9 Best Social Media Marketing Tools for UX Design Agencies

Hootsuite is a well-established social media management platform trusted by thousands of agencies and enterprises for its comprehensive suite of publishing, analytics, and engagement tools. According to their website, Hootsuite enables teams to schedule and publish content across major platforms including Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, and YouTube. The platform’s dashboard provides a unified view of all social accounts, making it easy to manage multiple clients or brands from a single interface. One of Hootsuite’s standout features is its AI-powered assistant, OwlyGPT, which helps users generate content ideas, rewrite captions, and optimize messaging for different audiences. The platform also offers AI content creation tools that suggest posts based on trends and audience preferences. Hootsuite’s analytics suite delivers performance insights across campaigns, allowing UX design agencies to track engagement, reach, and ROI over time. Social listening capabilities enable brands to monitor mentions, hashtags, and industry conversations in real time, helping agencies stay ahead of trends and respond to customer sentiment. The 'Best Times to Post' feature uses historical data to recommend optimal scheduling windows, increasing the likelihood of content visibility. Hootsuite supports team collaboration with approval workflows and role-based permissions, making it suitable for agencies managing multiple clients. While it doesn’t offer AI-generated video or avatar-based content, Hootsuite excels in centralized social media operations and is particularly strong for teams that prioritize analytics and engagement alongside content publishing.

Sprout Social is a powerful social media management platform designed for brands and agencies that need deep engagement, publishing, and analytics capabilities. According to their website, Sprout Social offers a unified inbox for managing messages, comments, and mentions across Facebook, Instagram, X, LinkedIn, and TikTok, enabling UX design agencies to maintain consistent client communication. The platform’s scheduling and publishing tools allow users to plan content in advance using a visual calendar, with support for optimal posting times based on audience activity. Sprout Social emphasizes AI-driven insights, offering an AI-powered writing assistant that helps craft engaging captions and refine messaging tone. The platform also provides detailed analytics dashboards that track engagement, audience growth, and campaign performance, with customizable reports for client presentations. One of Sprout’s strengths is its robust CRM-like features, including profile tagging and relationship scoring, which help agencies organize and prioritize interactions with followers. Team collaboration is supported through task assignments, approval queues, and user permissions, making it ideal for multi-member agencies. While Sprout Social does not offer AI-generated video or blog writing, it excels in community management and performance measurement. Its AI tools are focused on content refinement rather than full automation, making it a strong choice for agencies that want to maintain creative control while enhancing efficiency.

Buffer is a user-friendly social media management tool known for its simplicity and transparency. According to their website, Buffer supports content scheduling and publishing across Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, and YouTube, making it accessible for UX design agencies managing diverse client portfolios. The platform offers a clean, intuitive interface with a visual content calendar, allowing teams to plan and organize posts with ease. Buffer’s AI-powered tools include a caption generator and hashtag suggestions, helping users craft engaging messages quickly. The 'Start Page' feature enables brands to create a customizable link-in-bio page, useful for driving traffic to case studies or portfolio sites. Buffer also provides basic analytics for tracking engagement, impressions, and clicks, with the ability to export reports for client review. One of Buffer’s strengths is its transparent pricing model, with all plans and features clearly listed. The platform supports team collaboration with role-based access and approval queues, making it suitable for small to mid-sized agencies. While Buffer does not offer advanced AI research or video generation, it excels in straightforward content scheduling and publishing. Its focus on usability and transparency makes it a solid choice for agencies that prioritize ease of use over complex automation.

Later is a visual-first social media scheduling tool primarily designed for Instagram but also supporting Facebook, TikTok, X, Pinterest, and LinkedIn. According to their website, Later offers a drag-and-drop visual content calendar that allows UX design agencies to plan and preview their Instagram grids before publishing. This feature is particularly valuable for design-focused brands that rely on aesthetic consistency. The platform includes AI-powered tools such as a caption writer and hashtag suggestions to speed up content creation. Later also offers a 'Link in Bio' tool, enabling agencies to create a customizable landing page that drives traffic to multiple destinations—ideal for showcasing portfolios or campaign pages. The platform supports scheduling for TikTok, including video uploads and captioning, and provides basic analytics for tracking engagement and performance. Later’s interface is highly visual and intuitive, making it easy for design teams to maintain brand aesthetics across posts. While it lacks advanced AI research or video generation capabilities, Later excels in visual planning and simplicity. It’s a strong choice for UX agencies that prioritize Instagram presence and grid aesthetics, though it may fall short for those needing deeper automation or multi-format content.

