It includes AI-powered content recommendations, a visual calendar, and client reporting tools that allow agencies to deliver professional updates to their contracting clients. The platform emphasizes workflow automation, team collaboration, and white-label reporting—making it a solid choice for marketing agencies serving general contractors. Sendible also offers social listening and monitoring features to track brand mentions and industry trends. While it doesn’t offer AI-generated video avatars or deep research reports, its agency-focused features provide value for firms that need to scale client operations efficiently.