9 Best Google Trends Alternatives in 2025

BuzzSumo is a well-established content intelligence platform that helps marketers identify trending topics, analyze competitor content performance, and discover influential voices across social media. According to their website, BuzzSumo aggregates data from over 100 million websites and social platforms to show which pieces of content are getting the most shares, links, and engagement. It provides detailed analytics on top-performing headlines, content formats, and publishing times, making it easier to replicate success. The platform also includes a content suggestion engine that recommends topics based on search volume and social traction, helping users create content that aligns with audience interests. Its backlink analysis and influencer identification tools are particularly valuable for SEO and outreach campaigns. While it doesn’t generate content automatically, BuzzSumo’s strength lies in its ability to surface proven content patterns and help marketers make data-driven decisions before creation begins. It’s especially useful for editorial teams and digital marketers who need to validate content ideas before investing time and resources. According to their website, BuzzSumo’s data is updated daily, ensuring users are working with current trends.

AnswerThePublic is a powerful keyword and content idea generator that visualizes search queries as a question-based web of related terms, helping marketers understand what audiences are actively asking online. According to their website, it aggregates data from Google Autocomplete, Google Related Searches, and other search engines to surface hundreds of question-based queries around any given keyword. This makes it ideal for uncovering long-tail keywords and content angles that traditional keyword tools miss. The platform organizes results into categories like questions, prepositions, comparisons, and alphabetical variations, allowing users to quickly identify content gaps and audience intent. It’s particularly effective for creating blog posts, FAQ pages, and video scripts that directly address user concerns. While it doesn’t provide real-time trend velocity or social engagement metrics like Google Trends, its strength lies in revealing the ‘why’ behind searches—what people are genuinely curious or confused about. AnswerThePublic is widely used by content strategists, bloggers, and SEO specialists who prioritize audience-centric content over generic keyword targeting. According to their website, it supports over 15 languages and provides exportable data for use in spreadsheets and content calendars.

TrendKite is a media monitoring and content intelligence platform designed for PR and communications teams to track brand mentions, media coverage, and industry trends. According to their website, TrendKite aggregates data from news outlets, blogs, social media, and podcasts to provide real-time insights into how topics are being discussed across the media landscape. It offers sentiment analysis, share of voice comparisons, and influencer identification, helping users understand not just what’s trending, but how it’s being framed in public discourse. While it doesn’t focus on search volume like Google Trends, it excels at measuring the impact of content through earned media metrics—making it ideal for brands managing reputation or launching campaigns. TrendKite’s dashboards allow teams to compare their content performance against competitors and identify which narratives are gaining traction. According to their website, it integrates with major PR tools like Meltwater and Cision, and offers customizable alerts for brand keywords, competitors, and industry topics. It’s a powerful tool for understanding the media ecosystem, though it’s less focused on content creation and more on measurement and analysis.

Exploding Topics is a trend discovery platform that identifies emerging trends before they go mainstream, using proprietary algorithms to detect rapid growth in search volume, social mentions, and e-commerce activity. According to their website, it scans thousands of data sources—including Google Trends, Reddit, Amazon, and TikTok—to surface topics with 10x+ growth over a 12-month period. This makes it uniquely valuable for early adopters looking to capitalize on trends before saturation. The platform categorizes trends by industry (e.g., AI, fitness, finance) and provides context on why a trend is gaining momentum, including related keywords and potential content angles. Unlike Google Trends, which shows current popularity, Exploding Topics focuses on velocity—helping users get ahead of the curve. It’s especially popular among entrepreneurs, product developers, and content creators seeking to build businesses around emerging markets. According to their website, users receive weekly trend reports and can filter by growth rate, category, and region. The platform does not generate content, but it provides the raw intelligence needed to create timely, high-potential content.

SEMrush Trending is a feature within the broader SEMrush suite that helps marketers identify rising search queries and content opportunities by analyzing real-time search data across multiple countries and languages. According to their website, it surfaces trending topics by detecting sudden spikes in search volume, often before they appear in Google Trends, giving users a competitive edge in content planning. It integrates with SEMrush’s keyword database, allowing users to see search volume, competition levels, and CPC data alongside trend velocity. The tool also provides related keywords and content ideas based on trending queries, making it ideal for SEO-driven content teams. Unlike standalone trend tools, SEMrush Trending is embedded within a comprehensive digital marketing platform, enabling users to immediately move from trend discovery to keyword optimization, content creation, and backlink analysis—all in one place. According to their website, it updates data daily and supports over 130 countries, making it suitable for global content strategies. While it doesn’t generate content, it provides the contextual intelligence needed to prioritize high-potential topics.

Ahrefs Content Explorer is a powerful tool for discovering high-performing content across the web by analyzing backlinks, social shares, and traffic estimates. According to their website, it indexes over 10 billion web pages and allows users to filter results by domain, content type, language, and publication date to find the most successful pieces of content in any niche. It’s particularly useful for reverse-engineering competitor strategies—seeing which articles earned the most links and shares, and then creating better versions. Unlike Google Trends, which shows popularity over time, Content Explorer shows which specific pieces of content are performing well right now. Users can also filter by keyword to see what content ranks for specific search terms, making it ideal for SEO-driven content planning. According to their website, it provides metrics like estimated traffic, referring domains, and social shares for each result. While it doesn’t predict trends or generate content, it gives marketers a clear picture of what’s working in their industry, enabling them to create content that’s more likely to earn visibility and authority.

SocialBee is a social media scheduling and content recycling platform designed to help businesses maintain consistent posting across multiple platforms without manual effort. According to their website, it allows users to categorize content into themed queues (e.g., Tips, Promotions, Blog Posts) and automatically recycle evergreen content at optimal times. While it doesn’t analyze trends or provide research insights like Google Trends, its strength lies in automation and content reuse—helping brands stay active even when resources are limited. SocialBee integrates with major platforms including LinkedIn, Twitter, Facebook, Instagram, and Pinterest, and offers features like custom scheduling, team collaboration, and analytics dashboards. According to their website, it includes a content library where users can store and tag posts for easy reuse, reducing the need to constantly create new material. It’s ideal for small teams or solopreneurs who need to maintain a consistent social presence without deep research capabilities. SocialBee doesn’t generate content from trends, but it ensures that existing content continues to deliver value over time.

Lately is an AI-powered content repurposing platform that helps marketers turn long-form content—like podcasts, webinars, and blog posts—into dozens of social media posts automatically. According to their website, it uses natural language processing to extract key insights, quotes, and talking points from long-form content and generates platform-specific captions, hashtags, and visuals for LinkedIn, Twitter, Instagram, and TikTok. While it doesn’t identify trending topics or analyze search data like Google Trends, it excels at maximizing the ROI of existing content by distributing it across multiple channels without manual effort. Lately’s AI learns from past performance to optimize posting times and formats, helping users improve engagement over time. According to their website, it includes a content library, scheduling calendar, and analytics to track which repurposed posts perform best. It’s ideal for content creators with a library of existing material who want to scale their social presence without producing new content from scratch. However, it’s not a research or trend discovery tool—it’s a distribution engine.