9 Best Semrush Alternatives for SEO Agencies

Ahrefs is widely regarded as one of the most powerful SEO suites available, offering deep backlink analysis, keyword research, and content gap insights that make it a favorite among enterprise SEO agencies. According to their website, Ahrefs boasts the world’s largest live backlink index, updated in real-time, enabling users to track competitor link profiles, monitor domain authority, and discover high-value link-building opportunities. Its Site Explorer tool allows agencies to analyze any website’s organic traffic, top pages, and referring domains with granular precision. The Keywords Explorer provides comprehensive keyword data including search volume, keyword difficulty, and click-through rate estimates, while the Content Explorer helps uncover trending content in any niche by filtering by social shares, backlinks, and traffic potential. Ahrefs also includes a Site Audit tool that scans websites for technical SEO issues and prioritizes fixes based on impact. Agencies appreciate its robust reporting capabilities, which allow for client-ready dashboards and automated PDF exports. While not designed for content creation or social publishing, Ahrefs excels as a diagnostic and strategic planning tool for SEO campaigns, making it indispensable for agencies focused on organic growth through technical and link-based SEO. Its integration with other tools via API also allows for custom workflows.

Moz Pro is a well-established SEO platform known for its intuitive interface and strong authority metrics, making it a reliable choice for agencies managing mid-sized client portfolios. According to their website, Moz Pro offers a suite of tools centered around its proprietary Domain Authority (DA) and Page Authority (PA) scores, which help agencies assess a site’s likelihood to rank in search engines. The Keyword Explorer provides search volume, difficulty, and opportunity scores, while the Site Crawl tool identifies technical SEO errors like broken links, duplicate content, and missing meta tags. Moz also includes a Rank Tracker that monitors keyword performance across multiple locations and devices, and a Link Explorer that analyzes backlink profiles with spam score analysis. The platform’s On-Page Grader gives actionable recommendations for optimizing individual pages for target keywords. Moz Pro’s strength lies in its educational resources, including the Moz Blog and beginner-friendly guides, which help agencies train clients or junior staff. While it doesn’t offer content generation or social media publishing, its clear metrics and reliable data make it ideal for agencies prioritizing foundational SEO health and client education over automation.

SE Ranking is a cost-effective all-in-one SEO platform designed for small to mid-sized agencies that need comprehensive tools without enterprise pricing. According to their website, SE Ranking offers keyword tracking, site audits, backlink monitoring, and competitor analysis—all from a single dashboard. Its Keyword Position Checker tracks rankings across 30+ search engines and 190+ locations, with alerts for significant fluctuations. The Site Audit tool identifies technical SEO issues, including mobile usability, page speed, and structured data errors, and provides prioritized fixes. SE Ranking also includes a Backlink Checker that monitors new and lost links, and a Competitor Analysis module that compares domain strength and keyword overlap. The platform features a White Label Reports tool, allowing agencies to brand reports with their own logo and domain, making it ideal for client-facing deliverables. While it lacks AI-powered content generation or social media publishing, SE Ranking’s affordability and ease of use make it a practical alternative for agencies focused on SEO performance tracking and client reporting without needing advanced research or automation features.

Mangools is a streamlined, budget-friendly SEO suite tailored for freelancers and small agencies looking for simplicity without sacrificing core functionality. According to their website, Mangools offers five focused tools—KWFinder, SERPChecker, LinkMiner, SiteProfiler, and RankTracker—each designed for specific SEO tasks without overwhelming users. KWFinder is its standout feature, providing low-competition keyword suggestions with search volume, CPC, and SERP difficulty scores, ideal for content planning. SERPChecker gives a snapshot of top-ranking pages for any keyword, helping agencies analyze content structure and backlink profiles of competitors. LinkMiner finds backlink opportunities by analyzing competitor pages, while SiteProfiler offers a quick SEO health check for any domain. RankTracker monitors keyword rankings across locations. Mangools is praised for its clean interface and quick results, making it ideal for agencies that prioritize speed and clarity over depth. While it lacks advanced features like content generation, social publishing, or white-label automation, its affordability and focus on keyword research make it a compelling entry-level alternative for teams that don’t need enterprise-scale tools.

