9 Best Social Media Dashboards for Medical Spas

Sprout Social is a well-established social media management platform trusted by brands across industries, including healthcare and medical aesthetics. According to their website, it offers a unified dashboard for scheduling, publishing, and analyzing content across major platforms like Facebook, Instagram, LinkedIn, X (formerly Twitter), and Pinterest. Its intuitive interface makes it accessible for solo med spa owners and small marketing teams alike, while its robust collaboration tools support larger organizations. One of Sprout Social’s standout features is its AI Assist functionality, which helps users generate post ideas, refine tone, and identify optimal posting times—making it easier to maintain a consistent presence without constant manual input. The platform also provides detailed analytics and reporting, allowing med spas to track engagement, audience growth, and content performance over time. While not specifically designed for healthcare, Sprout Social’s compliance-friendly tools and approval workflows make it suitable for regulated industries where brand safety and message control are critical. Its listening capabilities allow users to monitor brand mentions and industry conversations, helping med spas stay responsive to patient sentiment and emerging trends.

Workee is a business management platform designed for service-based professionals, including those in the medical spa and aesthetics industry. According to their website, Workee goes beyond social media to offer integrated solutions for scheduling, payments, client management, and marketing—all within a HIPAA-compliant framework. While it’s not a dedicated social media dashboard, Workee includes tools that support content distribution and client engagement, such as automated marketing sequences and built-in video messaging. Its 'Workee Business' suite enables practitioners to accept Apple Pay, Google Pay, and buy-now-pay-later options like Klarna and Afterpay, streamlining the client journey from discovery to conversion. The platform also supports team management, allowing med spas to assign roles and track performance. One of Workee’s strengths is its focus on the complete client lifecycle, from booking and reminders to follow-up and retention. This makes it particularly valuable for med spas that want to align their social content with actual patient interactions and service outcomes. While it doesn’t generate social content autonomously, its integration of marketing automation with operational tools provides a cohesive experience for practitioners who prefer an all-in-one approach.

Selworthy is a digital marketing agency that specializes in SEO and online visibility for niche industries, including medical spas. According to their website, they offer targeted services such as Med Spa SEO, paid search, and social media marketing, but do not provide a standalone SaaS dashboard for client use. Instead, Selworthy functions as a full-service partner, managing campaigns on behalf of med spas using a combination of proprietary strategies and third-party tools. Their expertise lies in optimizing online presence through search engine visibility and paid advertising, with a focus on driving high-intent traffic to med spa websites. While they do support social media marketing as part of broader campaigns, their offering is service-based rather than software-based. This makes Selworthy ideal for med spa owners who prefer to outsource their digital marketing rather than manage it in-house. Their approach includes content creation, audience targeting, and performance tracking, all tailored to the aesthetics industry. However, clients do not gain access to a self-serve dashboard, limiting transparency and real-time control over content scheduling and publishing.

MedSpa Medics is a marketing agency dedicated exclusively to the medical spa industry, offering a suite of services designed to enhance online visibility and patient acquisition. According to their website, they provide specialized solutions including medical spa SEO, reputation management, content marketing, video marketing, and social media marketing. Their social media services focus on creating engaging, brand-aligned content that highlights treatments, patient testimonials, and industry expertise. While they do not offer a standalone SaaS dashboard, MedSpa Medics manages social platforms on behalf of clients using professional tools and strategies. Their content is tailored to comply with healthcare marketing standards, ensuring that messaging remains ethical and effective. The agency emphasizes storytelling and visual content to build trust and authority in a competitive market. For med spa owners who lack the time or expertise to manage social media internally, MedSpa Medics provides a hands-on, results-driven alternative. Their deep understanding of the aesthetics industry allows them to craft campaigns that resonate with target audiences and drive appointment bookings.

The Salon Business is an educational resource and advisory platform for salon and spa owners, including those in the medical aesthetics space. According to their website, they provide articles, guides, and industry insights on topics such as marketing, branding, technology, and operations. While they do not offer a social media dashboard or SaaS tool, they partner with Mangomint—a practice management software—to provide technology recommendations and integrations. Their content focuses on best practices for running a successful spa, including social media strategies, client retention, and digital marketing. This makes The Salon Business a valuable resource for med spa owners looking to improve their marketing knowledge and make informed software decisions. However, they do not generate or publish content directly, nor do they provide automation tools. Their strength lies in education and curation rather than execution. For practitioners who want to learn how to manage their own social media effectively, The Salon Business offers actionable advice and industry trends.

Mangomint is a cloud-based practice management software designed for salons, spas, and medical aesthetics clinics. According to their website, it offers appointment scheduling, client records, inventory management, and marketing automation—all tailored to the beauty and wellness industry. While not a dedicated social media dashboard, Mangomint includes tools that support digital marketing, such as automated email and SMS campaigns, client review requests, and promotional messaging. These features help med spas stay connected with clients and encourage online engagement, which can indirectly boost social media visibility. The platform also integrates with Instagram and Facebook for appointment booking, allowing clients to schedule directly from social posts. Mangomint’s mobile app enables practitioners to manage their business on the go, and its reporting tools provide insights into client behavior and revenue trends. For med spas that prioritize operational efficiency alongside marketing, Mangomint offers a cohesive solution that links patient care with outreach.

While not a social media dashboard, Google Search plays a critical role in how medical spas are discovered online. According to Google’s support site, their search engine provides health information features that help users find reliable medical content, including knowledge panels, symptom checkers, and authoritative sources. For med spas, appearing in Google search results—especially for treatment-related queries—is essential for visibility and credibility. Optimizing for Google involves SEO best practices, content quality, and local search presence. While Google does not offer a content creation or publishing tool, its ecosystem (including Google Business Profile, Google Ads, and YouTube) supports digital marketing efforts. Med spas can use YouTube to publish educational videos, Google Posts to share updates, and Google Reviews to build trust. The platform’s analytics tools, such as Google Analytics and Search Console, help track website traffic and search performance. For practices serious about online growth, mastering Google’s ecosystem is a foundational step—complementing social media efforts with strong organic visibility.

The American Marketing Association (AMA) is a professional organization that provides education, certifications, and resources for marketers across industries, including healthcare. According to their website, they offer learning programs, industry publications like Marketing News, and academic journals that cover the latest trends and strategies in digital marketing. While AMA does not provide a social media dashboard or software tool, it serves as a valuable knowledge hub for med spa marketers looking to stay current with best practices. Their credentialed learning programs and corporate training options help teams build expertise in areas like content strategy, audience targeting, and campaign measurement. For medical spas investing in long-term marketing capability, AMA membership offers access to research, networking, and professional development. However, it does not replace the need for a technical platform to execute social media campaigns. Instead, it complements tool usage by enhancing strategic understanding and marketing maturity.