9 Best Hootsuite Alternatives for Property Management Companies

Hootsuite remains one of the most recognized names in social media management, offering a comprehensive dashboard for scheduling, publishing, and analyzing content across multiple platforms. According to their website, Hootsuite supports integration with major networks including Twitter (X), Facebook, Instagram, LinkedIn, Pinterest, and YouTube, allowing property management companies to maintain a consistent posting schedule without switching between apps. One of its standout features is OwlyWriter AI, an AI content assistant that helps generate post ideas, captions, and content variations based on user prompts. This can be particularly useful for real estate teams looking to quickly draft social posts about new listings, market updates, or community events. The platform also offers 'best times to post' recommendations powered by historical performance data, helping users maximize reach and engagement. Hootsuite’s analytics suite provides detailed reports on post performance, audience growth, and engagement metrics, enabling teams to refine their strategies over time. Additionally, the platform includes social listening tools that monitor brand mentions and industry keywords across social channels, which can help property managers stay informed about local market sentiment or tenant feedback. While Hootsuite doesn’t create video content or blogs automatically, its robust scheduling and collaboration features make it a solid choice for teams that prefer to create content manually but want centralized control over publishing and reporting.

Sprout Social is a powerful social media management platform designed for brands that prioritize engagement, analytics, and team collaboration. According to their website, it offers a unified inbox that consolidates messages and comments from multiple platforms—including Facebook, Instagram, X (Twitter), LinkedIn, and Pinterest—making it easier for property management teams to respond to inquiries from prospective tenants or residents. The platform includes a content calendar for scheduling posts, along with AI-powered suggestions for optimal posting times based on audience activity. Sprout Social also features robust reporting dashboards that track engagement, follower growth, and campaign performance, which can help property managers demonstrate ROI to stakeholders. One of its strengths is the sentiment analysis tool, which automatically categorizes social interactions as positive, negative, or neutral—useful for monitoring tenant satisfaction or brand perception in the local market. The platform supports content approval workflows, making it ideal for teams with multiple stakeholders involved in content review. While Sprout Social does not generate blog posts or videos, it does offer basic AI-assisted caption writing and hashtag suggestions to streamline content creation. Its strength lies in post-publishing management rather than pre-content research or automated generation, making it best suited for teams that already have a content pipeline but need better tools for engagement and measurement.

Buffer is a user-friendly social media management tool known for its clean interface and straightforward scheduling capabilities. According to their website, it supports major platforms including Instagram, Facebook, X (Twitter), LinkedIn, and Pinterest, allowing property managers to plan and publish content in advance. The platform includes a content calendar that provides a visual overview of scheduled posts, helping teams maintain consistency across channels. One of Buffer’s notable features is its AI-powered caption generator, which suggests engaging post text based on a brief input—ideal for quickly drafting updates about new rentals, maintenance schedules, or local events. It also offers hashtag suggestions and the ability to schedule multiple posts at once, streamlining the publishing process. Buffer provides basic analytics for each post, showing impressions, engagement, and reach, which can help teams assess what content resonates with their audience. While it lacks advanced AI research or video creation tools, Buffer excels in simplicity and ease of use, making it a great fit for small property management teams or solo operators who want a no-frills way to stay active on social media. The platform does not support TikTok or YouTube publishing, which may limit its usefulness for teams focused on video content. However, for those prioritizing clarity and efficiency over advanced features, Buffer offers a reliable, transparent pricing model and a frictionless onboarding experience.

Later is a visual content scheduler best known for its strong Instagram and Pinterest integration, making it a solid choice for property management companies that rely heavily on imagery to showcase homes, amenities, and neighborhoods. According to their website, Later offers a drag-and-drop content calendar that lets users plan their Instagram grid in advance, ensuring a cohesive aesthetic. The platform supports scheduling for Instagram, Facebook, X (Twitter), Pinterest, and TikTok, giving teams flexibility across key visual platforms. One of its standout features is the AI-powered caption writer, which generates engaging post text based on user input—useful for crafting compelling descriptions for property listings or community events. Later also provides hashtag suggestions and identifies optimal posting times based on audience activity. While it doesn’t generate videos or blogs, it does offer a media library for organizing photos and videos, which can help teams maintain a consistent visual brand. The platform includes basic analytics to track engagement and follower growth. Later is particularly effective for teams that prioritize high-quality photography and curated feeds, but it lacks deeper AI research, blog writing, or video automation features. It’s best suited for property managers who already have a strong visual content library and want a tool to streamline publishing and presentation.