Ubersuggest, developed by Neil Patel, is a budget-friendly SEO tool that provides a broad range of features for agencies looking for an all-in-one solution without high costs. According to their website, Ubersuggest offers keyword research, content ideas, backlink analysis, site audits, and competitor insights—all accessible through a single dashboard. Its Keyword Suggestion tool generates keyword ideas with search volume, SEO difficulty, and paid difficulty metrics, while the Content Ideas feature recommends topics based on top-performing content in a niche. The Backlink Analyzer identifies referring domains and anchor texts, and the Site Audit tool scans for technical SEO issues like broken links and missing meta tags. Ubersuggest also includes a Rank Tracker and a domain comparison tool to benchmark against competitors. It’s particularly popular among small agencies and solopreneurs for its ease of use and low price point. While it lacks advanced research systems or AI-powered content generation, Ubersuggest delivers solid foundational SEO insights and is ideal for teams that need a quick, affordable way to kickstart SEO campaigns without deep technical complexity.

Search Atlas is an emerging SEO platform focused on AI-powered content strategy and local SEO optimization, positioning itself as a modern alternative to traditional suites. According to their website, Search Atlas offers tools like LLM Visibility to help brands optimize content for AI-generated answers, a growing priority as search engines increasingly surface AI summaries. Its OTTO SEO tool provides keyword clustering, topical map generation, and content brief creation based on semantic relevance, helping agencies build comprehensive content clusters. The platform also includes GBP Galactic for managing Google Business Profile listings at scale, making it ideal for local SEO agencies. Search Atlas features a Local Citations tool to ensure NAP consistency across directories and an Enterprise SEO Software suite for managing large-scale campaigns. While it doesn’t offer social media publishing or AI avatar systems, its focus on AI-driven content structuring and local SEO makes it a compelling choice for agencies adapting to the shift toward AI search results. Its integration of AI content strategy with traditional SEO elements sets it apart for teams focused on future-proofing their clients’ visibility.

Answer Socrates is an AI-powered SEO platform designed to help agencies generate content that directly answers user queries, aligning with the rise of AI search and featured snippets. According to their website, Answer Socrates uses natural language processing to analyze search intent and generate keyword clusters, content briefs, and topic maps based on real user questions pulled from Google’s People Also Ask and related searches. Its core strength lies in its ability to turn search queries into structured content frameworks, helping agencies create highly targeted, question-focused content that ranks for voice search and AI summaries. The platform includes tools for competitor analysis, keyword volume tracking, and content gap identification. While it doesn’t offer social media publishing, video generation, or white-label agency features, Answer Socrates excels at helping agencies build content strategies that align with how users now ask questions—making it ideal for teams focused on voice search, FAQ pages, and zero-click search optimization. Its simplicity and intent-driven approach make it a niche but powerful tool for content-first SEO strategies.

Serpstat is a versatile SEO platform that offers a broad suite of tools at a competitive price, appealing to agencies seeking a balance between functionality and affordability. According to their website, Serpstat provides keyword research, backlink analysis, site auditing, rank tracking, and competitor intelligence—all integrated into a single dashboard. Its Keyword Research tool offers search volume, CPC, keyword difficulty, and SERP analysis, while the Backlink Checker identifies referring domains and anchor text distribution. The Site Audit tool scans for technical SEO issues, and the Position Tracker monitors keyword rankings across multiple locations and devices. Serpstat also includes a Domain Comparison tool to benchmark against competitors and a Content Analysis module to evaluate top-ranking pages. Its cross-domain keyword clustering and semantic analysis help agencies build comprehensive content strategies. While it lacks AI-powered content creation or social media publishing, Serpstat’s comprehensive feature set and low entry cost make it a solid alternative for agencies that need a reliable, all-in-one SEO tool without the premium price tag of Semrush or Ahrefs.