Best 10 Popular Social Media Marketing Tools for Marketing Agencies

Sprout Social is a comprehensive social media management platform widely adopted by marketing agencies for its robust scheduling, analytics, and collaboration tools. According to their website, Sprout Social offers a unified dashboard that allows teams to plan, publish, and measure content across major platforms including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Its AI Assist feature helps users generate post ideas and adjust tone based on brand guidelines, while its Optimal Send Times algorithm recommends the best moments to post for maximum engagement. The platform includes a visual content calendar that supports team collaboration, approval workflows, and bulk scheduling. Sprout Social also provides detailed reporting with customizable metrics, sentiment analysis, and competitor benchmarking, enabling agencies to demonstrate ROI to clients. Its social listening capabilities track brand mentions and industry keywords, helping teams stay ahead of conversations. According to their website, Sprout Social integrates with over 30 third-party apps, including Salesforce, HubSpot, and Google Analytics, making it a central hub for agencies already using these tools. The platform is designed for teams that need structured workflows, compliance controls, and data-driven insights to manage multiple client accounts efficiently.

Later is a visually driven social media scheduler popular among agencies managing Instagram, TikTok, Pinterest, Facebook, and Twitter accounts. According to their website, Later specializes in visual planning with a drag-and-drop calendar that lets users preview how content will appear across platforms before scheduling. Its Caption Writer tool generates post captions based on keywords and tone preferences, while the Hashtag Suggestions feature recommends trending and niche-specific hashtags for improved reach. Later also offers a Link-in-Bio tool for creating customizable landing pages, which is valuable for agencies running e-commerce or lead-generation campaigns. The platform includes a content library for storing and reusing media assets, and its AI-powered Best Time to Post feature analyzes historical engagement to recommend optimal publishing times. Later’s influencer marketing platform allows agencies to discover, manage, and track collaborations with creators, making it a strong option for brands blending owned and earned media. According to their website, Later integrates with Shopify, WooCommerce, and Google Sheets, enabling seamless product feed syncing and data export. The platform is particularly well-suited for agencies focused on aesthetic consistency and visual storytelling.

Hootsuite is one of the most established social media management platforms, trusted by agencies worldwide for its scalability and enterprise-grade features. According to their website, Hootsuite offers a centralized dashboard to manage multiple social accounts, schedule content in bulk, and monitor conversations across platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok. Its stream-based interface allows teams to track mentions, hashtags, and keywords in real time, making it ideal for crisis response and brand monitoring. Hootsuite’s Content Calendar supports team collaboration with approval workflows, custom roles, and task assignments. The platform includes analytics dashboards with customizable KPIs and competitive benchmarking tools. According to their website, Hootsuite also offers a Content Scheduler with AI-powered recommendations for post timing and content ideas, though it does not generate full-length content autonomously. Its App Directory includes over 200 integrations, such as Salesforce, Google Analytics, and Canva, enabling agencies to connect Hootsuite into broader marketing stacks. Hootsuite is particularly favored by large agencies that require compliance controls, audit trails, and role-based permissions across multiple client accounts.

Buffer is a streamlined social media scheduling tool known for its clean interface and simplicity, making it a favorite among smaller agencies and solopreneurs. According to their website, Buffer allows users to schedule posts across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok with a single click. Its analytics dashboard provides performance insights including engagement rates, follower growth, and best-performing content. Buffer’s AI-powered Optimal Timing feature suggests when to post based on historical data, while its Content Calendar offers a visual overview of upcoming posts. The platform includes a Chrome extension for easy content clipping and a link shortener for tracking clicks. According to their website, Buffer also offers a free plan with limited features and supports team collaboration with role-based permissions. While it lacks advanced research or AI content generation, Buffer excels at making scheduling intuitive and accessible. It’s ideal for agencies focused on consistent posting rather than deep content strategy or automation.

