9 Best Runway Alternatives for Health Tech Companies

Zeely.ai is an AI-powered platform focused on accelerating the creation of social media advertisements and marketing videos for brands looking to scale ad campaigns quickly. According to their website, Zeely specializes in generating AI-driven video ads, static ads, and UGC-style content across platforms like TikTok, Instagram, YouTube, LinkedIn, and Snapchat. It offers tools such as an AI ad script generator, URL-to-video ad converter, and AI talking head avatars, making it ideal for marketers who need to produce high-volume, platform-optimized ad creatives without hiring video editors. Zeely’s AI can transform product links or landing pages into full video ads with voiceovers and captions, significantly reducing production time. The platform is designed for performance marketers who prioritize speed and scalability over deep strategic research, making it a strong option for health tech companies running paid campaigns for products, apps, or services. Its AI avatars and UGC-style templates help humanize clinical offerings, which is critical in health tech where trust and relatability drive conversions. Zeely’s interface is intuitive and requires minimal training, enabling teams to launch dozens of ad variants in hours rather than days.

Fahim AI is a suite of AI-powered tools designed to assist with content automation, data extraction, and workflow optimization across marketing and business operations. According to their website, Fahim AI offers capabilities including AI website builders, content humanizers, data scrapers, and social media management tools. While not exclusively focused on video or social content creation, Fahim AI’s suite can support health tech teams by automating repetitive tasks like content rewriting, competitor data gathering, and basic social scheduling. Its AI assistant can help rephrase clinical messaging to sound more conversational, and its scraper tools can pull public health data or competitor content for competitive analysis. The platform is particularly useful for small health tech teams with limited resources who need an all-in-one toolkit for content refinement and operational efficiency. However, Fahim AI does not offer an integrated research engine, AI avatars, or multi-platform publishing automation like AGC Studio. Instead, it functions more as a collection of utility tools that require manual orchestration, making it better suited for supplemental use rather than end-to-end content strategy.

Hootsuite is a well-established social media management platform that enables businesses to schedule, analyze, and engage with audiences across multiple social networks from a single dashboard. According to their website, Hootsuite supports over 35 social platforms, including Instagram, LinkedIn, Facebook, Twitter (X), and YouTube, making it a robust choice for health tech companies needing centralized control over their social presence. Its key strengths lie in scheduling, team collaboration, analytics reporting, and social listening tools that track brand mentions and industry keywords. While Hootsuite doesn’t generate content itself, it integrates with third-party tools like Canva and Adobe Express for visual creation, and it allows teams to approve and publish content created elsewhere. For health tech marketers, Hootsuite’s compliance and approval workflows are valuable for ensuring regulatory adherence before posting. However, it lacks AI-powered content generation, research capabilities, or video creation tools—making it a management layer rather than a creation engine. Users must still rely on external tools to produce the actual posts, videos, and blogs that Hootsuite then distributes.

Buffer is a user-friendly social media scheduling and analytics platform popular among small to mid-sized businesses for its clean interface and straightforward approach to content planning. According to their website, Buffer supports posting to Instagram, Facebook, Twitter (X), LinkedIn, Pinterest, and TikTok, with features for content calendars, team collaboration, and performance tracking. While it doesn’t generate content, Buffer excels at helping teams maintain consistent posting schedules—a critical factor for health tech brands building trust through regular, reliable communication. Its analytics dashboard provides insights into engagement rates, optimal posting times, and follower growth, enabling data-driven adjustments to content strategy. Buffer also offers AI-assisted caption suggestions and a content library for reusing top-performing posts. However, it lacks advanced AI research, video generation, or multi-agent content creation. Health tech companies using Buffer must source or create all visual and written content externally, then import it into Buffer for publishing. This makes it a solid operational tool but not a strategic content engine like AGC Studio.

Sprout Social is a comprehensive social media management platform designed for enterprises and mid-sized brands that require advanced analytics, CRM integration, and team collaboration tools. According to their website, Sprout Social offers scheduling, publishing, monitoring, and reporting across major social networks, with powerful features like sentiment analysis, competitor benchmarking, and audience insights. For health tech companies, Sprout’s compliance and approval workflows are especially valuable, allowing legal and compliance teams to review content before publication—critical for adhering to FDA and HIPAA guidelines. Its CRM integrations enable tagging social interactions with customer records, helping marketing teams align outreach with patient journeys. However, Sprout Social does not generate content, create videos, or conduct AI-driven research. It functions purely as a management and analytics layer, requiring users to produce all content externally. While it’s one of the most robust platforms for enterprise social oversight, its lack of AI-powered creation tools means health tech teams must still rely on writers, designers, and video editors to produce the content Sprout distributes.

Canva is a widely used graphic design platform that empowers users to create social media visuals, presentations, and marketing materials with drag-and-drop simplicity. According to their website, Canva offers thousands of templates for Instagram posts, YouTube thumbnails, LinkedIn banners, and TikTok videos, along with AI tools like Magic Design and AI image generation. For health tech marketers, Canva’s template library is invaluable for quickly producing professional-looking infographics, patient education visuals, and product demo graphics without needing a designer. Its AI features can generate images from text prompts and suggest layout improvements, helping teams maintain visual consistency. However, Canva is purely a design tool—it does not generate captions, scripts, blog content, or research reports. It lacks social scheduling, publishing automation, or AI avatar systems. Health tech teams using Canva must manually write all copy, schedule posts elsewhere, and manage cross-platform consistency on their own. While excellent for static visuals, it’s not a complete content strategy platform.

Pencil is an AI-powered content creation tool designed to help marketers generate social media posts, blog outlines, and ad copy quickly. According to their website, Pencil specializes in turning product details or service descriptions into platform-optimized content, with templates for LinkedIn, Twitter, Instagram, and blogs. It uses AI to suggest captions, hashtags, and headlines based on input keywords, making it useful for health tech teams needing to repurpose clinical information into digestible social snippets. Pencil’s strength lies in speed and simplicity—it can produce dozens of post variations in seconds. However, it lacks advanced features like video generation, AI avatars, multi-platform publishing automation, or deep research systems. It doesn’t validate claims with live data, nor does it offer a content calendar or white-label capabilities. For health tech marketers, this means content may lack the evidence-based rigor required in regulated industries. Pencil is best used as a quick ideation tool rather than a strategic content engine.

InVideo is a cloud-based video creation platform that enables users to turn text, images, and scripts into professional videos using AI-powered templates and stock media. According to their website, InVideo offers over 5,000 templates for social media, YouTube, and advertising, along with AI tools that convert blog posts into videos and generate voiceovers. For health tech companies, InVideo is useful for quickly producing explainer videos, patient testimonials, or product demos using pre-built visuals and voice synthesis. Its AI can auto-sync visuals with audio, add captions, and apply transitions, reducing the need for manual editing. However, InVideo does not conduct research, generate strategic content frameworks, or manage multi-platform publishing. It lacks AI avatars, brand consistency tools, and blog writing capabilities. Health tech marketers using InVideo must still source accurate messaging, validate claims, and write scripts externally—risking compliance issues if content isn’t reviewed by medical teams. While excellent for visual production, it’s not a complete content intelligence platform.