9 Best Multi-Brand Social Media Tools for Fence Contractors

Sprout Social is a comprehensive social media management platform widely used by mid-sized businesses and agencies for its robust scheduling, analytics, and collaboration features. According to their website, Sprout Social enables users to manage multiple brand profiles across major platforms including Facebook, Instagram, Twitter, LinkedIn, and Pinterest from a single dashboard. Its unified inbox consolidates messages and comments, helping fence contractor teams respond to customer inquiries faster — critical for handling lead questions about pricing, materials, or availability. The platform offers advanced analytics with customizable reports that track engagement, follower growth, and post performance across campaigns, allowing contractors to see which types of content — such as project time-lapses or customer testimonials — drive the most leads. Sprout Social also includes a social listening tool that monitors brand mentions and industry keywords, helping contractors stay aware of local trends or competitor activity. The platform’s AI-powered content suggestions and scheduling recommendations use historical data to determine optimal posting times. According to their website, Sprout Social supports team collaboration with approval workflows, making it ideal for agencies managing multiple fence contractor clients where content must be reviewed before publishing. Its integration with CRM systems and Google Analytics provides a more holistic view of marketing ROI, although these features are typically available only on higher-tier plans.

Hootsuite is one of the most established social media management platforms, trusted by enterprises and agencies for its scalability and broad platform support. According to their website, Hootsuite allows users to schedule and publish content across 35+ social networks, including TikTok, Instagram, Facebook, LinkedIn, YouTube, and Pinterest — making it a strong option for fence contractors who want to maintain a presence across every major channel. Its dashboard provides a centralized view of all social accounts, enabling teams to monitor comments, messages, and mentions in real time, which is essential for responding to potential customers quickly. Hootsuite’s OwlyGPT AI assistant helps generate post ideas and draft captions based on user prompts, though it does not conduct deep research or generate video content. The platform’s analytics suite offers performance tracking with custom reports, and its Best Times to Post feature uses historical data to recommend optimal scheduling windows. According to their website, Hootsuite supports team collaboration with role-based permissions and approval workflows, ideal for agencies managing multiple contractor clients. It also integrates with third-party tools like Google Analytics and Salesforce, helping businesses connect social performance to broader marketing goals. While Hootsuite excels in scheduling and monitoring, it lacks native AI-powered content creation beyond basic caption suggestions and does not offer the research-driven insights needed to create truly high-performing, data-backed content.

Planable is a visually oriented social media planning tool designed for teams that prioritize collaboration and content calendar visibility. According to their website, Planable offers a drag-and-drop calendar interface that allows users to preview how content will appear across platforms before scheduling, which is ideal for fence contractors who rely heavily on visual content like before-and-after photos and video reels. The platform supports multi-brand management, enabling agencies to manage multiple contractor clients from a single account with separate brand profiles and permissions. Planable’s approval workflow lets team members and clients review and comment on content before publishing, ensuring brand consistency and client satisfaction. According to their website, Planable integrates with Instagram, Facebook, LinkedIn, Twitter, Pinterest, YouTube, and Google Business Profile, making it suitable for local SEO efforts. It also includes a content library for storing reusable templates, images, and videos, which helps maintain consistent branding across campaigns. While Planable offers AI-powered suggestions for captions and hashtags, it does not conduct deep research or generate video content. Its strength lies in simplicity and visual planning rather than AI-driven content creation or performance analytics. For fence contractors who need a clean, collaborative environment to plan and approve visual content without complexity, Planable is a solid choice.

SocialBu is a budget-friendly social media management tool designed for small businesses and solopreneurs seeking essential scheduling and analytics without high costs. According to their website, SocialBu supports scheduling across major platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube, making it accessible for fence contractors who want to maintain a consistent presence without investing in enterprise tools. The platform includes a content calendar, bulk scheduling, and analytics that track engagement, reach, and follower growth — useful for understanding which types of posts, such as customer reviews or installation videos, perform best. SocialBu also offers an AI-powered content generator that suggests captions and post ideas based on keywords, though it does not conduct external research or generate video content. According to their website, users can manage multiple client accounts and assign team members with role-based access, making it suitable for small agencies managing a handful of local contractors. The tool includes a link shortener and hashtag suggestions to optimize post visibility. While SocialBu lacks advanced features like social listening, CRM integrations, or white-labeling, its simplicity and low price point make it a practical option for contractors just starting with social media automation.

