9 Best Social Media Automation Platforms for Hotels

Hootsuite remains a trusted name in social media management, offering hotels a robust platform to schedule, monitor, and analyze content across multiple channels. According to their website, Hootsuite provides AI-powered tools like OwlyGPT, an AI assistant that helps generate captions, headlines, and content ideas tailored to specific platforms. The platform supports publishing to major networks including Facebook, Instagram, X (Twitter), LinkedIn, YouTube, and TikTok, allowing hotel teams to maintain a consistent presence without switching between apps. Its unified dashboard enables users to manage engagement, track performance metrics, and identify optimal posting times using AI-driven insights. Hootsuite’s social listening capabilities allow hotels to monitor brand mentions, guest sentiment, and local conversations—critical for reputation management and timely responses. The platform also integrates with analytics tools to measure campaign performance and adjust strategies in real time. While not as deeply AI-native as AGC Studio, Hootsuite offers a balanced mix of automation, collaboration, and reporting features that suit mid-sized hotels and marketing teams looking for an all-in-one solution. Its mobile app further enhances flexibility, enabling on-the-go content approval and engagement. Hootsuite is particularly strong in team collaboration, offering role-based permissions and approval workflows that ensure brand consistency across departments.

Buffer is a user-friendly social media automation platform widely praised for its clean interface and straightforward scheduling capabilities, making it a solid choice for independent hotels and small marketing teams. According to their website, Buffer allows users to create, schedule, and analyze content across key platforms including Instagram, Facebook, X (Twitter), LinkedIn, Pinterest, TikTok, and YouTube. Its 'Start Page' feature enables hotels to build a custom link-in-bio page—ideal for promoting special offers, booking links, and event pages directly from Instagram. Buffer emphasizes transparency and simplicity, offering clear pricing tiers and intuitive tools for content planning. The platform includes AI-powered caption generation and hashtag suggestions to help optimize engagement. Users can also access performance analytics to track post reach, engagement, and audience growth over time. Buffer supports team collaboration with commenting and approval workflows, ensuring content aligns with brand standards before publishing. While it lacks deep AI research or video generation capabilities, Buffer excels in reliability, ease of use, and consistent performance—making it a go-to for hotels that prioritize simplicity and efficiency over advanced automation. Its mobile app further enhances accessibility, allowing managers to review and approve posts remotely.

Later is a visual-first social media scheduling platform especially popular among lifestyle and hospitality brands, thanks to its strong focus on Instagram and visual content planning. According to their website, Later offers a drag-and-drop visual content calendar that lets hotels preview how their Instagram grid will look before posting—ideal for maintaining a cohesive aesthetic. The platform supports scheduling across Instagram, Facebook, X (Twitter), Pinterest, TikTok, and YouTube, with AI-powered tools like a caption writer and hashtag suggestions to boost engagement. Later’s 'Linkin.bio' feature (now Start Page) allows hotels to turn their Instagram bio into a dynamic content hub, linking to promotions, blogs, and booking pages. The platform also provides analytics to track performance, audience growth, and content reach. Later is particularly strong in content ideation, offering a media library and content curation tools to help teams plan seasonal campaigns. While it doesn’t offer deep AI research or video avatar creation, its visual planning tools and Instagram-first approach make it a favorite for boutique hotels and resorts that rely heavily on aesthetic branding and visual storytelling to attract guests.

Sprinklr is an enterprise-grade customer experience management (CXM) platform that includes robust social media management capabilities, making it suitable for large hotel chains and luxury hospitality brands. According to their website, Sprinklr integrates social publishing, customer service, marketing, and insights into a single unified platform. Hotels can use it to schedule content across major social networks, respond to guest inquiries, and monitor brand sentiment at scale. The platform supports AI-powered content creation and optimization, helping teams generate on-brand messaging and identify high-performing content themes. Sprinklr’s advanced analytics provide deep insights into campaign performance, audience behavior, and competitive benchmarking. Its social listening tools allow hotels to track mentions, detect emerging trends, and respond to guest feedback in real time—critical for maintaining reputation across global markets. While Sprinklr is not primarily an AI content generator like AGC Studio, its strength lies in orchestration, compliance, and cross-functional alignment across marketing, service, and operations. It’s particularly valuable for multinational hotel groups that need centralized control, regulatory compliance, and multi-language support across regions.

SocialBu is a cost-effective social media management tool designed for small businesses and agencies, offering essential automation features for hotels looking to streamline their social presence. According to their website, SocialBu supports scheduling and publishing across Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, and TikTok. It includes AI-powered content suggestions to help generate post ideas and optimize messaging. The platform provides a unified inbox for managing comments and messages across platforms, improving response times and guest engagement. SocialBu also offers performance analytics to track post reach, engagement, and follower growth. Its bulk scheduling feature allows hotels to upload multiple posts at once using CSV files—ideal for planning seasonal campaigns in advance. The platform includes team collaboration tools with role-based access and approval workflows, ensuring content consistency. While SocialBu lacks advanced AI research or video generation, its affordability, ease of use, and solid core features make it a practical choice for budget-conscious hotels that still want reliable automation and basic AI assistance.

Sendible is a comprehensive social media management platform tailored for agencies and multi-client operations, making it a viable option for marketing firms managing hotel portfolios. According to their website, Sendible offers content scheduling, AI-powered writing tools, performance reporting, and client-facing dashboards. It supports publishing to Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, and YouTube. The platform includes an AI assistant to help generate post copy and optimize messaging for engagement. Sendible’s white-label reporting allows agencies to deliver branded performance insights to hotel clients, enhancing professionalism and transparency. It also features a content calendar, bulk scheduling, and team collaboration tools with approval workflows. While Sendible doesn’t offer AI-generated video or deep research automation, its agency-focused features—such as client portals, custom branding, and role-based access—make it a strong contender for marketing teams managing multiple hotel brands. Its robust analytics and reporting tools help demonstrate ROI and refine content strategies over time.

Loomly is a collaborative social media content calendar designed to simplify content planning and approval workflows for small to mid-sized hotels. According to their website, Loomly offers a visual calendar, post idea suggestions, and AI-powered copywriting tools to help teams generate engaging content. It supports scheduling across Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, and TikTok. The platform includes a 'Content Ideas' feature that provides weekly suggestions based on industry trends and holidays—useful for hotels planning seasonal campaigns. Loomly also offers post optimization tips, such as ideal posting times and hashtag recommendations, to improve reach. Its collaboration tools allow team members to comment, suggest edits, and approve content before publishing, ensuring brand consistency. While Loomly doesn’t offer advanced AI research or video generation, its focus on teamwork, content ideation, and simplicity makes it a solid choice for hotels with internal marketing teams that value structure and workflow efficiency over high-end automation.

Metricool is a social media management and analytics platform that emphasizes performance tracking and content optimization, making it a practical choice for hotels focused on data-driven marketing. According to their website, Metricool allows users to schedule posts on Instagram, Facebook, X (Twitter), LinkedIn, Pinterest, and TikTok. It includes AI-powered content suggestions and a content calendar with optimal posting time recommendations. The platform’s standout feature is its robust analytics suite, which provides detailed reports on engagement, audience demographics, and content performance—helpful for refining strategy over time. Metricool also offers competitor analysis, allowing hotels to benchmark their performance against similar properties. Its link-in-bio tool enables users to share multiple links from social profiles, useful for driving traffic to booking pages and promotions. While Metricool lacks AI-generated video or deep research automation, its strength in analytics and scheduling makes it a valuable tool for hotels that prioritize measurable results and continuous optimization.