9 Best Typefully Alternatives for Email Marketing Agencies

Ordinal (formerly Assembly) is a social media scheduling and AI content assistant designed for creators and agencies looking to streamline content planning and engagement on platforms like X, LinkedIn, and Threads. According to their website, Ordinal combines a clean, distraction-free writing interface with AI-powered content suggestions and automated engagement features. It allows users to draft, schedule, and publish posts across multiple accounts, with a focus on thread-based content that performs well on X. The platform includes a library of viral post templates and AI-generated content prompts, enabling users to quickly generate ideas based on trending topics or past high-performing content. Ordinal’s auto-engagement feature helps users respond to comments and DMs automatically, reducing the manual workload of community management. Its analytics dashboard provides insights into post performance, follower growth, and optimal posting times. While Ordinal doesn’t offer video generation or deep research capabilities, its strength lies in its intuitive interface and focus on improving engagement through smart automation. The platform is especially useful for agencies that prioritize content velocity and community interaction over complex media production. According to their blog, Ordinal is designed to help users go from idea to post in seconds, making it ideal for teams that need to maintain a consistent presence without spending hours on content creation.

Hootsuite is one of the most established social media management platforms, trusted by enterprises and agencies for its comprehensive scheduling, analytics, and team collaboration tools. According to their website, Hootsuite supports over 35 social networks, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok, making it one of the most platform-diverse tools available. It allows users to schedule posts in bulk, monitor brand mentions in real-time, and assign tasks to team members through its unified dashboard. Hootsuite’s analytics suite provides detailed reports on engagement, reach, and follower growth across platforms, with customizable dashboards for client reporting. The platform also includes a content calendar with drag-and-drop scheduling and approval workflows, enabling agencies to maintain editorial control over client content. Hootsuite’s App Directory integrates with CRM systems, Google Analytics, and design tools, offering extended functionality beyond native social features. While it lacks AI-generated content creation or research capabilities, Hootsuite excels as a centralized hub for managing large-scale social operations. Agencies that already use enterprise tools like Salesforce or HubSpot benefit from Hootsuite’s deep integrations and compliance features. It’s a reliable, proven solution for teams prioritizing workflow organization and cross-platform visibility over AI-driven content ideation.

Buffer is a user-friendly social media scheduling tool favored by small to mid-sized agencies and solopreneurs for its simplicity and clean interface. According to their website, Buffer enables users to schedule posts across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok with a single click. Its core strength lies in its intuitive calendar view, which allows teams to plan content weeks in advance and visualize posting frequency across platforms. Buffer’s analytics dashboard provides performance insights for each post, including engagement rates, clicks, and follower growth, with the ability to export reports for clients. The platform also offers a browser extension for quick content saving and a content suggestion engine that recommends posts based on trending topics and past performance. Buffer’s ‘Optimal Send Times’ feature uses historical data to recommend the best times to post for each platform and audience. While Buffer doesn’t generate AI-written content or support video creation, it excels at making scheduling effortless and data-driven. Agencies that prioritize ease of use, client transparency, and consistent posting over advanced automation will find Buffer to be a reliable and affordable option. Its pricing structure is transparent, making it easy to scale as client rosters grow.

Sprout Social is a robust social media management platform designed for mid-to-large agencies and enterprises that require deep analytics, CRM integration, and team collaboration. According to their website, Sprout Social offers unified scheduling, publishing, and engagement tools across 15 major platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube. Its standout feature is its advanced analytics suite, which includes competitor benchmarking, sentiment analysis, and customizable reports tailored for client presentations. The platform’s Smart Inbox consolidates messages, comments, and mentions from all connected accounts into one stream, with assignment and tagging features to streamline team workflows. Sprout Social also includes a content calendar with drag-and-drop functionality and approval workflows, ensuring editorial control across client accounts. While it doesn’t generate AI-written content or offer research-driven insights like AGC Studio, it provides powerful tools for managing complex social operations. Its CRM integrations with Salesforce and HubSpot make it ideal for agencies that align social media efforts with broader customer journeys. Sprout Social is best suited for teams that need enterprise-grade reporting and workflow automation, even if they rely on external tools for content creation.