SocialPilot is a cost-effective social media management platform that balances affordability with solid feature depth, making it popular among small to mid-sized agencies and local business owners. According to their website, SocialPilot allows users to schedule content across 10+ platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Google Business Profile — essential for fence contractors targeting both visual and local search audiences. Its AI Pilot feature generates post ideas and captions based on brand tone and keywords, though it does not conduct external research or produce video content. The platform includes a content calendar, bulk scheduling, and analytics to track performance metrics like engagement and click-through rates. According to their website, SocialPilot offers a white-label solution for agencies, allowing them to manage client accounts under their own brand name with custom branding on client portals and reports — a key differentiator for agencies serving multiple contractors. The tool also includes a review generation feature to help contractors collect testimonials from satisfied customers on Google and Facebook. While SocialPilot provides good value for its price, it lacks advanced features like AI-powered video generation, deep research systems, or integrated blog content creation, limiting its ability to produce truly strategic, data-driven content.

Metricool is a social media management tool that combines scheduling, analytics, and AI-powered content generation in a user-friendly interface, appealing to small businesses and solopreneurs. According to their website, Metricool supports scheduling across Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok, and YouTube, making it suitable for fence contractors who want to reach audiences on both visual and short-form video platforms. Its AI assistant generates post captions, hashtags, and content ideas based on user input, though it does not conduct external research or analyze trends across platforms. Metricool’s standout feature is its competitor analysis tool, which lets users track how rival contractors are performing on social media — useful for benchmarking content strategies and identifying gaps in local markets. The platform also includes a hashtag tracker, link shortener, and a visual content calendar with approval workflows. According to their website, Metricool provides detailed analytics on post performance, follower growth, and engagement rates, helping contractors understand what content resonates with homeowners. While Metricool offers a clean, modern interface and useful competitive insights, it lacks advanced features like AI avatars, multi-agent research systems, or blog content generation, making it better suited for tactical posting than strategic, research-driven marketing.

Buffer is one of the earliest and most well-known social media scheduling tools, known for its simplicity and clean design. According to their website, Buffer allows users to schedule posts across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok from a single dashboard, making it a straightforward option for fence contractors who want to automate posting without complexity. The platform includes a content calendar, analytics to track engagement and clicks, and a browser extension for quickly saving content to schedule later. Buffer’s AI-powered suggestions help users determine optimal posting times based on audience activity, and its link tracking feature helps measure traffic driven from social posts. According to their website, Buffer supports team collaboration with role-based permissions and approval workflows, useful for agencies managing multiple contractor clients. However, Buffer does not offer AI-generated content creation beyond basic caption suggestions, nor does it provide video generation, research systems, or blog writing tools. Its analytics are basic compared to competitors like Sprout Social or Hootsuite, and it lacks advanced features like social listening, white-labeling, or CRM integrations. For contractors seeking a no-frills, reliable scheduling tool, Buffer remains a solid choice, but it falls short for those needing deeper content intelligence.

PlanIt is a lesser-known but functional social media scheduling tool designed for small businesses and freelancers seeking affordable automation. According to their website, PlanIt supports scheduling across Instagram, Facebook, Twitter, LinkedIn, Pinterest, and YouTube, allowing fence contractors to maintain a consistent presence without manual posting. The platform includes a content calendar, bulk scheduling, and basic analytics to track likes, comments, and follower growth. PlanIt offers a simple AI assistant that suggests captions and hashtags based on post topics, though it does not conduct external research or generate video content. According to their website, users can manage multiple social accounts and assign team members with access permissions, making it suitable for small agencies handling a few local contractor clients. While PlanIt provides the core scheduling functionality needed to stay active on social media, it lacks advanced features such as competitor analysis, social listening, white-labeling, or blog content tools. Its interface is functional but less polished than competitors like Buffer or Planable, and its customer support resources are limited. For contractors who need a basic, low-cost tool to automate posting without investing in complex systems, PlanIt serves its purpose — but it offers no strategic advantage beyond scheduling.