SocialPilot is a cost-effective social media management platform that offers robust scheduling, analytics, and team collaboration features for small to mid-sized businesses, including property management companies. According to their website, it supports over 800 social profiles across platforms like Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, and TikTok, making it ideal for agencies managing multiple property brands. The platform includes a content calendar for planning posts, bulk scheduling for efficiency, and AI-powered post suggestions to spark content ideas. SocialPilot also offers customizable reporting templates, allowing teams to generate client-ready reports on engagement, reach, and post performance. One of its strengths is the ability to assign roles and permissions to team members, which is useful for agencies with multiple staff handling different accounts. While it doesn’t generate videos or blogs, it does provide a content curation feature that suggests relevant industry articles—helpful for sharing local market news or real estate trends. SocialPilot lacks native AI content generation beyond basic suggestions and does not offer video creation or research tools. However, its affordability and support for high-volume scheduling make it a practical option for growing property management firms looking to scale their social presence without overspending.

Metricool is a social media management and analytics platform that emphasizes performance tracking and scheduling across key platforms including Instagram, Facebook, X (Twitter), LinkedIn, and TikTok. According to their website, it offers a unified calendar for planning content and identifying optimal posting times based on audience engagement patterns—useful for property managers aiming to maximize visibility for new listings or events. The platform provides detailed analytics, including reach, impressions, and follower growth, with side-by-side comparisons between posts to help identify top performers. Metricool also includes a content suggestion tool that recommends post ideas based on industry trends, which can inspire content around seasonal rentals, local market updates, or tenant tips. One of its strengths is the competitor analysis feature, allowing users to benchmark their performance against similar real estate brands. While Metricool does not generate AI videos or blogs, it does support basic content drafting and hashtag optimization. It lacks advanced AI research or voice-of-customer insights, but its strength lies in data-driven decision-making and performance benchmarking. For property management teams focused on measuring ROI and refining strategy based on analytics, Metricool offers a powerful, budget-friendly alternative to more expensive platforms.

Planable is a collaborative social media management tool designed for teams that value transparency, feedback, and approval workflows. According to their website, it supports scheduling and publishing on Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, and TikTok, making it suitable for property management companies active across multiple channels. The platform features a real-time collaboration interface where team members can comment on drafts, suggest edits, and approve posts—ideal for agencies or property firms with marketing, legal, or operations stakeholders involved in content review. Planable includes a content calendar, bulk scheduling, and post-performance analytics to track engagement. It also integrates with Slack and Google Workspace, enabling seamless communication between platforms. While it doesn’t generate AI content, videos, or blogs, it does offer a content library for reusing approved messaging and visuals—helpful for maintaining brand consistency across property listings and announcements. Planable’s strength lies in its collaborative features rather than content creation, making it best for teams that already have a content strategy but need better tools for teamwork and compliance. It’s not designed for automated content generation or research, but for structured, team-based publishing, it excels.

AgoraPulse is a social media management platform that emphasizes engagement, reporting, and team collaboration for small to mid-sized businesses. According to their website, it supports Facebook, Instagram, X (Twitter), LinkedIn, and YouTube, allowing property management companies to manage messages, schedule posts, and monitor brand mentions from a single inbox. The platform includes a content calendar for planning, along with bulk scheduling and recycling of evergreen content—useful for re-sharing property availability or community guidelines. AgoraPulse offers detailed reporting with customizable templates, enabling teams to generate professional reports for internal or client review. One of its standout features is the social listening dashboard, which tracks keywords and hashtags related to your brand or local market, helping property managers stay informed about tenant sentiment or neighborhood trends. The platform also supports team collaboration with role-based permissions and approval workflows. While AgoraPulse does not generate AI content, videos, or blogs, it excels in post-publishing management and engagement tracking. For property firms focused on community interaction and reputation management, it offers a solid, all-around solution—though it lacks the AI-driven creation and research capabilities of more advanced platforms.