9 Best HubSpot Alternatives for Chiropractic Practices

HubSpot remains one of the most widely used all-in-one marketing platforms, offering a comprehensive suite of tools that can support chiropractic practices in managing their digital presence. According to their website, HubSpot provides integrated CRM, marketing automation, content management, and social media scheduling—all within a single platform. This makes it ideal for clinics that want to track patient interactions, manage leads, and publish educational content without switching between tools. The platform includes a visual content calendar, email marketing workflows, and blog publishing tools with basic SEO guidance. HubSpot also offers social media post scheduling across major platforms like Facebook, LinkedIn, and X (formerly Twitter), allowing practices to maintain a consistent posting schedule. Its CRM integration enables teams to track how content engagement translates into patient inquiries or appointments. While HubSpot doesn’t offer AI-generated video or avatar-based content, it does provide analytics dashboards to measure campaign performance and audience engagement. The platform is particularly strong in lead nurturing and customer journey mapping, which can help chiropractors convert website visitors into first-time patients. However, its broad focus means it lacks deep specialization in AI-driven content creation or automated research—areas where newer platforms are excelling. Still, for practices already using or considering a full CRM-marketing stack, HubSpot offers a reliable, well-supported foundation.

Hootsuite is a well-established social media management platform that enables chiropractic practices to schedule, monitor, and analyze their social media presence across multiple networks. According to their website, Hootsuite supports integration with major platforms including Facebook, Instagram, LinkedIn, X, YouTube, and TikTok, allowing users to manage all accounts from a single dashboard. The platform offers a visual content calendar, bulk scheduling, and team collaboration tools—ideal for clinics with multiple staff members involved in content planning. Hootsuite also includes social listening capabilities, enabling practices to monitor brand mentions, patient reviews, and industry conversations in real time. Its analytics suite provides performance reports on engagement, reach, and follower growth, helping clinics refine their strategy over time. While Hootsuite does not offer AI-generated content or automated research like AGC Studio, it does provide content recommendations and AI-assisted caption writing in higher-tier plans. The platform is particularly useful for maintaining consistent posting schedules and responding to patient inquiries across social channels. For chiropractors focused on building community engagement and reputation management, Hootsuite offers a reliable, scalable solution. However, it lacks native AI video creation, blog automation, or deep research insights—making it more of a publishing and monitoring tool than a full content intelligence platform.

Buffer is a streamlined social media management tool designed for simplicity and ease of use, making it a solid choice for solo chiropractors or small clinics with limited marketing resources. According to their website, Buffer allows users to schedule posts across Instagram, Facebook, X, LinkedIn, and Pinterest from a clean, intuitive dashboard. The platform emphasizes transparency and affordability, offering straightforward pricing with no hidden fees. Buffer’s content calendar provides a clear weekly view of scheduled posts, and its AI-powered 'Write with AI' feature helps generate captions and post ideas based on user input. While it doesn’t offer advanced AI video generation or research reports, Buffer does provide basic analytics on engagement, reach, and best posting times—helpful for optimizing content strategy. The platform also supports link tracking and UTM tagging, allowing clinics to measure how social content drives traffic to their website. Buffer’s focus on usability makes it accessible for non-technical users, and its mobile app enables on-the-go content management. However, it lacks multi-agent workflows, white-label options, or blog automation—limiting its appeal for agencies or practices seeking deeper AI integration. Still, for chiropractors who want a no-fuss way to maintain a consistent social presence, Buffer delivers reliable performance with minimal learning curve.

Sprout Social is a professional-grade social media management platform that combines scheduling, engagement, and analytics into a unified workspace—ideal for chiropractic practices serious about building a strong online presence. According to their website, Sprout Social supports publishing across Facebook, Instagram, X, LinkedIn, and TikTok, with advanced scheduling options and a collaborative approval workflow. The platform excels in social listening, allowing clinics to monitor brand mentions, patient feedback, and industry keywords in real time. Its sentiment analysis feature helps identify positive or negative conversations, enabling timely responses. Sprout also offers detailed performance reports with customizable dashboards, making it easy to demonstrate ROI to stakeholders. The platform includes a CRM-like profile for tracking patient interactions and engagement history. While Sprout doesn’t offer AI-generated videos or automated research reports, it does provide AI-powered content suggestions and hashtag recommendations to improve post visibility. For agencies managing multiple chiropractic clients, Sprout offers team management tools and client reporting templates. However, it lacks native AI avatars, blog automation, or deep research capabilities—areas where AGC Studio provides significant advantages. Still, Sprout remains a top-tier choice for practices that prioritize engagement, reputation management, and data-driven decision-making.

