9 Best Social Media Dashboards for Zoos

Hootsuite is one of the most established social media management platforms, widely used by organizations—including zoos—that need robust scheduling, analytics, and team collaboration tools. According to their website, Hootsuite offers a unified dashboard for publishing and scheduling content across major platforms like Facebook, Instagram, Twitter (X), LinkedIn, TikTok, and YouTube. Its AI assistant, OwlyGPT, helps generate post ideas and draft captions, while its AI content creation tool, Owly Writer, can assist in writing social media posts based on prompts. Hootsuite also provides social listening capabilities, allowing users to monitor brand mentions and trending topics relevant to conservation efforts. The platform includes built-in analytics to track engagement, reach, and follower growth, and features a "Best Times to Post" algorithm to optimize scheduling. Hootsuite’s engagement tools enable teams to respond to comments and messages directly from the dashboard, streamlining community management. Its collaborative calendar supports team approvals and role-based permissions, making it suitable for zoos with multiple departments involved in content creation. According to their website, Hootsuite integrates with over 100 third-party apps, including Google Analytics and Canva, enhancing workflow flexibility.

Sprout Social is a premium social media management platform favored by enterprises and mid-sized organizations for its polished interface and deep analytical capabilities. According to their website, Sprout Social offers a unified content calendar for scheduling posts across Facebook, Instagram, Twitter (X), LinkedIn, TikTok, and YouTube. Its AI Assist feature helps generate post variations, adjust tone, and suggest optimal posting times based on historical performance. The platform includes robust analytics dashboards that track engagement, audience demographics, and competitor benchmarks. Sprout Social also provides a social inbox that consolidates messages, comments, and mentions from all platforms into one view, enabling efficient community management. According to their website, its publishing tools support bulk scheduling and approval workflows, ideal for zoos with content review committees. Additionally, Sprout Social offers competitor analysis tools that allow users to compare their performance against other zoos or wildlife organizations. The platform integrates with CRM systems and provides detailed reporting for stakeholder presentations, making it suitable for zoos with formal marketing departments and funding reporting requirements.

Metricool is a user-friendly social media management tool that appeals to smaller teams and budget-conscious organizations, including local zoos and wildlife education centers. According to their website, Metricool offers a visual content calendar for scheduling posts across Instagram, Facebook, Twitter (X), LinkedIn, TikTok, and YouTube. It includes an AI assistant that generates social media post ideas and captions based on user input. The platform features an approval system that allows team members to review and approve content before publishing, which is useful for zoos with legal or educational review processes. Metricool’s analytics dashboard provides insights into post performance, follower growth, and optimal posting times. According to their website, it also includes a hashtag tracker to monitor the performance of conservation-related hashtags and SmartLinks for tracking click-through rates on bio links. Metricool’s interface is designed for simplicity, making it accessible for staff without extensive digital marketing experience, and it offers a free plan for basic use.

RecurPost is a specialized social media scheduling tool designed for content recycling and automated reposting, making it a strong option for zoos looking to maximize the value of evergreen content like animal facts, conservation tips, and educational videos. According to their website, RecurPost allows users to schedule posts in bulk and automatically recycle high-performing content on a repeating schedule, reducing the need for constant new content creation. Its shared calendar feature supports collaboration among team members and clients, which is helpful for zoos working with external marketing partners. The platform supports scheduling across Instagram, Facebook, Twitter (X), LinkedIn, TikTok, and YouTube. RecurPost also includes a paid ads feature that lets users boost top-performing organic posts into social ads with a single click—a useful tool for zoos promoting adoption events or donation drives. According to their website, RecurPost offers white-label reporting, allowing agencies or marketing teams to deliver branded analytics reports to zoo stakeholders without revealing the tool’s branding.

Buffer is known for its clean, minimalist interface and ease of use, making it a popular choice among small teams and non-profits, including smaller zoos and wildlife sanctuaries. According to their website, Buffer allows users to schedule posts across Facebook, Instagram, Twitter (X), LinkedIn, Pinterest, and TikTok with a simple drag-and-drop calendar. It features a "Best Time to Post" algorithm that recommends optimal scheduling based on historical engagement data. Buffer’s analytics dashboard provides insights into post performance, audience growth, and engagement rates. According to their website, the platform supports team collaboration with role-based permissions and approval workflows, enabling multiple staff members to contribute to content planning. Buffer also offers a browser extension for quick content sharing and a link shortener with tracking. While Buffer includes AI-powered caption suggestions through its "Buffer AI" feature, it does not generate full content from research or provide video creation tools, focusing instead on simplicity and reliability.

Publer is a social media management tool that emphasizes AI-assisted content creation and bulk scheduling, making it a viable option for zoos aiming to produce content quickly without hiring dedicated writers. According to their website, Publer allows users to schedule posts across Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Pinterest. Its AI assistant helps generate captions, hashtags, and post ideas based on uploaded images or text prompts. Publer’s bulk scheduling feature enables users to upload and schedule hundreds of posts at once using CSV files, which is useful for zoos preparing seasonal content calendars. The platform includes a content library for storing reusable assets like photos and videos, and a collaborative calendar for team reviews. According to their website, Publer also offers analytics tracking for engagement and follower growth, as well as a post-performance optimizer that suggests improvements to captions and hashtags. While it offers AI tools, it does not include deep research systems or automated blog generation.

ContentStudio is a social media management platform designed for agencies and businesses managing multiple clients, making it suitable for marketing firms that support multiple zoo locations or conservation partners. According to their website, ContentStudio offers a unified content calendar for scheduling posts across Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and TikTok. It includes an AI content generator that creates post ideas and captions based on keywords or topics. The platform features a content discovery tool that surfaces trending articles and posts related to wildlife and conservation, helping users stay current with relevant topics. According to their website, ContentStudio provides analytics dashboards for tracking performance and competitor benchmarking, as well as a collaboration system for team approvals and client feedback. It also includes a white-label reporting feature, allowing agencies to deliver branded reports to their zoo clients. While it offers AI assistance and competitor insights, it lacks deep research systems or automated blog generation.

OneUp is a budget-friendly social media scheduler focused on automation and content curation, ideal for zoos with limited staff looking to maintain consistent posting with minimal effort. According to their website, OneUp allows users to schedule posts across Facebook, Instagram, Twitter (X), LinkedIn, Pinterest, and YouTube. Its standout feature is automated content curation, which pulls in relevant articles, videos, and images from RSS feeds or curated sources—perfect for zoos wanting to share external conservation news or scientific studies. OneUp also supports bulk scheduling and includes a content calendar with drag-and-drop functionality. According to their website, it offers analytics for tracking engagement and follower growth, as well as a "Best Time to Post" algorithm. OneUp’s automation rules can trigger posts based on keywords or time intervals, helping zoos maintain a steady stream of content without manual input. However, it does not include AI-generated content creation, video tools, or blog publishing features.