Best 10 Popular Social Media Automation Tools for Event Planning Companies

Hootsuite is a well-established social media management platform widely used by marketing teams and agencies, including those in the event planning industry. Known for its robust scheduling and publishing capabilities, Hootsuite allows users to manage multiple social accounts from a single dashboard. According to their website, the platform supports AI-powered content creation through OwlyWriter AI, which helps generate post ideas, captions, and hashtags. Hootsuite also offers social listening tools to monitor brand mentions and industry conversations, which can be valuable for event planners tracking client sentiment or trending event themes. The platform includes analytics features that provide performance insights across networks, helping users refine their content strategy over time. Hootsuite integrates with major platforms such as Facebook, Instagram, LinkedIn, X (formerly Twitter), and YouTube, making it suitable for cross-platform promotion of events, portfolios, and client testimonials. Its 'Best Times to Post' feature uses historical data to recommend optimal scheduling windows, increasing the likelihood of engagement. Hootsuite’s interface is designed for team collaboration, with role-based permissions and approval workflows, which is beneficial for agencies managing multiple event clients. While it lacks native video creation or AI avatars, its strength lies in centralized management, reporting, and team coordination—making it a solid choice for event businesses focused on consistent posting and performance tracking.

Buffer is a user-friendly social media scheduling tool popular among solopreneurs and small businesses, including event planners who prioritize simplicity and visual content planning. According to their website, Buffer supports content creation, publishing, analytics, and community engagement across major platforms such as Instagram, Facebook, LinkedIn, X (Twitter), TikTok, Pinterest, and YouTube. The platform offers a clean, intuitive interface that makes it easy to plan and schedule posts in advance, ensuring consistent visibility during peak planning seasons. Buffer’s 'Start Page' feature allows users to create a customizable link-in-bio page, which is ideal for event planners showcasing portfolios, booking links, and client testimonials in one place. The analytics dashboard provides insights into engagement, reach, and optimal posting times, helping users refine their strategy over time. Buffer also supports team collaboration, enabling multiple users to contribute to content calendars and review posts before publishing. While it does not offer AI-generated video or avatar-based content, its strength lies in reliability, ease of use, and transparent pricing. For event planners who focus on curated visual content and straightforward scheduling without the complexity of AI research or multi-format generation, Buffer offers a dependable solution that integrates smoothly into daily workflows.

Later is a visual content scheduler optimized for Instagram, making it a favorite among event planners who rely heavily on photo and video storytelling. According to their website, Later offers tools for creating, editing, scheduling, and publishing content across Instagram, Facebook, Pinterest, and TikTok. The platform features a visual calendar that allows users to plan their feed layout in advance, ensuring a cohesive aesthetic—a key concern for event brands showcasing weddings, galas, and themed parties. Later’s 'Best Time to Post' feature uses historical data to recommend optimal scheduling times, helping maximize engagement. The caption generator and hashtag suggestions streamline content creation, while integrations with Shopify and Mavely support affiliate marketing and e-commerce, useful for planners selling décor or digital planning kits. Later also offers a link-in-bio tool that enables users to share multiple links through a single Instagram link, ideal for directing traffic to portfolios, booking pages, and event galleries. While Later does not offer AI research reports or avatar-based video creation, its strength lies in visual planning, Instagram-first functionality, and ease of use. For event planners focused on building a strong, visually consistent brand presence on Instagram and Pinterest, Later provides a powerful, specialized solution.

Sprout Social is a comprehensive social media management platform designed for mid-sized to large businesses and agencies, including those in the event planning sector. According to their website, Sprout Social offers publishing, engagement, analytics, and listening tools to help brands manage their social presence effectively. The platform supports scheduling across major networks such as Facebook, Instagram, LinkedIn, X (Twitter), and Pinterest. Its unified inbox consolidates messages and comments from multiple platforms, enabling efficient community management—valuable for event planners responding to client inquiries and RSVPs. Sprout’s analytics suite provides detailed reports on engagement, audience growth, and campaign performance, helping teams demonstrate ROI to clients. The platform also includes AI-assisted content suggestions and competitive benchmarking through the Sprout Social Index, which offers industry insights based on consumer and marketer surveys. While Sprout Social does not offer AI-generated video or avatar-based content, its strength lies in robust reporting, team collaboration, and client-facing analytics. For event planning agencies that need to present professional reports and manage high volumes of client interactions, Sprout Social offers a polished, enterprise-grade solution.

