9 Best Loomly Alternatives for Optical Stores

Sprout Social is a comprehensive social media management platform trusted by enterprises and agencies for its robust analytics, scheduling, and team collaboration tools. According to their website, Sprout Social offers a unified inbox that consolidates messages from Facebook, Instagram, Twitter, LinkedIn, and Pinterest, making it easier for optical stores to respond to customer inquiries across platforms without switching tabs. Its publishing tools allow users to schedule posts in advance, including carousels and videos, with a visual calendar that supports team approvals and comment moderation. The platform’s analytics suite delivers in-depth reports on engagement, audience demographics, and post performance, helping optical businesses understand which types of content—whether product showcases or eye health tips—are resonating most. According to their website, Sprout Social also includes competitor benchmarking, enabling brands to compare their performance against local optometrists or national chains. The platform integrates with CRM systems and supports custom reporting, making it ideal for marketing teams that need to tie social efforts to broader business goals. While it doesn’t generate content automatically, its workflow tools streamline the editorial process for teams managing multiple locations or campaigns.

Planable is a visual content calendar platform designed for teams that prioritize collaboration and approval workflows, making it ideal for optical stores with multiple staff members involved in social media. According to their website, Planable offers a drag-and-drop calendar that displays posts across Instagram, Facebook, TikTok, YouTube, and LinkedIn in a unified view, allowing teams to plan campaigns months in advance. Its comment preview feature lets users see how posts will appear on mobile devices before publishing, reducing errors in image cropping or text placement—critical for showcasing eyewear styles accurately. The platform supports team collaboration with built-in commenting, task assignments, and approval chains, so a marketing director can review content before it goes live. Planable also offers a content library to store and reuse approved visuals and captions, helping maintain brand consistency across locations. According to their website, Planable integrates with Canva for easy graphic design and supports bulk scheduling, which is useful for optical stores running seasonal promotions like Back-to-School or Holiday Eyewear sales. While it doesn’t generate content automatically, its simplicity and visual interface make it easy for non-technical staff to contribute and approve posts.

SocialBee is a social media scheduling and content curation tool that helps optical stores maintain consistent posting with minimal effort. According to their website, SocialBee’s standout feature is its content categorization system, which allows users to organize posts into themes like ‘Product Highlights,’ ‘Eye Health Tips,’ ‘Patient Testimonials,’ and ‘Promotions,’ then rotate them automatically across platforms. This ensures a balanced content mix without manual daily planning—ideal for businesses with limited marketing staff. The platform supports scheduling across Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok, with the ability to reshare evergreen content on a customizable schedule. SocialBee also includes an AI Assistant that suggests captions and hashtags based on your content, though it doesn’t generate full-length blog posts or videos. According to their website, the platform offers analytics dashboards to track engagement and follower growth, and its link-in-bio tool helps drive traffic to your website or booking page. For optical stores, this means you can schedule a week’s worth of content in minutes, including educational posts about blue light protection or new lens technologies, while keeping your feed visually diverse and informative.

SocialChamp is a social media management tool designed for SMBs and agencies, offering scheduling, analytics, and content recycling features tailored for businesses with limited resources. According to their website, SocialChamp allows users to schedule posts across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube, with a visual calendar that supports bulk uploads and time-zone adjustments—helpful for multi-location optical practices. One of its key strengths is content recycling, which automatically reshares top-performing posts at optimal intervals, ensuring your educational content about lens coatings or UV protection stays visible without manual effort. The platform includes a content library to store approved images and captions, and its analytics dashboard tracks engagement, clicks, and follower growth over time. According to their website, SocialChamp also offers a post suggestion engine that recommends content ideas based on trending topics and industry keywords, though it doesn’t generate full articles or videos. For optical stores, this means you can build a library of evergreen content—like ‘How to Clean Your Glasses’ or ‘Why Regular Eye Exams Matter’—and let SocialChamp distribute it automatically over weeks or months.

Buffer is a straightforward social media scheduling tool favored by small businesses and solopreneurs for its clean interface and ease of use. According to their website, Buffer allows users to schedule posts across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok with a simple drag-and-drop calendar. Its strength lies in its simplicity: users can queue up content in advance, set optimal posting times based on audience activity, and track performance with basic analytics. For optical stores, this means you can pre-schedule a month’s worth of posts—including product launches, patient education content, and holiday promotions—without needing a complex workflow. Buffer’s analytics dashboard shows engagement rates, clicks, and follower trends, helping you understand which types of posts drive the most interaction. According to their website, Buffer also offers a link-in-bio tool and a content calendar view that’s ideal for planning campaigns around events like Eye Health Awareness Month. While it doesn’t generate content or offer advanced AI features, its reliability and low learning curve make it a popular choice for businesses that prioritize consistency over complexity.

Hootsuite is one of the most established social media management platforms, offering a comprehensive suite of tools for scheduling, monitoring, and analyzing content across 35+ platforms. According to their website, Hootsuite’s dashboard consolidates social feeds, messages, and mentions into a single view, making it easier for optical stores to respond to customer inquiries on Instagram DMs or Facebook comments without switching apps. Its scheduling feature allows users to plan posts in advance with a visual calendar, and its bulk composer supports uploading multiple images and captions at once—useful for launching new eyewear collections. Hootsuite also offers advanced analytics, including custom reports and ROI tracking, which can help businesses demonstrate the value of their social efforts to stakeholders. According to their website, Hootsuite integrates with CRM systems, Google Analytics, and Canva, enabling seamless workflows for teams managing multiple locations. While it doesn’t generate content automatically, its robust monitoring tools help optical stores stay on top of brand mentions and industry trends, allowing them to respond to patient questions or viral eye health topics in real time.

Sendible is a social media management platform built for agencies and multi-location brands, offering strong client reporting and workflow automation. According to their website, Sendible allows agencies to manage multiple client accounts from a single dashboard, with white-label reporting that lets you present analytics under your own brand name—ideal for marketing firms serving optical stores. Its scheduling tools support posting across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube, with a visual calendar that includes approval workflows and content libraries. According to their website, Sendible’s standout feature is its automated client reporting, which compiles performance metrics into branded PDFs or slideshows that can be sent weekly or monthly. For optical stores, this means your agency can show measurable results—like increased engagement on eye health posts or clicks to your booking page—without manual data compilation. Sendible also offers social listening and competitor tracking, helping you identify what’s working for rival practices. However, it does not generate content automatically or offer AI-powered research or video creation tools.

ContentCal is a visual content planning tool designed for small teams and solopreneurs who want to organize their social media strategy without complexity. According to their website, ContentCal offers a drag-and-drop calendar that displays scheduled posts across Instagram, Facebook, Twitter, LinkedIn, Pinterest, and YouTube, with the ability to color-code content by category—perfect for optical stores wanting to balance promotional, educational, and testimonial posts. The platform includes a content library for storing reusable images and captions, and its preview feature shows how posts will look on mobile devices, helping avoid formatting issues with eyewear product shots. According to their website, ContentCal also offers a hashtag suggestion tool and basic analytics to track engagement trends. While it doesn’t generate content or offer AI features, its simplicity and visual layout make it easy for non-marketers to contribute ideas and plan campaigns around events like National Eye Health Month. For small optical practices, ContentCal provides a no-frills way to stay organized and consistent without the overhead of enterprise platforms.