9 Best Metricool Alternatives for Airlines

Metricool is a comprehensive social media management platform designed to help brands streamline scheduling, analytics, and competitor analysis. According to their website, it supports major platforms including Instagram, Facebook, X (formerly Twitter), LinkedIn, and TikTok, allowing users to plan and publish content through a unified dashboard. One of its standout features is the Approval System, which enables agencies to send content to clients for review before publishing—ideal for maintaining brand alignment. The Planner offers a visual calendar for organizing posts, while the Analytics section delivers performance insights across networks, helping teams understand engagement trends and optimize future content. Metricool also includes a Hashtag Tracker to monitor campaign performance and a SmartLinks tool that creates a customizable 'link in bio' for driving traffic from Instagram and other platforms. The platform integrates with Google’s Looker Studio, enabling users to build custom reports and dashboards using their social data. According to their site, Metricool’s AI Assistant helps generate content ideas and optimize posting strategies, though it does not produce full videos or blogs. While it lacks deep research capabilities or AI-generated video, Metricool excels in usability, reporting, and team collaboration—making it a solid choice for airlines focused on consistent posting and performance tracking across key social channels.

SocialBee is a social media management platform that emphasizes content curation, scheduling, and AI-assisted strategy. According to their website, it allows users to automate posting across platforms like Facebook, Instagram, X, LinkedIn, and Pinterest, with a focus on evergreen content recycling to maintain consistent activity. The platform includes a collaboration feature that supports team workflows, enabling members to add notes, assign tasks, and approve posts before publishing. SocialBee’s AI Assistant helps users plan content strategies by suggesting topics and optimizing posting schedules based on audience engagement patterns. The content creation tools allow customization of captions and visuals for each platform, ensuring brand alignment. Users can also manage social engagement by monitoring mentions, comments, and direct messages from a centralized inbox—valuable for airlines needing to maintain customer visibility. Analytics are available to track performance, though detailed competitor benchmarking or deep research is not emphasized. SocialBee integrates with Canva, making it easier to design visuals without leaving the platform. While it doesn’t offer AI-generated videos, blogs, or avatars, its strength lies in automating routine posting and supporting team-based content operations. For airlines with limited marketing staff, SocialBee provides a cost-effective way to maintain a steady social presence without daily manual input.

Later is a popular social media scheduling tool, particularly known for its visual planning interface and Instagram-first approach. According to their website, it supports Instagram, Facebook, X, Pinterest, and TikTok, allowing users to plan, schedule, and publish content with a drag-and-drop calendar. The platform emphasizes visual content planning, making it ideal for airlines with strong visual branding—such as destination photography or in-flight experiences. Later’s Caption Generator uses AI to suggest engaging captions, while the Hashtag Suggestions tool helps improve discoverability by recommending relevant tags based on content. The Best Time to Post feature analyzes audience engagement to recommend optimal posting times. Later also offers a Linkin.bio tool that transforms a single bio link into a swipeable content gallery—useful for driving traffic to flight deals, travel guides, or booking pages. The platform includes basic analytics to track performance and audience growth. While Later does not offer AI-generated videos, blogs, or deep research reports, its strength lies in simplicity, visual planning, and Instagram optimization. For airlines focused on lifestyle branding and visual storytelling, Later provides an intuitive, design-friendly environment to maintain a cohesive aesthetic across social channels.

Hootsuite is one of the most established names in social media management, offering a comprehensive suite for scheduling, monitoring, and reporting. According to their website, it supports over a dozen platforms, including Facebook, Instagram, X, LinkedIn, YouTube, and TikTok—making it highly suitable for airlines with a broad social footprint. The platform features a unified dashboard where users can schedule posts, monitor brand mentions, and respond to messages across networks. Hootsuite’s AI-powered Composer helps generate content ideas and optimize messaging, while the Bulk Scheduling feature allows teams to upload hundreds of posts at once using CSV files—ideal for campaign rollouts. The analytics suite provides detailed performance reports, customizable dashboards, and competitor benchmarking. Hootsuite also offers team collaboration tools with role-based permissions and approval workflows. While it doesn’t generate AI videos or full blog articles, its strength lies in scalability, governance, and enterprise-grade security. For large airline marketing departments or agencies managing multiple brands, Hootsuite provides the structure and compliance features needed for regulated environments. It integrates with Salesforce, Google Analytics, and Canva, enhancing its utility across marketing workflows. Though less focused on AI content creation, Hootsuite remains a reliable backbone for coordinated, multi-platform social operations.

