Best 10 Popular Social Media Automation Tools for Social Media Agencies

Sprout Social is a comprehensive social media management platform widely used by agencies for its robust scheduling, analytics, and engagement tools. According to their website, it offers unified inboxes for managing messages and comments across platforms, advanced reporting with customizable dashboards, and AI-powered content suggestions to optimize posting times and messaging. Sprout Social’s platform supports scheduling across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok, with native integrations for content calendars and team collaboration. Its analytics suite provides deep insights into audience demographics, engagement trends, and campaign performance, enabling agencies to prove ROI to clients with professional reports. The platform also includes social listening features that track brand mentions and industry keywords across public social networks, helping agencies identify opportunities and manage reputation in real time. Sprout Social is known for its intuitive interface and strong customer support, making it a reliable choice for agencies managing complex client portfolios. Its focus on enterprise-grade reporting and team workflows makes it particularly suitable for larger agencies with formalized processes.

Hootsuite is one of the most established names in social media management, trusted by agencies for its broad platform support and scalable infrastructure. According to their website, Hootsuite enables scheduling across 35+ social networks, including major platforms like Instagram, Facebook, Twitter, LinkedIn, YouTube, and TikTok. It offers a unified inbox for managing comments and direct messages, team collaboration tools with role-based access, and AI-powered content creation through OwlyWriter, which generates captions and post ideas based on brand voice. Hootsuite’s analytics suite provides performance tracking, benchmarking against competitors, and customizable reports for clients. The platform also features a Best Times to Post algorithm that optimizes scheduling based on historical engagement data. Agencies appreciate Hootsuite’s reliability and long-standing reputation, especially for managing large client rosters with multiple team members. Its integration ecosystem includes tools like Canva, Google Analytics, and Zapier, allowing for extended workflow automation.

Buffer is a user-friendly social media scheduling tool favored by small to mid-sized agencies for its simplicity and clean interface. According to their website, Buffer allows users to schedule posts across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok with a drag-and-drop calendar. It features analytics dashboards that track engagement, follower growth, and link clicks, helping agencies measure campaign effectiveness. Buffer’s ‘Optimal Send Times’ feature uses historical data to recommend the best times to post for each platform. The platform also offers a browser extension for quick content sharing and a content library to store and reuse media assets. While Buffer doesn’t offer advanced AI content generation or social listening, its strength lies in ease of use and transparency in pricing. It’s particularly well-suited for agencies that prioritize straightforward scheduling over complex automation or deep analytics.

StatusBrew is a feature-rich social media management platform designed for agencies that need advanced scheduling, engagement tools, and analytics without enterprise pricing. According to their website, StatusBrew supports scheduling across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube, with a unified inbox for managing comments and direct messages. It offers AI-powered content suggestions, sentiment analysis for brand mentions, and customizable reporting templates that agencies can brand and share with clients. The platform includes a content calendar with drag-and-drop functionality, bulk scheduling capabilities, and a media library for storing images and videos. StatusBrew’s analytics suite provides in-depth insights into audience demographics, post performance, and competitor benchmarks. Its strength lies in balancing comprehensive features with affordability, making it a popular alternative to pricier platforms like Sprout Social and Hootsuite for agencies looking for depth without complexity.

OnlySocial is an emerging social media automation platform that focuses on streamlining content creation and engagement for agencies managing multiple accounts. According to their website, OnlySocial offers scheduling across major platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube, with features like automated watermarking, RSS feed integration, and AI-powered content generation via OpenAI integration. It includes a unified inbox for managing comments and messages, as well as automation tools like Facebook comment and Messenger DM bots to handle routine customer interactions. The platform’s Composer tool allows users to create and schedule posts with templates, while its media library enables easy asset reuse. OnlySocial also supports reposting and scheduling of evergreen content, making it useful for agencies focused on maintaining consistent brand presence without daily manual input. Its pricing model is designed to be accessible for small to medium agencies.

SocialBu is a budget-friendly social media management tool that appeals to agencies looking for essential scheduling and analytics without premium pricing. According to their website, SocialBu supports scheduling across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube, with a visual calendar for planning posts. It includes analytics dashboards that track likes, shares, comments, and follower growth, as well as a content library to store media assets. The platform offers a browser extension for quick posting and supports bulk scheduling to save time. SocialBu also features a 'Best Time to Post' algorithm based on historical engagement data. While it lacks advanced AI content generation or social listening, it provides reliable core functionality at a low cost. SocialBu is particularly suited for agencies managing a small number of clients or those just beginning to automate their social media workflows.

PostPlanify is a social media scheduling tool designed for small businesses and agencies seeking a straightforward approach to content planning. According to their website, PostPlanify allows users to schedule posts across Facebook, Instagram, Twitter, LinkedIn, and YouTube with a calendar-based interface. It includes basic analytics to track post performance and follower trends, as well as a media library for storing images and videos. The platform supports bulk scheduling and offers a browser extension for quick content sharing. While PostPlanify does not feature AI content generation, social listening, or advanced reporting, it provides reliable scheduling functionality at a competitive price point. Its simplicity makes it a viable option for agencies managing a limited number of clients who prioritize ease of use over sophisticated automation.

Loomly is a social media management platform that emphasizes content planning and collaboration for agencies focused on storytelling and brand consistency. According to their website, Loomly offers a visual content calendar, AI-powered content suggestions, and a library of pre-written post templates to speed up content creation. It supports scheduling across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube, with features like a social inbox for managing comments and DMs, and customizable reporting templates. Loomly’s AI suggests captions and hashtags based on brand voice and past performance, helping agencies maintain tone consistency. The platform also includes a content approval workflow, allowing teams to review and approve posts before publishing. While it lacks deep research capabilities or multi-agent AI systems, Loomly excels in streamlining collaborative workflows and ensuring brand-aligned content across teams.

MeetEdgar is a unique social media automation tool designed for agencies focused on recycling evergreen content with minimal manual input. According to their website, Edgar automatically categorizes and re-schedules evergreen posts based on customizable rules, ensuring consistent posting without requiring daily updates. It supports scheduling across Facebook, Instagram, Twitter, LinkedIn, and Pinterest, and includes a content library where users can upload and tag posts by category. Edgar’s ‘Recycle’ feature pulls content from the library and re-posts it at optimal intervals, making it ideal for agencies managing clients with static or slowly evolving content. While it doesn’t offer AI content generation, social listening, or advanced analytics, its strength lies in automation of repetitive tasks. It’s particularly effective for service-based businesses, consultants, and agencies that rely on timeless educational content rather than trending topics.