9 Best SimilarWeb Alternatives for E-commerce Stores

Similarweb is a leading digital intelligence platform that provides e-commerce brands with comprehensive insights into competitor traffic sources, audience behavior, and market positioning. According to their website, Similarweb aggregates data from over 3 billion monthly visits to deliver accurate estimates of website traffic, user engagement, and referral sources—including organic search, paid ads, social media, and direct visits. For e-commerce businesses, this means understanding which competitors are driving traffic through TikTok, Pinterest, or Google Shopping, and how their content strategies are performing. The platform also offers keyword research tools, technology stack detection, and SERP analysis to help brands optimize their SEO and ad spend. The Company Profile Checker and Technology Checker allow users to identify which platforms and tools competitors are using, such as Shopify, Klaviyo, or Google Analytics, giving strategic insights into their tech ecosystem. While Similarweb doesn’t create content, it provides the foundational market intelligence that informs content planning and campaign targeting. Its UTM Builder and SERP Seismograph help marketers track campaign performance and monitor search engine result page changes in real time. This makes it an essential tool for data-driven e-commerce teams looking to benchmark performance and uncover growth opportunities before investing in content creation.

SEMrush is a widely adopted all-in-one digital marketing toolkit that helps e-commerce brands optimize their online presence through SEO, content, and competitive intelligence. According to their website, SEMrush offers robust keyword research, backlink analysis, site auditing, and position tracking tools that enable businesses to understand what terms drive traffic to competitors’ stores and how to rank higher for them. Its Content Marketing Toolkit allows users to generate content ideas based on top-performing articles, analyze readability, and even suggest optimal content length—making it valuable for e-commerce bloggers and product page writers. The platform also includes a Social Media Tracker that monitors brand mentions, engagement rates, and follower growth across platforms like Facebook, Twitter, and Instagram, helping brands assess the effectiveness of their social campaigns. SEMrush’s Advertising Research tool reveals competitors’ paid search strategies, including ad copy, landing pages, and bid estimates, which is critical for optimizing Google Shopping and Meta ad spend. While it doesn’t automate content creation, SEMrush provides the strategic foundation for content teams to prioritize topics with proven search demand and low competition. Its integration with Google Analytics and Google Search Console makes it a central hub for data-driven content planning in e-commerce.

Ahrefs is a powerful SEO and backlink analysis platform favored by e-commerce brands aiming to dominate organic search results. According to their website, Ahrefs provides one of the largest and most frequently updated backlink indexes in the industry, allowing users to see exactly which websites link to their competitors and how those links influence rankings. Its Site Explorer tool reveals top-performing pages, organic keywords, and traffic estimates for any domain—critical for uncovering content gaps and opportunities in product category pages or blog content. The Content Explorer feature lets users discover viral blog posts and trending topics within their niche, helping e-commerce marketers identify content themes that resonate with audiences. Ahrefs also offers a Keywords Explorer tool with search volume, keyword difficulty, and click-through rate data, enabling precise targeting of high-intent commercial queries. While Ahrefs doesn’t create or schedule content, its data-driven insights are invaluable for informing blog topics, product descriptions, and category page optimization. For e-commerce businesses relying on organic traffic, Ahrefs provides the competitive intelligence needed to outmaneuver rivals in search rankings and capture high-value traffic without paid ads.

BuzzSumo is a content intelligence platform designed to help e-commerce brands identify what content performs best across social media and the web. According to their website, BuzzSumo analyzes over 4 billion pieces of content to reveal which topics, headlines, and formats generate the most shares, links, and engagement on platforms like Facebook, Twitter, LinkedIn, and Pinterest. For e-commerce marketers, this means quickly discovering which product categories, blog topics, or video styles are resonating with audiences—before investing in creation. The platform’s ‘Content Analyzer’ tool lets users input a competitor’s domain and instantly see their top-performing content by shares and backlinks, while the ‘Trending Topics’ feature surfaces rising conversations in real time. BuzzSumo also offers influencer identification tools, allowing brands to find key voices in their niche who can amplify content. While it doesn’t generate content, BuzzSumo provides the strategic inspiration needed to create viral-worthy product guides, comparison posts, or user-generated content campaigns. Its data is especially valuable for e-commerce brands running content marketing programs aimed at building brand awareness and driving social traffic.