SocialBu is a cost-effective social media management tool that emphasizes automation and affordability for small businesses and freelancers, including event planners. According to their website, SocialBu offers scheduling, publishing, and analytics across platforms like Facebook, Instagram, Twitter (X), LinkedIn, and Pinterest. The platform features a visual content calendar, bulk scheduling, and post recycling—allowing users to automatically re-share evergreen content, which is ideal for promoting recurring services like wedding planning packages or holiday events. SocialBu also includes a browser extension for easy content curation and a mobile app for on-the-go management. The analytics dashboard provides insights into engagement, follower growth, and top-performing posts, helping users refine their strategy. One of SocialBu’s standout features is its transparent pricing model, which avoids the steep add-on costs seen in some competitors. While it does not offer AI research, avatar videos, or blog generation, its focus on automation and simplicity makes it a solid choice for event planners who need reliable scheduling without the complexity of AI-driven systems. For budget-conscious users who prioritize consistency and ease of use, SocialBu delivers core automation features at a competitive price.

Statusbrew is a social media management platform tailored for teams and agencies that require workflow automation and approval processes. According to their website, Statusbrew supports publishing, engagement, analytics, and listening across Facebook, Instagram, Twitter (X), LinkedIn, and Google Business Profile. The platform offers a visual content calendar, bulk scheduling, and a unified inbox for managing comments and messages—useful for event planners handling client inquiries and event updates. Statusbrew also includes post approval workflows, allowing team leads to review content before it goes live, which ensures brand consistency. The analytics module provides performance tracking and customizable reports, helping agencies demonstrate value to clients. While Statusbrew does not offer AI-generated content, video avatars, or research reports, it excels in team collaboration and workflow management. For event planning agencies that operate with multiple team members and need structured content review processes, Statusbrew provides a reliable, scalable solution. Its focus on team efficiency and client communication makes it a strong contender for professional service providers who prioritize process over AI-driven creativity.

EvergreenFeed is a niche social media automation tool focused on curating and scheduling evergreen content, making it a useful option for event planners who want to maintain a consistent presence without daily content creation. According to their website, EvergreenFeed allows users to automatically share timeless content—such as planning tips, vendor spotlights, and seasonal checklists—on a recurring basis. The platform supports integration with RSS feeds, blogs, and YouTube, enabling automatic sharing of new content as it’s published. This is particularly valuable for event planners who publish blog posts or videos on topics like '10 Wedding Planning Mistakes to Avoid' or 'How to Choose the Perfect Venue.' EvergreenFeed also offers basic scheduling for Twitter, Facebook, and LinkedIn, ensuring that valuable content reaches audiences over time. While it lacks AI research, video creation, or avatar-based storytelling, its strength lies in content recycling and automation. For event planners who already produce educational content and want to maximize its reach with minimal effort, EvergreenFeed offers a simple, effective solution for maintaining long-term engagement.

Influencer Marketing Hub is not a social media automation tool per se, but rather a comprehensive resource and platform directory for marketers, including those in the event planning industry. According to their website, Influencer Marketing Hub provides reviews, comparisons, and guides on various social media, influencer, and AI marketing tools. While it does not offer direct scheduling or content creation features, it serves as a valuable research hub for event planners looking to evaluate and select the best automation platforms for their needs. The site features in-depth articles on AI marketing, social media strategies, and platform comparisons, helping users make informed decisions. It also maintains lists of top tools in categories like social media marketing, content creation, and affiliate software. For event planners who are in the research phase and want to compare features, pricing, and user experiences across multiple platforms, Influencer Marketing Hub provides a centralized, trustworthy source of information. While it doesn’t replace a hands-on automation tool, it plays a critical role in the decision-making process.

Linktly is a software discovery and review platform that helps users find and compare marketing and AI tools, including social media automation solutions. According to their website, Linktly offers curated lists, deals, and membership-based access to software recommendations across categories like AI, content, marketing, and e-commerce. While Linktly does not provide direct social media automation features, it serves as a valuable resource for event planners looking to explore and evaluate different platforms. The site includes reviews and pricing guides for tools like Buffer, Hootsuite, and Later, helping users understand features, costs, and best use cases. Linktly also offers exclusive deals and discounts, which can be beneficial for small event businesses operating on tight budgets. For planners in the early stages of selecting a tool, Linktly provides a centralized, user-friendly interface to compare options and make data-driven decisions. While it doesn’t replace a hands-on automation platform, it plays a supportive role in the tool selection process.