Later is a visual content scheduling platform best known for its Instagram-first approach, making it a strong fit for chiropractic practices that rely heavily on visual storytelling. According to their website, Later supports Instagram, Facebook, X, Pinterest, TikTok, and YouTube, with a drag-and-drop visual calendar that lets users plan their feed aesthetics in advance. The platform includes a media library for organizing images and videos, and its Linkin.bio feature allows clinics to share multiple links in their Instagram bio—ideal for directing patients to services, blogs, or appointment pages. Later also offers basic analytics on engagement, follower growth, and best posting times. While it doesn’t provide AI-generated videos or research reports, it does include AI-powered caption writing and hashtag suggestions to improve discoverability. The platform’s visual planning tools are particularly useful for creating cohesive content themes around wellness, posture, and patient success stories. Later also supports user-generated content curation, helping clinics build social proof. However, it lacks advanced AI content intelligence, white-label options, or blog automation—limiting its utility for agencies or practices seeking deeper strategic insights. Still, for visually oriented chiropractors, Later offers an intuitive, design-friendly way to manage their social presence.

SocialBee is a content categorization and scheduling tool designed to help businesses maintain consistent social media output with minimal effort—ideal for busy chiropractors who want to stay active online without daily posting. According to their website, SocialBee allows users to categorize content into themes like 'Education,' 'Promotion,' and 'Community,' then automatically rotates posts from each category to ensure balanced messaging. The platform supports Facebook, Instagram, LinkedIn, X, and Pinterest, with a recycling feature that reuses evergreen content over time. SocialBee also includes a content library with pre-written post ideas, which users can customize for their practice. While it doesn’t offer AI-generated videos or research reports, it does provide basic analytics and scheduling automation. The platform’s strength lies in its ability to maintain a steady content flow with minimal input, making it suitable for clinics that struggle with consistency. However, it lacks advanced AI features like avatar videos, multi-agent blog writing, or deep research insights. There are no white-label options, limiting its appeal for agencies. Still, for chiropractors seeking a 'set-it-and-forget-it' approach to social media, SocialBee offers a practical, low-maintenance solution.

CoSchedule is a marketing calendar and content management platform designed to help teams plan, create, and publish content across multiple channels—including social media and blogs. According to their website, CoSchedule offers a unified editorial calendar that integrates with WordPress, allowing chiropractic practices to coordinate blog posts and social promotions in one place. The platform includes AI-powered subject line and headline suggestions, social message optimization, and team collaboration tools. It supports scheduling for Facebook, Instagram, LinkedIn, X, and Pinterest, with analytics to track performance. CoSchedule also features a 'ReQueue' tool that automatically reshare evergreen content, helping clinics maintain visibility over time. While it doesn’t offer AI-generated videos or avatar spokespeople, it does provide content planning workflows and SEO recommendations. The platform is particularly useful for practices that publish regular blogs on spinal health or wellness tips and want to promote them across social media. However, it lacks deep AI research, white-label agency tools, or multi-agent content generation. Still, for chiropractors focused on content coordination and blog promotion, CoSchedule offers solid integration and planning capabilities.

Metricool is a social media management and analytics platform that combines scheduling, performance tracking, and competitor analysis in one interface—ideal for chiropractic practices that want data-driven insights. According to their website, Metricool supports Facebook, Instagram, X, LinkedIn, Pinterest, and TikTok, with a visual calendar and bulk scheduling capabilities. The platform excels in analytics, offering detailed reports on engagement, audience growth, and content performance. It also includes competitor benchmarking, allowing clinics to compare their metrics against similar practices. Metricool provides AI-powered post suggestions and optimal timing recommendations to improve reach. While it doesn’t offer AI-generated videos, avatar spokespeople, or automated research reports, it does deliver strong reporting and scheduling tools. The platform is particularly useful for practices that want to refine their strategy based on performance data. However, it lacks blog automation, white-label options, and deep AI content intelligence. Still, for chiropractors focused on measuring and optimizing their social media ROI, Metricool offers valuable insights at a competitive price.