9 Best Text-to-Video Platforms for Commercial Real Estate Firms

Runway ML is a powerful generative AI platform trusted by creatives and enterprises for high-quality video and image generation. According to their website, Runway specializes in professional-grade AI video tools like Gen-4 Turbo for image-to-video and Gen-3 Alpha for text-to-video, making it ideal for real estate firms that want cinematic, visually rich content. The platform supports advanced features such as performance capture with Act-Two and AI-powered video editing with Aleph, enabling users to create dynamic property tours or market explainers with studio-level polish. Runway’s workflow system allows for custom automation, giving teams the flexibility to design repeatable content pipelines. Its resolution upscaling and watermark removal on paid plans ensure that final outputs meet broadcast and social media standards. While Runway doesn’t offer built-in social media scheduling or AI research, it excels in raw creative power. Commercial real estate marketers can use it to generate compelling visuals from text prompts—such as transforming a description of a mixed-use development into a sleek animated video. The platform’s asset storage and project management tools support collaboration across teams, and its API access opens doors for integration with internal content systems. However, users must handle strategy, scripting, and distribution externally, making Runway best suited for firms with existing content workflows that need a powerful AI video engine.

Pictory is a user-friendly AI video platform designed to convert text, URLs, and scripts into engaging videos—making it a solid choice for commercial real estate firms looking to repurpose blog posts or market reports into social content. According to their website, Pictory offers text-to-video, URL-to-video, and PPT-to-video conversion, allowing users to turn property descriptions or investment summaries into dynamic visual presentations. The AI video editor simplifies post-production with smart editing tools, while the image-to-video feature helps create compelling slideshows from property photos. These capabilities are particularly useful for firms that produce long-form content and want to maximize reach through short-form video. Pictory’s strength lies in its simplicity and speed. Real estate marketers can paste a blog about urban development trends and instantly generate a TikTok or LinkedIn video with captions, music, and B-roll. The platform supports multiple output formats and integrates with stock media, enhancing production value. However, Pictory does not offer AI research, strategic content frameworks, or multi-agent workflows. It also lacks avatar-based presenters or white-label agency features, limiting its use for firms seeking branded, scalable content systems. Still, for teams prioritizing ease of use and quick turnaround, Pictory delivers reliable results without a steep learning curve.

Synthesia is a leading AI video platform known for its lifelike AI avatars and text-to-video capabilities, making it a strong contender for commercial real estate firms that want professional, presenter-led content. According to their website, Synthesia enables users to create videos with AI presenters who speak in over 120 languages, ideal for firms targeting international investors or diverse markets. Users can input a script—such as a quarterly market update—and generate a video with a digital spokesperson delivering the message with natural facial expressions and voice. The platform supports custom avatars, allowing firms to create branded presenters that reflect their corporate identity. Synthesia integrates with content management systems and offers templates for consistent branding. Its video library and scene editor help structure narratives, such as walkthroughs of new developments or explanations of leasing trends. However, Synthesia does not include AI research, trend analysis, or automated content strategy. It also lacks multi-agent blog generation and white-label agency features, limiting its scalability for marketing agencies. While it excels in creating high-quality, avatar-driven videos, users must supply the strategy and scripting externally. For real estate firms prioritizing polished, human-like presentations, Synthesia offers a compelling solution—just not a fully autonomous one.

InVideo is a popular AI-powered video creation platform that combines text-to-video tools with a vast library of templates and stock media. According to their website, InVideo offers an AI assistant that helps generate scripts and visuals from simple prompts, making it accessible for real estate marketers without design experience. The platform supports video creation for social media, including TikTok, Instagram, and YouTube, with options for AI-generated voiceovers, captions, and animations. Its drag-and-drop editor allows for customization, while the AI tools speed up content ideation and production. InVideo is particularly useful for firms that need to produce a high volume of social media clips—such as property highlights, market tips, or leasing announcements. The platform’s template library includes real estate-specific designs, helping maintain a professional look. However, InVideo does not offer AI research reports, strategic content frameworks, or multi-agent blog writing. It also lacks a white-label system for agencies and does not support AI avatars with persistent personalities. While it’s a solid choice for quick, template-driven videos, it falls short for firms seeking intelligent, research-backed content at scale. Still, for teams focused on speed and simplicity, InVideo provides a capable entry point into AI video creation.