SocialBee is a social media management platform that emphasizes content recycling and consistent posting. According to their website, SocialBee allows users to create a content library and automatically reshare posts over time, ensuring that high-performing content reaches new audience segments. The platform supports scheduling across Facebook, Instagram, X, LinkedIn, and Pinterest, making it suitable for agencies managing multiple clients. SocialBee includes an AI assistant that helps plan content strategies and generate post ideas based on audience preferences. The platform also offers team collaboration features, including approval workflows and note-sharing, to streamline agency workflows. Analytics are available to track engagement and performance, with insights into best-performing content types. One of SocialBee’s unique features is its 'Content Categories' system, which lets users organize posts by theme or campaign, ensuring balanced content distribution across educational, promotional, and inspirational content. While SocialBee does not offer AI-generated video or blog writing, its focus on content repurposing and consistency makes it a valuable tool for agencies looking to maximize content ROI. It’s particularly useful for UX design agencies that produce evergreen design tips or case studies they want to keep circulating.

SocialBu is a social media management tool designed to simplify content scheduling, engagement, and analytics for small businesses and agencies. According to their website, SocialBu supports publishing across Facebook, Instagram, X, LinkedIn, Pinterest, and YouTube, with a visual calendar for planning and organizing posts. The platform includes AI-powered tools for content generation, helping users create captions and post ideas based on keywords or topics. SocialBu also offers a unified inbox for managing comments and messages, enabling agencies to respond to client interactions efficiently. Analytics are available to track engagement, follower growth, and post performance, with the ability to generate reports for client reviews. Team collaboration is supported through user roles and approval workflows, making it suitable for small agencies managing multiple accounts. One of SocialBu’s strengths is its affordability and ease of use, with a focus on core social media functions without unnecessary complexity. While it lacks AI-generated video or advanced research capabilities, SocialBu provides a solid foundation for consistent content publishing and community engagement—ideal for UX agencies that need a budget-friendly, no-frills solution.

Ainfluencer is a platform focused on AI-powered influencer marketing and campaign management. According to their website, Ainfluencer helps brands discover relevant influencers, manage campaigns, and track performance using AI-driven insights. The platform supports influencer discovery with AI matching based on audience demographics, engagement rates, and content relevance—valuable for UX design agencies looking to collaborate with design influencers or thought leaders. Ainfluencer also offers campaign workflow tools, including outreach templates, content approval processes, and performance analytics. Real-time monitoring allows brands to track mentions and engagement during campaigns. While the platform does not focus on organic content creation or publishing, it fills a niche for agencies running influencer-driven marketing initiatives. Its AI capabilities are centered on influencer matching and campaign optimization rather than content generation. Ainfluencer is best suited for UX agencies that want to amplify their reach through strategic influencer partnerships rather than daily content publishing. It complements other tools by adding a layer of external promotion to an agency’s content strategy.

DeepAI is an AI technology platform offering a suite of generative tools for content creation, including text, images, and video. According to their website, DeepAI provides a text-to-image generator, video generator, chatbot, and photo editor—all accessible through a simple interface. The platform allows users to generate images from text prompts, create short AI-generated videos, and experiment with AI writing through its chat feature. While DeepAI does not offer social media scheduling or publishing, it serves as a creative sandbox for generating visual and textual assets. UX design agencies can use it to quickly prototype social media visuals, generate concept art, or brainstorm content ideas. However, DeepAI lacks integration with social platforms, brand management features, or strategic research tools. It’s best used as a supplementary tool rather than a full social media marketing solution. The platform’s strength lies in its accessibility and experimentation capabilities, but it doesn’t provide the workflow automation or client management features needed by professional agencies. For teams needing raw creative generation without publishing workflows, DeepAI offers a flexible starting point.