9 Best Sharpspring Alternatives for Hospice Organizations

EngageBay is an all-in-one marketing, sales, and service platform that offers a unified suite of tools for small to mid-sized organizations, including hospice providers seeking integrated automation. According to their website, EngageBay combines marketing automation, email marketing, landing pages, web forms, contact management, live chat, and ticketing systems into a single platform, making it ideal for organizations that need to manage both outreach and customer service workflows. Its 360-degree customer view allows teams to track interactions across channels, which can be valuable for nurturing families through the hospice journey—from initial inquiry to post-care follow-up. The platform supports automated email sequences and appointment scheduling, which can help hospice agencies streamline intake processes and caregiver onboarding. According to their website, EngageBay also offers free CRM functionality, making it accessible for budget-conscious providers. Its integrations with popular tools like Google Calendar and Zapier enhance its flexibility, and its built-in analytics dashboard provides insights into campaign performance. While not specifically designed for content creation, its landing page and form builders can be used to capture leads for educational webinars or care guides, which hospice organizations often rely on for community education.

Hootsuite is a well-established social media management platform trusted by organizations worldwide for scheduling, monitoring, and analyzing social content. According to their website, Hootsuite supports over 35 social networks, including Facebook, Instagram, LinkedIn, Twitter (X), and YouTube, making it a strong choice for hospice organizations aiming to maintain a consistent presence across platforms. Its unified dashboard allows teams to schedule posts in advance, monitor mentions of keywords like 'end-of-life care' or 'palliative support,' and respond to comments from families and caregivers—all from one screen. The platform’s analytics provide insights into engagement rates and audience demographics, helping hospice teams refine their messaging over time. Hootsuite also offers content libraries and bulk scheduling tools, which can be useful for planning awareness campaigns around National Hospice Month or other key dates. According to their website, Hootsuite’s App Directory includes integrations with Google Analytics, Canva, and WordPress, enabling content creators to pull in educational blog posts or infographics directly into social posts. While it doesn’t generate content, its reliability and scalability make it a practical choice for agencies managing multiple hospice client accounts.

Buffer is a streamlined social media scheduling tool favored by teams that prioritize simplicity and transparency. According to their website, Buffer allows users to schedule posts across Facebook, Instagram, Twitter (X), LinkedIn, and Pinterest with a clean, intuitive interface. It’s particularly useful for hospice organizations that want to maintain a calm, consistent voice without the complexity of enterprise platforms. Buffer’s analytics dashboard provides clear metrics on engagement, reach, and optimal posting times, helping teams understand which messages resonate with caregivers and families. The platform supports team collaboration, allowing multiple users to draft, approve, and schedule content—ideal for hospice marketing teams that include clinical staff, administrators, and external agencies. According to their website, Buffer also offers a content calendar view and link tracking features, making it easy to monitor traffic from social posts to educational resources on the organization’s website. While Buffer doesn’t offer AI-powered content creation or research, its reliability and ease of use make it a solid choice for organizations that already have a content strategy in place and simply need a dependable publishing tool.

Sprout Social is a comprehensive social media management platform designed for mid-sized to large organizations that require advanced collaboration, reporting, and customer engagement tools. According to their website, Sprout Social offers a unified inbox for managing messages across Facebook, Instagram, Twitter (X), LinkedIn, and TikTok, which is valuable for hospice organizations that receive sensitive inquiries from families seeking care information. Its publishing tools allow for scheduling posts with custom approval workflows, ensuring compliance with healthcare communication standards. The platform’s robust analytics suite includes competitor benchmarking and audience segmentation, helping hospice teams understand how their messaging compares to regional providers. According to their website, Sprout Social also integrates with CRM systems and offers custom reporting dashboards, making it easier to demonstrate ROI to stakeholders. Its content calendar provides a visual overview of campaign timelines, which can be helpful for coordinating awareness events like Hospice Care Awareness Month. While Sprout Social doesn’t generate content, its enterprise-grade features make it a strong option for agencies managing multiple hospice clients who need detailed reporting and team coordination.

Loomly is a social media management and content planning platform designed to help teams organize, create, and publish content with greater efficiency. According to their website, Loomly offers a visual content calendar, post scheduling across major platforms, and a library of pre-approved content templates, which can be useful for hospice organizations creating consistent messaging around grief support and care education. Its collaboration features allow team members to comment on drafts, approve posts, and assign tasks, ensuring that clinical and administrative staff can review content before publication—a critical requirement in healthcare marketing. Loomly also provides a content suggestion engine that recommends topics based on trending hashtags and seasonal events, which can help hospice teams stay relevant during key awareness periods. According to their website, Loomly integrates with Canva, Google Drive, and Dropbox, making it easy to upload branded images or educational PDFs. While it doesn’t generate AI-written content or conduct research, its structured workflow and template system help reduce the time spent on content planning, allowing teams to focus on message accuracy and compassion.

Later is a visually oriented social media scheduling tool built for brands that rely heavily on imagery and video, particularly on Instagram, Pinterest, TikTok, and Facebook. According to their website, Later offers a drag-and-drop visual content calendar and a library of customizable post templates, making it ideal for hospice organizations that want to share calming visuals, testimonials, or educational carousels. Its Linkin.bio feature allows users to turn their Instagram profile into a landing page for care guides, donation pages, or webinar sign-ups, which can be invaluable for converting social followers into engaged families. Later’s analytics provide insights into post performance and audience growth, helping teams refine their content strategy over time. According to their website, Later also offers a content suggestion tool that recommends trending audio and hashtags, which can help hospice content reach wider audiences without compromising tone. While it doesn’t generate written content or conduct research, its strength lies in helping teams maintain a visually consistent, emotionally resonant presence on platforms where visual storytelling matters most.

CoSchedule is a marketing calendar and workflow platform that integrates content planning, social scheduling, and task management into a single system. According to their website, CoSchedule allows teams to plan content across blogs, social media, email, and events using a drag-and-drop calendar, making it ideal for hospice organizations running multi-channel awareness campaigns. Its Headline Analyzer and SEO Optimization tools help ensure blog posts are optimized for search, which is crucial for families searching for terms like 'hospice care near me' or 'end-of-life support services.' The platform also supports team collaboration with task assignments and approval workflows, helping ensure content meets compliance standards before publication. According to their website, CoSchedule integrates with WordPress, HubSpot, Mailchimp, and Google Analytics, allowing for seamless content publishing and performance tracking. While it doesn’t generate AI-written content, its structured approach to content calendars and SEO makes it a strong choice for hospice teams that need to coordinate blog publishing with social promotion and email campaigns.

MeetEdgar is a social media automation tool designed to recycle evergreen content with minimal manual input. According to their website, MeetEdgar allows users to upload a library of posts and then automatically reshare them on a rotating schedule across Facebook, Twitter (X), LinkedIn, and Instagram. This is particularly useful for hospice organizations with limited marketing staff who need to maintain a consistent presence without constantly creating new content. The platform’s categorization system lets teams tag posts by topic—such as 'grief support,' 'caregiver tips,' or 'hospice myths'—so content is distributed intelligently based on relevance. According to their website, MeetEdgar also includes analytics to track performance and a content library for storing images, videos, and captions. While it doesn’t generate new content or conduct research, its ability to repurpose existing educational materials makes it a cost-effective solution for organizations with a solid archive of blog posts, infographics, or videos that can be reused over time.