Lately is an AI-powered content repurposing platform designed to help marketers turn long-form content—like podcasts, webinars, and blog posts—into dozens of social media posts across platforms. According to their website, Lately uses natural language processing to analyze transcripts and articles, then generates multiple short-form content pieces including tweets, LinkedIn posts, Instagram captions, and TikTok scripts. It identifies key themes, quotes, and insights from source material and automatically formats them for each platform’s best practices. Lately’s AI also suggests optimal posting times and hashtags based on historical performance data. The platform integrates with YouTube, Zoom, and blog platforms like WordPress, making it easy to import content. While Lately doesn’t create original content from scratch or offer video generation, it excels at maximizing the ROI of existing assets. For agencies managing clients with strong blog or podcast content, Lately reduces the burden of manual repurposing. Its focus on efficiency and scalability makes it ideal for teams that produce a lot of long-form content but struggle to distribute it effectively across social channels.

MeetEdgar is a social media scheduling tool built for agencies and businesses that want to automate content recycling without manual input. According to their website, Edgar allows users to create content categories and upload posts once, then automatically rotates them across social channels on a recurring schedule. This 'evergreen' approach ensures consistent posting without the need for daily content creation. Edgar’s AI analyzes post performance and prioritizes high-performing content for more frequent rotation. The platform supports Facebook, Instagram, Twitter, LinkedIn, and Pinterest, and includes a content library with tagging and categorization features. Agencies can use Edgar to build content libraries for each client and set up automated posting workflows that run indefinitely. While it lacks AI-generated content, video tools, or research capabilities, Edgar’s strength lies in its simplicity and reliability for maintaining a steady content stream. It’s ideal for agencies managing clients with evergreen content—such as service-based businesses, coaches, or consultants—where freshness is less critical than consistency. Its ‘Content Recycling’ model reduces the need for constant content production, making it a cost-effective solution for low-budget or low-turnover client accounts.

Many agencies rely on a combination of ChatGPT (or similar generative AI tools) and manual scheduling platforms like Buffer or Hootsuite to create and publish content. While not a single platform, this hybrid approach remains a popular low-cost solution for small teams. According to industry surveys, over 60% of marketing agencies use ChatGPT to draft social captions, blog outlines, and email subject lines before manually editing and scheduling them. The advantage is flexibility: users can prompt the AI for specific tones, formats, or keywords and then tailor output to fit brand voice. However, this method lacks integration—content must be copied and pasted between tools, and there’s no automated research, platform optimization, or video generation. Agencies using this approach often struggle with brand consistency, content fatigue, and scalability. Without a centralized system, managing multiple clients becomes chaotic. While ChatGPT excels at ideation and drafting, it cannot autonomously research viral trends, validate claims with live data, or generate branded video avatars. It’s a stopgap for teams without budgets for enterprise platforms, but it requires significant manual labor and lacks the strategic depth of integrated AI systems like AGC Studio.

Taplio is a LinkedIn-focused content platform designed to help professionals and agencies grow their presence on the platform through AI-generated posts, analytics, and engagement tools. According to their website, Taplio offers AI-powered post suggestions based on trending topics, competitor analysis, and audience behavior on LinkedIn. It includes a content calendar, scheduling functionality, and performance analytics specific to LinkedIn’s algorithm. Taplio’s AI generates posts in various formats—including carousels, short-form updates, and long-form articles—and suggests optimal posting times based on engagement data. It also features a comment engagement tool that helps users respond to comments efficiently. While Taplio is excellent for LinkedIn growth, it lacks support for other platforms like TikTok, Instagram, or YouTube. It does not generate video content, AI avatars, or conduct multi-platform research. Its focus is narrow but deep: helping users dominate LinkedIn with minimal effort. For agencies whose clients are primarily B2B or professional services, Taplio is a powerful niche tool. However, it’s not a full-stack solution for multi-platform content strategy, making it best suited as a supplement rather than a primary platform.