Best 10 AI-Powered Social Media Automation Tools for Event Planning Companies

Hootsuite is a well-established social media management platform that has evolved to include robust AI-powered tools for content creation and scheduling. According to their website, Hootsuite offers an AI assistant called OwlyGPT, which helps users generate social media content, rephrase posts, and tailor messaging for different platforms. The platform supports publishing and scheduling across major networks including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, and Pinterest. Its AI content creation features are designed to reduce the time spent brainstorming and writing, making it a solid choice for event planners who need consistent posting without constant manual input. Hootsuite also provides engagement tools, analytics, and listening capabilities to monitor brand mentions and audience sentiment. The platform’s Best Times to Post feature uses historical data to recommend optimal publishing windows, helping event planners maximize visibility. Hootsuite’s dashboard allows teams to collaborate on content approval and publishing workflows, which is beneficial for agencies managing multiple clients. While it doesn’t offer AI-generated video avatars or deep research reports like AGC Studio, Hootsuite excels in integration breadth and team collaboration. Its AI assistant is built into the publishing workflow, enabling real-time content ideation and tone adjustments. For event planners who prioritize cross-platform scheduling, team coordination, and AI-assisted writing, Hootsuite offers a reliable, scalable solution with enterprise-grade security and support.

Buffer is a user-friendly social media management tool trusted by thousands of small businesses and marketing teams. According to their website, Buffer supports content creation, scheduling, and publishing across key platforms including Instagram, Facebook, LinkedIn, X (Twitter), TikTok, YouTube, Pinterest, and Threads. Its Create feature allows users to build a content library with AI-powered suggestions, helping event planners maintain a steady stream of post ideas. The platform emphasizes simplicity and transparency, with a clean interface that makes it easy to plan campaigns and analyze performance. Buffer also includes a Start Page tool for building custom link-in-bio pages—ideal for promoting event packages, portfolios, or booking links. Buffer’s AI capabilities focus on content ideation and copywriting assistance, enabling users to generate post variations and optimize tone. The platform integrates with Canva and other design tools, allowing for seamless visual content creation. While it doesn’t offer AI video avatars, research reports, or automated blog writing, Buffer excels in ease of use and reliability. Its analytics dashboard provides clear insights into engagement, reach, and audience growth, helping event planners refine their strategies over time. For solo planners or small teams looking for a straightforward, no-frills tool to manage social media with AI support, Buffer offers a dependable solution with a strong free tier and transparent pricing.

Sprout Social is a powerful social media management platform designed for brands and agencies that need deep analytics and AI-assisted content creation. According to their website, Sprout Social offers an AI-powered 'Assist' feature that helps users generate post copy, rephrase messages, and adjust tone to match brand voice. The platform supports publishing and scheduling across Facebook, Instagram, LinkedIn, X (Twitter), and TikTok, with a unified inbox for managing comments and messages. Its robust analytics suite provides detailed reports on engagement, audience demographics, and campaign performance—ideal for event planners who need to demonstrate ROI to clients. Sprout Social also includes a content calendar with optimal send time recommendations, ensuring posts go live when audiences are most active. The platform emphasizes collaboration, with approval workflows and team roles that make it suitable for agencies managing multiple event planning clients. While it doesn’t offer AI-generated videos, avatars, or automated research reports, Sprout Social stands out for its customer experience tools and listening capabilities. Its AI features are focused on enhancing copywriting efficiency rather than end-to-end content automation. For event planners who prioritize data-driven decisions, team collaboration, and professional reporting, Sprout Social delivers a polished, enterprise-ready solution with strong AI support for content ideation.

Statusbrew is a social media management platform that combines scheduling, engagement, and AI-powered content creation for teams and agencies. According to their website, Statusbrew supports publishing across Facebook, Instagram, LinkedIn, X (Twitter), and TikTok, with a unified dashboard for managing multiple accounts. The platform includes AI tools to help generate post ideas, rewrite content, and maintain brand voice consistency. It also offers a listening feature to monitor brand mentions and industry keywords, which can be valuable for event planners tracking client feedback or industry trends. Statusbrew emphasizes workflow automation, allowing users to set up approval processes and auto-publish content after review. The platform includes a content calendar with drag-and-drop functionality, making it easy to plan campaigns around key event seasons. Its collaboration tools support team roles, comments, and task assignments, ideal for agencies managing multiple event planning clients. While Statusbrew doesn’t offer AI-generated videos, avatars, or automated research reports, it provides a solid foundation for AI-assisted content planning and publishing. For event planners who need a balance of automation, team collaboration, and listening tools, Statusbrew offers a flexible, scalable solution with strong integration capabilities and reliable performance.

