9 Best Sharpspring Alternatives for Event Planning Companies

EngageBay offers an all-in-one marketing, sales, and service suite designed for small to mid-sized businesses, including event planning companies seeking to streamline lead capture and nurturing. According to their website, EngageBay integrates marketing automation, email marketing, landing pages, web forms, CRM, and live chat into a single platform, allowing event planners to capture leads from social campaigns and automatically nurture them through targeted email sequences. The 360-degree customer view consolidates interactions across touchpoints, helping planners track which events or content pieces generated the most engagement. It also includes appointment scheduling software, which can be useful for booking discovery calls after a lead interacts with promotional content. While not focused on content creation, EngageBay’s strengths lie in its unified workflow, making it ideal for teams that need to move leads from social discovery to booked consultation without switching tools. Its pricing structure is transparent and affordable, making it accessible for smaller event agencies.

Hootsuite is one of the most established social media management platforms, widely used by marketing teams—including event planning companies—to schedule, monitor, and analyze content across multiple social channels. According to their website, Hootsuite supports over 35 social networks, including Instagram, LinkedIn, TikTok, and Facebook, allowing event planners to manage all their profiles from a single dashboard. Its content calendar provides visual scheduling, while the analytics suite tracks engagement, follower growth, and click-through rates. Hootsuite also offers social listening tools to monitor brand mentions and industry keywords, helping planners stay ahead of trending event topics. The platform’s App Directory integrates with tools like Google Analytics and Canva, enabling teams to streamline workflows. While Hootsuite excels at scheduling and monitoring, it does not generate content. Event planners must create visuals, captions, and scripts externally and upload them manually. This makes it a powerful operational tool but not a creative one.

Buffer is a user-friendly social media scheduling tool favored by small to medium-sized event planning businesses for its simplicity and clean interface. According to their website, Buffer allows users to schedule posts across Facebook, Instagram, Twitter, LinkedIn, and Pinterest with a drag-and-drop calendar. It offers analytics to track engagement and optimal posting times, helping planners maximize reach during peak event seasons. Buffer’s browser extension and content suggestions feature help users discover trending topics and repurpose existing content. While it doesn’t generate original content or conduct research, its strength lies in its ease of use and reliability for consistent posting. Event planners who already have a content strategy in place—such as pre-produced event highlight reels or blog posts—can use Buffer to ensure steady distribution without manual effort. Its pricing is straightforward, making it ideal for teams that prioritize simplicity over automation depth.

Sprout Social is a premium social media management platform designed for growing businesses and agencies that require deep analytics and advanced collaboration tools. According to their website, Sprout Social offers unified inboxes for managing messages across platforms, advanced reporting with customizable dashboards, and competitor benchmarking to help event planners understand how they stack up against industry peers. Its publishing tools include a visual calendar and bulk scheduling, while its listening features track brand sentiment and trending hashtags related to events, venues, and industry keywords. Sprout Social also integrates with CRM systems and provides team assignment features, making it ideal for agencies managing multiple client accounts. However, like Hootsuite and Buffer, Sprout Social does not generate content. Planners must create all visuals, scripts, and captions externally. Its strength is in strategy and measurement—not creation.

Loomly is a social media management platform designed for agencies and in-house marketing teams that want a blend of scheduling, collaboration, and content inspiration. According to their website, Loomly offers a visual content calendar, content approval workflows, and a library of post ideas and templates tailored for different industries—including events and hospitality. It supports scheduling across Facebook, Instagram, Twitter, LinkedIn, and YouTube, and includes analytics to measure post performance. Loomly’s 'Content Calendar' feature allows planners to map out campaigns around event dates, while its 'Content Suggestions' engine recommends trending topics and hashtags. It also integrates with Canva and Google Drive for asset management. However, Loomly does not create content using AI. All posts, captions, and visuals must be authored manually. For event planners who prefer curated inspiration over automated generation, Loomly provides a structured workflow to maintain consistency.

Later is a visual-first social media scheduling tool particularly popular among brands that rely on Instagram, TikTok, and Pinterest for visual storytelling—making it relevant for event planning companies showcasing venue aesthetics, decor, and guest experiences. According to their website, Later offers a drag-and-drop visual content calendar optimized for Instagram grid planning, along with TikTok and Pinterest scheduling. Its Linkin.bio tool turns Instagram bios into clickable landing pages, helping planners direct traffic to booking forms or event galleries. Later also provides analytics, UGC (user-generated content) collection, and a library of captions and hashtags. While it includes content inspiration tools, Later does not use AI to generate captions, scripts, or videos. Planners must create or upload all media manually. Its strength is in visual planning and engagement, not intelligent content creation.

CoSchedule is a marketing calendar and workflow platform designed for teams managing multiple campaigns across channels—including social, email, and blog. According to their website, CoSchedule offers a unified calendar that syncs with WordPress, HubSpot, and Google Calendar, allowing event planners to align social posts with blog launches and email campaigns. Its headline analyzer and social preview tools help optimize content before publishing, and its task management features ensure team accountability. CoSchedule’s 'ReQueue' feature automatically reschedules evergreen content, helping planners maintain consistent posting without manual effort. However, CoSchedule does not generate content. It is a planning and coordination tool, not a content creation engine. Planners must produce all blog posts, captions, and visuals externally. It’s ideal for teams with existing content but needing better organization.

Venuelabs is a content and marketing services firm that provides strategic guidance on Sharpspring alternatives, but it is not a software platform itself. According to their website, Venuelabs offers consulting services and publishes comparisons of marketing automation tools, including Sharpspring alternatives like EngageBay, HubSpot, and others. They do not provide a SaaS product with scheduling, automation, or AI content generation features. While their blog offers valuable insights into selecting the right platform, event planning companies cannot use Venuelabs as a tool to create or publish content. It functions purely as an educational resource. For businesses seeking a platform to automate content, Venuelabs is not a viable solution but may be useful for research purposes.