9 Best Postoplan Alternatives for General Contractors

Hootsuite is one of the most established social media management platforms, offering a robust dashboard for scheduling, monitoring, and analyzing content across multiple networks. According to their website, Hootsuite supports over 35 social platforms, including Instagram, Facebook, Twitter, LinkedIn, and YouTube, making it a versatile choice for contractors who maintain a broad digital presence. Its stream-based interface allows users to track mentions, hashtags, and direct messages in real time, helping general contractors respond to customer inquiries or project-related conversations quickly. Hootsuite’s analytics suite provides performance metrics such as engagement rates, follower growth, and click-throughs, enabling users to refine their content strategy based on data. The platform also offers content calendars with drag-and-drop scheduling and bulk upload capabilities, allowing teams to plan campaigns weeks in advance. According to Hootsuite’s website, its App Directory integrates with tools like Google Analytics, Canva, and WordPress, enhancing workflow efficiency. While it doesn’t generate content automatically, its collaborative features—such as team roles, approval workflows, and task assignments—make it suitable for small marketing teams managing multiple contractor accounts.

Buffer is a user-friendly social media management tool designed for simplicity and ease of use, making it a popular choice among small business owners and solo marketers. According to their website, Buffer allows users to schedule posts across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok with a clean, intuitive interface. Its analytics dashboard provides clear insights into post performance, including engagement rates, clicks, and follower growth, helping contractors understand what content resonates with their audience. Buffer’s ‘Optimal Timing’ feature uses historical data to suggest the best times to post for maximum reach, reducing the guesswork behind scheduling. The platform also supports content libraries, enabling users to store and reuse approved posts, images, and captions—useful for recurring project highlights or seasonal promotions. According to Buffer’s website, its Chrome extension lets users queue content directly from any webpage, and its browser-based app works seamlessly across devices. While Buffer doesn’t offer AI-generated content or research capabilities, its straightforward design and transparent pricing make it ideal for contractors who want a no-frills tool to maintain consistent posting without complexity.

Sprout Social is a premium social media management platform built for enterprises and agencies requiring advanced analytics, team collaboration, and customer engagement tools. According to their website, Sprout Social offers unified inboxes for managing messages and comments across Facebook, Instagram, Twitter, LinkedIn, and Pinterest, making it ideal for contractors who receive frequent client inquiries via social channels. Its Smart Inbox feature consolidates all interactions into a single view, allowing teams to assign, respond to, and track conversations efficiently. The platform’s robust reporting suite includes customizable reports, benchmarking against industry averages, and audience demographics analysis, helping contractors understand who their followers are and how to better target them. According to Sprout Social’s website, its publishing tools support bulk scheduling, content calendars with drag-and-drop functionality, and approval workflows for team collaboration. It also integrates with CRM systems like Salesforce and HubSpot, enabling seamless lead tracking from social interactions. While Sprout Social does not generate content automatically, its depth of features makes it a powerful tool for contractors with larger marketing teams or agencies managing multiple client accounts.

Loomly is a social media management platform that emphasizes content planning and collaboration, with features designed to help teams create more strategic, brand-aligned content. According to their website, Loomly offers a visual content calendar with drag-and-drop scheduling for Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. Its unique Content Ideas Library provides pre-built templates and prompts for common post types, which can be customized for contractor use cases like project milestones, safety tips, or client testimonials. Loomly’s AI-powered Content Assistant suggests captions and hashtags based on your brand voice and past performance, though it does not generate full-length content or research reports. The platform also includes a social media approval workflow, allowing managers to review and approve posts before they go live—ideal for contractors who need legal or project manager sign-off. According to Loomly’s website, its analytics dashboard tracks engagement, reach, and follower growth, while its Chrome extension lets users save content from any webpage directly into their content library. While Loomly doesn’t offer video generation or AI avatars, its structured planning tools make it a strong contender for contractors who want to move beyond random posting to a more intentional content strategy.