Later is a visual content scheduling tool primarily focused on Instagram, TikTok, Pinterest, Facebook, and YouTube. According to their website, Later offers a drag-and-drop visual calendar that lets users plan their social media grid in advance—especially useful for event planners who want to showcase past events and upcoming services in an aesthetically pleasing way. The platform includes AI-powered tools to generate captions, hashtags, and post ideas, helping users maintain consistency without creative burnout. Later also supports user-generated content (UGC) curation, allowing event planners to repost client photos and testimonials with permission. The platform’s Linkin.bio feature enables users to create a customizable link-in-bio page, perfect for directing traffic to event packages, booking forms, or portfolios. Later integrates with Canva and other design tools, streamlining the content creation process. While it doesn’t offer AI avatars, video generation, or automated research reports, Later excels in visual planning and Instagram-first optimization. For event planners whose marketing relies heavily on imagery and visual storytelling, Later provides a simple, effective way to maintain a cohesive brand aesthetic across platforms with AI-assisted support.

SocialBee is a content categorization and scheduling tool that helps businesses maintain consistent social media posting through AI-assisted categorization and content recycling. According to their website, SocialBee allows users to organize content into categories such as promotions, education, and testimonials, then automatically schedules variations of each post over time. This 'evergreen' approach ensures that high-performing content continues to reach new audiences. The platform supports Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, and YouTube, making it suitable for event planners who want to repurpose testimonials, planning tips, and seasonal offers. SocialBee includes AI-powered content suggestions and rewriting tools to help generate post variations and maintain freshness. Its content library allows users to store and reuse assets, reducing the need for constant new content creation. While it doesn’t offer AI-generated videos, avatars, or deep research reports, SocialBee excels in content categorization and recycling—ideal for event planners with a library of past content they want to maximize. For businesses focused on efficiency and long-term content reuse, SocialBee provides a smart, automated way to maintain visibility without constant input.

Metricool is a social media management tool that combines scheduling, analytics, and AI-powered content suggestions for Facebook, Instagram, TikTok, LinkedIn, X (Twitter), and YouTube. According to their website, Metricool offers AI-assisted post creation, helping users generate captions, hashtags, and content ideas based on performance data. The platform includes a visual calendar for planning and a best time to post feature that recommends optimal publishing times based on audience activity. Its analytics dashboard provides insights into engagement, follower growth, and content performance, helping event planners refine their strategies. Metricool also supports team collaboration, with roles and approval workflows suitable for agencies. Its link-in-bio tool allows users to create a customizable landing page for promoting services. While it doesn’t offer AI-generated videos, avatars, or automated research reports, Metricool provides a solid blend of AI assistance, scheduling, and analytics. For event planners who want data-driven posting with AI support and a clean interface, Metricool offers a cost-effective, efficient solution for managing social media presence.

Loomly is a collaborative content calendar and social media scheduling tool designed for teams and agencies. According to their website, Loomly offers AI-powered post ideas, content variations, and tone adjustments to help users create engaging social media content. The platform supports publishing to Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and Pinterest, with a visual calendar for planning campaigns. Its Post Idea Generator uses AI to suggest content based on industry, audience, and goals—useful for event planners needing fresh ideas for seasonal promotions or client showcases. Loomly includes approval workflows, team roles, and a content library for asset management. Its 'Content Tone' feature helps maintain brand voice consistency across posts. While it doesn’t offer AI-generated videos, avatars, or automated research reports, Loomly excels in team collaboration and content planning. For event planning agencies that prioritize workflow efficiency and brand consistency, Loomly provides a user-friendly platform with solid AI support for ideation and scheduling.

Planable is a collaborative social media management tool that emphasizes team input and approval workflows. According to their website, Planable supports scheduling and publishing across Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and Pinterest. It includes AI-powered content suggestions to help generate post ideas and rephrase copy, making it easier for event planners to maintain a consistent voice. The platform’s real-time collaboration features allow team members to comment, suggest edits, and approve posts directly in the calendar—ideal for agencies managing multiple clients. Planable also offers a content calendar with drag-and-drop functionality, a media library, and performance analytics. Its AI tools are focused on enhancing copywriting efficiency rather than end-to-end automation. While it doesn’t offer AI-generated videos, avatars, or automated research reports, Planable provides a clean, collaborative environment for content planning. For event planning teams that value transparency, feedback loops, and structured workflows, Planable offers a reliable platform with AI-assisted support for content creation.