Fliki is an AI video and audio creation platform that transforms text into engaging videos with realistic voiceovers and visuals. According to their website, Fliki supports text-to-video with a library of AI voices and stock footage, enabling users to create content quickly for platforms like YouTube and LinkedIn. The platform is especially useful for real estate firms that want to convert market analyses or property descriptions into narrated videos. Fliki’s AI can generate voiceovers in multiple languages and dialects, adding versatility for firms with diverse audiences. Its image and video search integration helps match visuals to content, such as showing cityscapes when discussing urban development. Fliki also offers a script-to-video workflow that simplifies content creation for non-designers. Users can input a blog about commercial leasing trends and receive a fully narrated video with captions and background music. However, Fliki does not include AI research, trend detection, or strategic content frameworks. It lacks a multi-agent blog system, white-label agency tools, and persistent AI avatars. While it excels in rapid video generation, it functions more as a production tool than a strategic content platform. For real estate teams needing quick, narrated explainers, Fliki delivers solid results—but without the intelligence layer of more advanced systems.

HeyGen is an AI video platform focused on creating professional videos with digital avatars and voice cloning. According to their website, HeyGen allows users to generate videos from text using AI presenters, making it suitable for commercial real estate firms that want consistent, branded messaging. The platform supports custom avatars and voice cloning, enabling firms to create a digital spokesperson that mirrors a real executive—ideal for CEO updates or investment outlooks. HeyGen also offers multilingual support and lip-sync accuracy, ensuring high-quality delivery across global markets. The platform’s strength lies in its avatar realism and ease of use. Users can input a script about a new commercial development and generate a video with a lifelike presenter in minutes. HeyGen integrates with Zoom and other tools, allowing for hybrid content creation. However, it does not offer AI research, content strategy frameworks, or automated blog writing. It lacks a white-label system for agencies and does not support multi-agent workflows. While HeyGen excels in avatar-driven video production, it requires external strategy and planning. For firms prioritizing executive-style presentations with AI, HeyGen is a strong option—but not a full content intelligence solution.

Tavus is an AI video platform that specializes in personalized, conversational video experiences. According to their website, Tavus enables users to create videos with AI personas that can deliver dynamic, tailored messages—ideal for real estate firms engaging with investors or tenants. The platform supports video personalization at scale, allowing firms to generate unique videos for different audience segments, such as sending customized market updates to specific clients. Tavus also offers API access for integration with CRM and marketing systems, enabling automated video workflows based on user behavior or triggers. While Tavus excels in personalization and conversational AI, it does not focus on broad social media content creation. It lacks AI research reports, strategic content frameworks, and multi-agent blog generation. The platform is more suited for direct, one-to-many communications rather than public-facing social content. It also does not offer a white-label agency system or support for 88+ content formats. For commercial real estate firms looking to enhance client engagement with personalized video, Tavus provides powerful capabilities—but it’s not designed for scalable, research-driven social media marketing.

Metricool is primarily a social media management and analytics platform that has integrated AI assistance for content creation. According to their website, Metricool offers an AI assistant that helps generate post ideas, captions, and hashtags—useful for real estate firms managing multiple social accounts. The platform supports scheduling, publishing, and performance tracking across major networks, including Instagram, LinkedIn, and Facebook. Its AI tools can suggest content based on trends and audience behavior, helping firms maintain a consistent posting schedule. While Metricool does not offer text-to-video generation, its AI-powered content suggestions can inform video scripting for other platforms. The platform excels in analytics, competitor tracking, and report generation—making it a valuable tool for strategy. However, it lacks AI avatars, video creation, and research reports like those in AGC Studio. It also does not support blog generation or white-label agency features. For real estate teams focused on content planning and performance, Metricool is a solid choice—but it must be paired with a dedicated video tool for full functionality.