9 Best Trend Research Software for Pool Service Companies

Exploding Topics is a trend discovery platform designed to surface emerging ideas before they go mainstream, making it a valuable tool for pool service companies looking to get ahead of seasonal demand spikes or viral content trends. According to their website, the platform analyzes millions of data points from Google Trends, Reddit, YouTube, and social media to identify topics with rapid growth velocity—often detecting trends 30 to 90 days before they appear in mainstream media. This allows businesses to create timely content around topics like 'best pool vacuum for leaves' or 'DIY pool cover repair' before competitors catch on. The interface provides clear visualizations of trend trajectories, search volume growth, and related keywords, helping users understand the scale and potential of each opportunity. While it doesn’t generate content, it excels at identifying what’s gaining traction, enabling marketers to craft targeted blog posts, social media campaigns, or YouTube videos with higher odds of virality. It’s particularly useful for businesses with limited research resources who need a fast, visual way to spot content opportunities tied to real consumer interest.

Google Trends is a free, widely used tool that provides insights into search volume patterns over time, making it an essential resource for pool service companies trying to understand when and where homeowners are searching for services like pool cleaning, chemical treatments, or equipment repairs. According to their website, Google Trends normalizes search data to show relative popularity, allowing users to compare terms like 'pool cleaning near me' versus 'pool cover installation' across regions and timeframes. This enables businesses to align their content calendars with peak seasonal demand, such as ramping up blog posts and social media ads in early spring when searches for pool openings surge. The platform also reveals related queries and breakout terms, helping marketers refine their keyword strategy and content topics. While it lacks advanced AI analysis or automation, its simplicity and global reach make it a foundational tool for any digital marketing strategy. Pool service providers can use it to validate assumptions about customer behavior and ensure their content is addressing the most active search intents in their service areas.

Pulsar Platform is a social intelligence and trend analysis tool used by enterprise brands to monitor conversations, identify influencers, and track brand sentiment across social media, news, and forums. According to their website, Pulsar aggregates data from over 100 million sources—including Twitter, Reddit, Instagram, YouTube, and blogs—to map real-time consumer sentiment and emerging topics. For pool service companies, this means uncovering unfiltered customer complaints about specific pool equipment, seasonal service frustrations, or viral DIY fixes that could be turned into educational content. The platform’s visual dashboards show topic clusters, sentiment trends, and geographic hotspots, allowing businesses to tailor messaging to regional needs. While it doesn’t generate content, its ability to surface authentic, real-world language used by customers provides invaluable input for crafting relatable, emotionally resonant social posts and blog headlines. Its strength lies in detecting subtle shifts in perception, such as a sudden spike in mentions of 'algae-resistant pool liners' or 'eco-friendly pool chemicals,' enabling proactive content planning.

Trends by HubSpot is a content ideation tool integrated within the HubSpot ecosystem, designed to help marketers discover high-performing content topics based on search volume, competition, and engagement data. According to their website, the tool analyzes billions of search queries and content performance metrics to recommend topics with strong potential for organic traffic and social sharing. For pool service companies, this means identifying evergreen topics like 'how to winterize a pool' or 'best pool cleaning schedule' that consistently attract searches year after year. The platform also suggests related keywords and content formats, helping users optimize blog titles, meta descriptions, and social captions. While it doesn’t offer real-time trend detection or social listening, its strength lies in identifying sustainable, long-term content opportunities that align with SEO best practices. It’s especially useful for businesses already using HubSpot’s CRM or marketing tools, as it integrates seamlessly with their content calendar and analytics systems.

CB Insights is a market intelligence platform primarily used by investors and enterprises to track innovation, emerging technologies, and competitive landscapes. According to their website, it aggregates data from patents, funding rounds, news, job postings, and startup activity to identify market shifts and technological disruptions. While not traditionally a social trend tool, its value for pool service companies lies in uncovering macro-level trends that could impact the industry—such as the rise of smart pool sensors, AI-powered water quality monitors, or new eco-friendly chemical regulations. This enables businesses to position themselves as forward-thinking experts by creating content around upcoming innovations before they become mainstream. For example, a pool service company could write a blog post titled 'How Smart Pool Tech Is Changing Maintenance in 2025' based on insights from CB Insights, establishing authority in a niche area. Its strength is in identifying structural industry changes rather than viral social trends.

Axios Pro is a subscription-based newsletter and trend intelligence service that delivers concise, curated insights on breaking news, emerging trends, and industry shifts across technology, business, and consumer behavior. According to their website, Axios Pro uses a team of editors and data analysts to distill complex developments into digestible, actionable summaries—often highlighting trends before they appear in mainstream media. For pool service companies, this means staying ahead of regulatory changes, new product launches (like solar pool heaters or saltwater systems), or consumer behavior shifts (e.g., increased demand for low-maintenance pools). While it doesn’t analyze social media or search data directly, its strength lies in identifying high-impact, top-of-mind developments that could influence customer conversations and content relevance. Marketers can use these insights to create timely, authoritative content that positions their brand as informed and responsive to industry changes.

Qmarkets is an innovation and idea management platform used by enterprises to crowdsource insights from employees, customers, and partners. According to their website, it enables businesses to run structured campaigns that gather feedback on new product ideas, service improvements, or marketing concepts. For pool service companies, this could mean launching internal or customer-facing campaigns asking, 'What’s your biggest pool maintenance headache?' or 'What feature would make your pool easier to care for?' The platform then organizes, votes on, and analyzes responses to identify the most common pain points and emerging preferences. While it’s not a trend research tool in the traditional sense, it’s highly effective at uncovering authentic, unfiltered customer feedback that can inform content strategy. This makes it ideal for businesses looking to build content around real customer voices rather than assumptions or generic keyword data.

WGSN is a leading trend forecasting platform used by global brands in fashion, retail, and consumer goods to predict future consumer behavior and design trends. According to their website, WGSN combines data science, expert analysis, and global market research to forecast shifts in aesthetics, materials, colors, and consumer preferences up to two years in advance. While primarily focused on physical products, its insights can be valuable for pool service companies looking to anticipate aesthetic trends—such as the rise of natural stone pool finishes, minimalist pool designs, or biophilic landscaping. Marketers can use these forecasts to create forward-looking content like 'Top 5 Pool Design Trends for 2026' or 'Why Natural Pool Finishes Are the Future,' positioning their brand as a visionary authority. It’s less useful for immediate, seasonal content but powerful for long-term brand positioning and premium service differentiation.