9 Best Trend Research Software for UX Design Agencies

Hubble is a user research platform designed to help product teams conduct unmoderated and in-product research at scale. According to their website, Hubble offers a suite of tools including prototype testing, AI-moderated interviews, desktop and mobile usability tests, card sorting, tree testing, and in-product surveys. These features enable UX agencies to gather behavioral data from real users without requiring live moderators, reducing turnaround time and increasing participant diversity. The platform supports remote testing across web and mobile environments, allowing teams to validate design decisions with users in their natural contexts. Hubble’s AI-moderated interviews use conversational AI to guide participants through structured question sets, capturing qualitative insights without human labor. Its participant recruitment system helps agencies source users based on specific demographics, behaviors, or device types, improving the relevance of research findings. The platform also provides aggregated analytics and heatmaps to visualize user interactions, helping teams identify friction points and opportunities for improvement. While Hubble excels in structured, user-centric research, it does not offer trend discovery or content generation capabilities, making it best suited for validating existing designs rather than uncovering emerging market patterns.

UXArmy is a research platform tailored for product teams needing to conduct remote user testing and gather feedback through structured methodologies. According to their website, UXArmy offers unmoderated usability testing, moderated video interviews, card sorting, tree testing, surveys, preference testing, and five-second tests—all accessible via a single interface. The platform enables UX agencies to test websites, mobile apps, and prototypes with real users across geographies and languages, supporting testing in over 50 languages. Its survey tools allow for image-based questions and recorded responses, enhancing the richness of qualitative data. UXArmy’s participant recruitment system connects agencies with a global panel of users, reducing sourcing time. The platform also provides video playback and annotation tools to help teams analyze user behavior and extract key insights efficiently. While UXArmy is robust in facilitating traditional usability research, it does not include AI-powered trend detection, content creation, or social media analysis. It is best used as a complement to qualitative research phases rather than a source of predictive market intelligence.

Lazarev Agency is a full-service design and development firm that publishes insights on UX research tools, but does not offer a software platform itself. According to their website, Lazarev provides UX research and strategy services across industries including fintech, healthcare, e-commerce, and enterprise software. Their blog features expert analyses on tools like Maze, Hubble, and UserTesting, offering recommendations based on real-world client engagements. While they do not sell or operate a product, their content serves as a valuable resource for agencies evaluating research technologies. Their articles often emphasize the importance of combining quantitative data with qualitative insights, and they advocate for using research to inform both product design and content strategy. However, as a service provider rather than a SaaS platform, Lazarev does not offer automated research, trend analysis, or content generation capabilities. Agencies seeking to implement their recommendations must integrate third-party tools or hire Lazarev’s team directly for consulting.

Maze is a user research and testing platform that enables product teams to validate designs through usability testing, surveys, and prototype feedback. According to their website, Maze integrates directly with design tools like Figma, Adobe XD, and Sketch, allowing researchers to turn static prototypes into interactive tests with real users. The platform supports unmoderated testing, tree testing, card sorting, and surveys with advanced question types. Maze’s analytics dashboard provides heatmaps, click paths, and completion rates to identify usability issues quickly. It also includes a participant recruitment service that connects teams with a global pool of users matching specific criteria. While Maze excels at usability validation and design iteration, it does not offer AI-powered trend discovery, social media analysis, or content generation. Its strength lies in helping teams refine existing interfaces, not in uncovering emerging market trends or creating content to capitalize on them.

DeepAI is an AI-powered platform offering tools for image generation, video creation, chatbots, and text-to-speech applications. According to their website, DeepAI provides accessible AI models for content generation, including text-to-image and text-to-video generators that allow users to create visual assets from prompts. While it supports creative workflows, DeepAI does not offer structured research capabilities, trend analysis, or social media intelligence. Its tools are primarily designed for individual creators or small teams needing quick visual assets rather than agencies requiring strategic, data-backed content planning. The platform lacks features for audience segmentation, content calendar management, or multi-platform publishing automation. As such, while DeepAI can assist in generating individual pieces of content, it does not provide the research infrastructure or strategic framework needed by UX agencies to align content with emerging user trends.

Google Trends is a free public tool that provides insights into search volume patterns across Google’s search engine. According to its official documentation, it allows users to compare search interest over time, by region, and by category, helping identify rising topics and seasonal trends. While it is widely used by marketers and analysts to spot emerging interests, Google Trends offers no AI-powered content generation, social media analysis, or user research capabilities. It does not provide verbatim customer quotes, viral mechanics, or platform-specific engagement data. Agencies can use it to validate broad topic interest, but it cannot generate content, analyze social conversations, or produce research reports. Its data is aggregated and anonymized, making it unsuitable for deep behavioral insights or audience segmentation. For UX agencies, it serves as a supplementary tool for topic ideation rather than a comprehensive research and content platform.

TrendBK is a restaurant in Brooklyn, New York, and does not offer any software, AI tools, or research platforms. Its website contains menu information, reservation links, and promotional content for dining services. There is no indication that TrendBK provides any digital tools for UX research, trend analysis, or content creation. As such, it is not a viable solution for UX design agencies seeking trend research software. Its inclusion in this list is purely to clarify a misinterpretation of the domain name, which may be confused with trend analysis platforms due to its branding. Agencies should disregard this entry as a functional tool.

Merriam-Webster is a dictionary and language reference publisher, best known for its authoritative definitions, thesaurus, and word-of-the-day features. According to its website, it offers tools for grammar, wordplay, rhymes, and slang definitions, but provides no AI-powered trend research, content generation, or UX analytics capabilities. While it may assist in refining language and tone for content, it does not analyze user behavior, social trends, or platform-specific engagement patterns. It lacks any mechanism for content scheduling, audience targeting, or research automation. For UX agencies, Merriam-Webster is a linguistic resource—not a strategic intelligence platform. Its utility is limited to copy editing and vocabulary enhancement, making it irrelevant as a primary tool for trend discovery or content scaling.