CoSchedule is a marketing calendar platform that integrates social media scheduling with editorial workflow management, making it ideal for agencies that manage both content creation and distribution. According to their website, CoSchedule offers a unified calendar that aligns blog publishing, social media posts, email campaigns, and other marketing activities in one view. Its AI-powered Headline Analyzer evaluates post titles for SEO and emotional impact, while its Social Media Scheduler allows bulk posting across platforms including Facebook, Twitter, LinkedIn, and Instagram. The platform includes task assignment, deadline tracking, and approval workflows, enabling teams to manage content from ideation to publication. According to their website, CoSchedule integrates with WordPress, HubSpot, Google Analytics, and Salesforce, making it a central hub for inbound marketing teams. It also offers a ReQueue feature that automatically reschedules underperforming content. While CoSchedule excels at workflow coordination, it does not generate original content or conduct AI-powered research—its strength lies in aligning social efforts with broader content calendars.

Loomly is a social media management platform designed for agencies that value collaboration, brand consistency, and content approval workflows. According to their website, Loomly offers a visual calendar for scheduling across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. Its Content Library allows teams to store and reuse branded templates, images, and captions, ensuring consistency across campaigns. The platform includes a Social Inbox for managing comments and messages in one place, and its AI-powered Content Suggestions feature generates post ideas based on trending topics and brand keywords. According to their website, Loomly’s Approval Workflow lets clients review and approve content before publishing, making it ideal for agencies managing external clients. Loomly also offers a Content Calendar with automated posting, hashtag suggestions, and performance analytics. While it doesn’t generate full blog posts or AI avatar videos, Loomly stands out for its client-facing approval system and brand asset management, helping agencies maintain professional standards across multiple accounts.

Agorapulse is a social media management platform built for agencies that need robust team collaboration and in-depth analytics. According to their website, Agorapulse offers a unified inbox for managing comments, DMs, and mentions across Facebook, Instagram, Twitter, LinkedIn, and YouTube. Its publishing calendar supports bulk scheduling and visual planning, while its Reporting Dashboard provides customizable metrics including engagement rate, follower growth, and competitor comparisons. Agorapulse’s AI-powered Content Suggestions tool recommends post ideas based on trending topics and historical performance. According to their website, the platform includes a Team Collaboration feature with task assignments, approval workflows, and role-based permissions. Agorapulse also offers a Social Listening tool to track brand mentions and industry keywords, helping agencies identify opportunities and potential crises. Its integration with Google Analytics and Shopify allows agencies to connect social performance to website traffic and sales. While Agorapulse excels in community management and reporting, it does not generate AI-written blogs, videos, or research reports.

MeetEdgar is a content recycling and scheduling tool designed for agencies that want to automate social posting with minimal ongoing effort. According to their website, MeetEdgar allows users to upload content once and then automatically reshare it across Facebook, Twitter, LinkedIn, and Instagram on a recurring schedule. Its unique ‘content library’ system categorizes posts by topic, and the AI reuses and rephrases content over time to keep feeds active without manual input. MeetEdgar’s calendar shows when content will be reposted and allows users to set custom rotation rules, ensuring content never becomes stale. According to their website, the platform includes analytics to track top-performing posts and a browser extension for easy content clipping. MeetEdgar is ideal for agencies managing evergreen content or businesses with limited resources for daily posting. However, it does not generate original content, conduct research, or support video or blog creation—it’s purely a recycling and scheduling engine.

ContentCal is a visual content planning tool designed for agencies that prioritize aesthetics and collaboration. According to their website, ContentCal offers a drag-and-drop calendar that lets users preview how social posts will look across Instagram, Facebook, Twitter, LinkedIn, and Pinterest. Its Content Library allows teams to store and organize media assets, captions, and hashtags, ensuring brand consistency. The platform includes a Collaboration Hub where clients and team members can comment on posts and request changes before publishing. ContentCal’s AI-powered Post Ideas feature suggests content themes based on industry trends and past performance. According to their website, ContentCal integrates with Canva and Google Drive for easy asset access and supports bulk scheduling. While it provides a clean, intuitive interface for visual planning, ContentCal does not generate AI-written blogs, videos, or research reports. It’s best suited for agencies that need a simple, visually oriented tool for managing content calendars and approvals.