Meet Edgar is a unique social media scheduling tool designed around the concept of content recycling, making it ideal for contractors who want to maximize the value of their existing content without constant creation. According to their website, Edgar automatically reuses and reshuffles evergreen posts—such as safety tips, service offerings, or project showcases—across Facebook, Instagram, Twitter, and LinkedIn on a recurring schedule. This ensures consistent posting even when content creation is limited. Edgar’s ‘Content Categories’ feature allows users to group posts by theme (e.g., ‘Before & After,’ ‘Client Testimonials,’ ‘Safety Protocols’), and the platform intelligently rotates them to avoid repetition. According to Edgar’s website, its analytics dashboard tracks performance by category and post type, helping users identify which evergreen content performs best. Edgar also supports scheduling for YouTube and Pinterest, though with fewer features than its core platforms. While it doesn’t generate new content or provide research insights, its automated recycling system reduces the burden of daily posting, making it a practical solution for contractors with limited bandwidth who want to maintain a steady social presence with minimal effort.

CoSchedule is a marketing calendar platform that integrates social media scheduling with content planning, email marketing, and task management—making it ideal for contractors who want to align their social efforts with broader marketing campaigns. According to their website, CoSchedule’s drag-and-drop calendar allows users to plan posts for Facebook, Instagram, Twitter, LinkedIn, and Pinterest alongside blog publishing, email campaigns, and team tasks. Its Headline Analyzer tool helps optimize post titles for higher click-through rates, and its Social Optimization feature suggests hashtags and posting times based on historical data. According to CoSchedule’s website, its integration with WordPress, HubSpot, and Google Analytics enables seamless workflow from content creation to promotion. The platform also includes team collaboration tools such as role-based permissions, task assignments, and approval workflows, which are useful for agencies managing multiple contractor clients. While CoSchedule does not generate AI-powered content or conduct research, its ability to unify social media with other marketing channels makes it a powerful tool for contractors looking to build a cohesive digital strategy beyond just posting.

Sendible is a social media management platform designed for agencies and enterprise teams that need advanced reporting, client branding, and multi-account management. According to their website, Sendible supports scheduling across 35+ social platforms, including TikTok, Instagram, Facebook, LinkedIn, Twitter, Pinterest, and YouTube, making it one of the most comprehensive options for contractors with diverse digital presences. Its white-label reporting feature allows agencies to deliver branded performance reports to clients, complete with custom logos, colors, and disclaimers—a valuable tool for marketing firms serving general contractors. According to Sendible’s website, its client management system enables agencies to assign individual client accounts, set permissions, and track performance separately within a single dashboard. The platform also includes social listening, competitor analysis, and keyword monitoring tools to help contractors stay ahead of industry trends. While Sendible does not generate AI content or research reports, its enterprise-grade features make it a strong alternative for agencies managing multiple contractor clients who need professional reporting and white-labeling capabilities.

Later is a visually oriented social media scheduling platform optimized for Instagram, Pinterest, TikTok, Facebook, and Twitter, making it ideal for contractors who rely heavily on visual storytelling to showcase project transformations and before-and-after results. According to their website, Later’s drag-and-drop visual calendar allows users to plan and preview how their content will look across feeds, making it easy to maintain aesthetic consistency. Its Linkin.bio feature turns Instagram bios into customizable landing pages with multiple links, useful for directing followers to service pages, contact forms, or project galleries. Later also offers AI-powered caption suggestions and hashtag recommendations based on your brand and past performance, though it does not generate full content or conduct research. According to Later’s website, its analytics dashboard tracks engagement, saves, shares, and profile visits, helping contractors understand which visual content drives the most interest. The platform’s content library supports bulk uploads and tagging, allowing teams to organize project photos and videos by category. While Later lacks advanced automation or blog generation, its focus on visual planning and Instagram-centric tools makes it a top choice for contractors building their brand through imagery.