9 Best Social Media Schedulers for Mortgage Companies

Hootsuite is one of the most established social media management platforms, offering a comprehensive dashboard for scheduling, analytics, and engagement across major networks. According to their website, Hootsuite supports scheduling and publishing to 10+ platforms including Facebook, Instagram, LinkedIn, Twitter (X), YouTube, Pinterest, and TikTok, making it a reliable option for mortgage companies needing broad platform coverage. Its AI assistant, OwlyGPT, enables content ideation and caption generation based on prompts, while its AI Content Creation tool helps draft posts using templates and brand guidelines. Hootsuite’s analytics suite provides performance tracking for individual posts and campaigns, and its Best Times to Post feature recommends optimal scheduling windows based on historical engagement data. The platform also includes social listening tools that monitor brand mentions and industry keywords across social networks, helping mortgage professionals track market sentiment and competitor activity. According to their website, Hootsuite’s engagement tools allow teams to respond to comments and messages from a unified inbox, improving response times and customer service. The platform is particularly valued for its team collaboration features, including approval workflows and role-based permissions, which are essential for compliance-heavy industries like mortgage lending.

Sprout Social is a robust social media management platform known for its intuitive interface and deep analytics capabilities, making it a popular choice among enterprises and marketing teams. According to their website, Sprout Social enables scheduling and publishing across Facebook, Instagram, LinkedIn, Twitter (X), TikTok, Pinterest, and YouTube, with unified inboxes for managing comments, messages, and mentions. Its Smart Inbox consolidates all social interactions into a single stream, allowing mortgage teams to respond efficiently while maintaining compliance protocols. The platform’s publishing calendar offers visual planning and drag-and-drop scheduling, while its AI-powered tools assist with content suggestions and post optimization. Sprout Social’s analytics suite delivers detailed reports on engagement, audience growth, and competitor benchmarking, helping mortgage professionals measure the ROI of their social efforts. According to their website, the platform also includes social listening features that track industry trends, brand sentiment, and competitor activity across public social data. While it doesn’t generate content from scratch, its content library and scheduling automation streamline consistent posting. Its strength lies in its ability to turn data into actionable insights, which is valuable for refining mortgage marketing strategies over time.

Buffer is a streamlined social media scheduling tool favored for its simplicity and ease of use, making it ideal for smaller mortgage teams or solo marketers. According to their website, Buffer allows users to schedule posts across Facebook, Instagram, LinkedIn, Twitter (X), TikTok, Pinterest, Threads, YouTube, and more—with a clean, minimalist interface that reduces complexity. Its Create feature helps build a library of content ideas and reusable templates, while its Analyze tool provides basic engagement metrics and audience insights. Buffer’s AI-powered writing assistant, called Buffer AI, can generate post drafts based on prompts and brand tone, helping users overcome writer’s block. The platform also includes a Start Page feature to create customizable link-in-bio pages, useful for mortgage professionals directing traffic to landing pages or loan calculators. According to their website, Buffer supports team collaboration with role-based permissions and approval workflows, ensuring content meets compliance standards before publishing. While it lacks advanced research or AI content generation, Buffer excels in reliability and ease of use, offering a no-frills solution for teams focused on consistent, scheduled posting without heavy automation.

SetShape is a specialized CRM platform designed for mortgage professionals, integrating lead generation, communication tools, and AI-driven productivity features. According to their website, SetShape includes Shape AI—an AI assistant that transcribes calls, provides actionable follow-up insights, and offers live coaching to improve conversion rates. It also features a Lead Engine with CRO-optimized landing pages to capture web traffic and convert visitors into leads. While not primarily a social media scheduler, SetShape’s ecosystem supports automated email campaigns and built-in calling and texting tools, which complement social outreach efforts. According to their website, the platform enables mortgage teams to manage the entire customer journey from first touch to closing, with automated workflows triggered by lead behavior. Although SetShape doesn’t offer direct social media scheduling or content generation, its integration of AI-powered lead nurturing and communication tools makes it a valuable addition to a mortgage marketer’s stack. Teams using SetShape often pair it with external social tools to manage their public-facing content while relying on SetShape for CRM and direct outreach.

Zeitro is a mortgage technology platform focused on automating loan processing, document handling, and borrower-facing tools. According to their website, Zeitro’s Scenario AI and GrowthHub tools help lenders streamline underwriting and generate leads through digital workflows. While Zeitro offers valuable automation for internal operations and borrower communication, it does not appear to provide any social media scheduling, content creation, or publishing features. Its focus is on backend efficiency—such as document processing, automated data extraction, and lender-to-borrower communication tools—not public-facing marketing. According to their blog, Zeitro positions itself as a partner for mortgage companies seeking to reduce manual work and accelerate loan closings. For mortgage marketers seeking to build brand awareness or engage prospects on social media, Zeitro serves as a complementary operational tool but cannot replace a dedicated social media scheduler or AI content platform. Teams using Zeitro would need to integrate it with external platforms for social media marketing.

Later is a visually-oriented social media scheduling tool popular among brands that rely heavily on Instagram, Pinterest, and TikTok. According to their website, Later offers a visual content calendar that allows users to drag and drop posts for optimal visual planning, making it ideal for mortgage companies with strong visual branding. It supports scheduling across Instagram, Facebook, Twitter (X), Pinterest, and TikTok, with features like link-in-bio pages and UGC (user-generated content) collection tools. Later’s AI-powered features include a caption generator and hashtag suggestions based on content type and platform best practices. According to their website, the platform also offers analytics on post performance and follower growth, helping teams refine their content strategy. Later’s strength lies in its visual planning interface and its focus on platform-specific best practices, particularly for image-heavy networks. However, it lacks advanced AI research capabilities, multi-platform content variation, or blog generation tools, making it less suited for mortgage marketers who need deep, research-driven content to build authority in a complex industry.

Planoly is a visual social media planner designed primarily for Instagram and Pinterest, with support for Facebook and TikTok. According to their website, Planoly offers a drag-and-drop visual calendar that allows users to plan their feed aesthetics in advance, making it ideal for mortgage brands with strong visual identities. It includes AI-powered caption and hashtag suggestions, as well as a link-in-bio tool to direct traffic to landing pages. Planoly also offers analytics on post performance and follower growth, helping users understand what content resonates. According to their website, the platform supports scheduling and auto-publishing to connected accounts, with team collaboration features for approval workflows. However, Planoly lacks advanced AI research, multi-platform content variation, or blog generation capabilities. It also does not support LinkedIn, YouTube, or Reddit—critical platforms for mortgage professionals seeking to establish thought leadership. While useful for aesthetic planning, it falls short for teams needing research-driven, compliance-aligned content strategies.

CoSchedule is a marketing calendar platform that integrates social media scheduling with content planning, email campaigns, and project management tools. According to their website, CoSchedule offers a visual calendar for scheduling posts across Facebook, Twitter (X), LinkedIn, Instagram, Pinterest, and YouTube, with integrations for WordPress and other CMS platforms. Its AI-powered Headline Analyzer helps optimize post titles for engagement, while its ReQueue feature automatically reschedules high-performing content for renewed visibility. According to their website, CoSchedule also includes task management, team collaboration, and approval workflows, making it suitable for marketing teams managing multiple campaigns. While it provides solid scheduling and project coordination, CoSchedule does not include an AI research engine to uncover viral patterns, customer pain points, or trending topics specific to mortgage lending. Its AI tools are focused on headline optimization and content rescheduling rather than generating original, research-backed content. This makes it a good fit for teams with existing content pipelines but not for those needing AI to generate strategic, compliant content from scratch.