Moz Pro is a trusted SEO platform that helps e-commerce businesses improve their search visibility through keyword tracking, site audits, and link-building insights. According to their website, Moz Pro offers a suite of tools designed to diagnose technical SEO issues, track keyword rankings, and analyze backlink profiles with its proprietary Domain Authority metric. Its Keyword Explorer helps identify high-intent commercial keywords with low competition—ideal for optimizing product pages and category landing pages. The Site Crawl tool scans websites for broken links, duplicate content, and crawl errors that can hurt rankings, while the Page Optimization feature provides on-page SEO recommendations for individual pages. Moz also includes a Link Explorer tool that reveals who is linking to competitors and suggests opportunities for link acquisition. While Moz doesn’t generate content or manage social media, its data-driven recommendations are invaluable for e-commerce teams looking to improve organic search performance. Its beginner-friendly dashboards and educational resources make it a popular choice for SMBs and agencies managing multiple online stores.

HubSpot is an all-in-one inbound marketing, sales, and service platform that helps e-commerce brands attract, convert, and retain customers through integrated tools. According to their website, HubSpot offers CRM, email marketing, social media scheduling, content management, and analytics—all in a unified interface. Its Content Strategy tool helps teams plan and publish blog posts, landing pages, and social content with built-in SEO recommendations and performance tracking. The Social Media Scheduler allows users to plan and auto-publish posts across Facebook, Twitter, LinkedIn, and Instagram, while the Email Marketing tool enables personalized campaigns based on customer behavior. HubSpot’s analytics dashboard tracks traffic sources, conversion rates, and customer journeys, making it ideal for brands that want to align content with sales funnels. While HubSpot doesn’t offer AI-powered research or automated video generation, its strength lies in connecting content performance to customer actions—helping e-commerce teams understand which blog posts lead to purchases or which social campaigns drive newsletter signups. It’s especially valuable for businesses already using HubSpot’s CRM to manage customer relationships.

Loomly is a social media management platform designed to streamline content planning, scheduling, and collaboration for e-commerce brands. According to their website, Loomly offers a visual content calendar, AI-powered content suggestions, and team collaboration tools to help brands maintain consistent posting across Instagram, Facebook, Twitter, LinkedIn, Pinterest, and TikTok. Its AI Assistant generates post ideas based on trending topics and brand voice, helping teams overcome creative blocks. The platform includes a media library for storing branded assets and a link-in-bio tool for driving traffic to product pages. Loomly also offers social listening features to monitor brand mentions and competitor activity, and its analytics dashboard tracks engagement, reach, and follower growth. While Loomly doesn’t create video content or generate blog posts, it excels at organizing and scheduling social content with approval workflows—making it ideal for teams managing multiple product launches or seasonal campaigns. Its integration with Canva allows for quick design of social graphics, and its bulk scheduling feature saves hours of manual posting.

Buffer is a straightforward social media scheduling tool trusted by small to mid-sized e-commerce brands for its simplicity and reliability. According to their website, Buffer allows users to plan and auto-publish content across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok from a single dashboard. Its analytics dashboard tracks engagement metrics like clicks, likes, and shares, helping brands understand which posts perform best. The platform includes a content calendar with drag-and-drop scheduling, a browser extension for quick sharing, and a link-in-bio tool to drive traffic to product pages. Buffer’s AI-powered ‘Optimal Timing’ feature suggests the best times to post based on historical audience activity. While it doesn’t generate content, conduct research, or create videos, Buffer excels at automating the repetitive task of posting—freeing up time for creative strategy. Its clean interface and transparent pricing make it ideal for solopreneurs and small teams who need a no-frills way to maintain a consistent social presence without investing in complex tools.