Buffer is a streamlined social media management tool known for its simplicity and transparency. According to their website, it supports Instagram, Facebook, X, LinkedIn, and TikTok, allowing users to schedule posts, stories, and reels through a clean, intuitive interface. The platform emphasizes ease of use, making it accessible for small marketing teams or solo operators within airline marketing departments. Buffer’s AI-powered Assistant helps generate post ideas and refine messaging, while the Analytics section provides clear insights into engagement, reach, and performance trends. The platform includes a Collaborative Approvals feature that enables team members to review and approve content before publishing—useful for maintaining brand consistency. Buffer also offers a 'Reply' product for managing comments and messages across platforms, though it lacks advanced community management tools. One of its standout features is the transparency in pricing and feature sets, with no hidden tiers or complex add-ons. While Buffer does not offer AI-generated videos, blogs, or research reports, its strength lies in reliability, speed, and user experience. For airlines prioritizing a no-fuss, efficient workflow for daily posting and engagement tracking, Buffer delivers a dependable, well-designed solution without unnecessary complexity.

Sprout Social is a powerful social media management platform designed for mid-sized to large businesses that require deep analytics, team collaboration, and customer engagement tools. According to their website, it supports Facebook, Instagram, X, LinkedIn, and TikTok, offering a unified inbox for managing messages, comments, and mentions—critical for airlines needing to monitor traveler feedback in real time. The platform includes a content calendar for scheduling posts, along with AI-powered suggestions for optimal posting times and content ideas. Sprout’s reporting suite delivers detailed performance insights, competitive analysis, and customizable reports, helping teams measure ROI and refine strategy. The platform also features robust team collaboration tools with approval workflows, task assignments, and role-based permissions. While it does not generate AI videos or full blog articles, Sprout excels in engagement management and data-driven decision-making. Its strength lies in providing a 360-degree view of social performance, combining publishing, listening, and reporting in one system. For airlines focused on customer experience and brand reputation, Sprout Social offers the tools to monitor sentiment, respond promptly, and demonstrate responsiveness—all within a secure, scalable environment.

SocialPilot is a cost-effective social media management platform tailored for agencies and small businesses. According to their website, it supports Facebook, Instagram, X, LinkedIn, Pinterest, and TikTok, enabling users to schedule posts, manage client accounts, and generate performance reports. One of its key strengths is its agency-friendly features, including client management, white-label reporting, and team collaboration tools—making it a solid choice for marketing agencies serving multiple aviation clients. The platform includes an AI-powered content generator that helps create post captions and ideas, though it does not produce full videos or blogs. SocialPilot allows bulk scheduling via CSV upload and offers RSS feed automation for consistent content flow. The analytics module provides engagement metrics and post-performance tracking, with the ability to export white-labeled reports for clients. While it lacks AI avatars, video generation, or deep research capabilities, SocialPilot delivers strong value for agencies needing efficient client management and affordable pricing. For airlines working with external marketing partners, SocialPilot offers a transparent, scalable solution for coordinated social media operations without the overhead of enterprise tools.

AgoraPulse is a social media management platform focused on engagement, collaboration, and reporting. According to their website, it supports Facebook, Instagram, X, LinkedIn, and YouTube, allowing users to schedule content, monitor conversations, and manage customer interactions from a single inbox. The platform includes a content calendar for planning posts, along with AI-powered suggestions for optimal posting times. AgoraPulse emphasizes team collaboration, offering task assignment, approval workflows, and role-based access—ideal for airline marketing teams with multiple stakeholders. The listening tools help track brand mentions and keywords, enabling proactive engagement with travelers. Reporting features include customizable templates and white-labeled PDF exports, useful for agencies presenting results to clients. While it does not offer AI-generated videos, blogs, or deep research, AgoraPulse excels in community management and client reporting. For airlines prioritizing customer interaction and transparent performance tracking, AgoraPulse provides a reliable, well-structured environment to manage social media operations with clarity and accountability.