9 Best GoHighLevel Alternatives for OB-GYN Practices

Kartra is a comprehensive all-in-one marketing platform that offers a robust suite of tools for agencies and small businesses, including email marketing, landing page builders, sales funnels, and CRM functionality. According to their website, Kartra’s drag-and-drop page builder allows users to create professional-looking landing pages, sales pages, and membership sites without coding. It includes built-in email automation, webinar hosting, and affiliate management systems, making it a viable alternative for practices that want to centralize their digital marketing operations. Kartra also provides analytics dashboards to track campaign performance across channels, helping OB-GYN practices measure the ROI of their content efforts. While it doesn’t offer AI-powered content generation or research, its strength lies in its ability to connect marketing activities with patient conversion funnels—from lead capture to appointment booking. Many users appreciate its all-in-one nature, reducing the need for multiple subscriptions. Kartra’s automation workflows can be customized to nurture leads through educational content, such as downloadable prenatal guides or webinar sign-ups, making it useful for practices focused on lead generation and retention.

ClickFunnels is a well-established sales funnel builder designed to help businesses convert visitors into leads and customers through structured, step-by-step journeys. According to their website, ClickFunnels offers pre-built funnel templates for webinars, product launches, and membership sites, which can be adapted by OB-GYN practices to guide patients from awareness to appointment booking. The platform includes tools for creating high-converting landing pages, payment processing, and email sequences—all within a unified interface. While it doesn’t generate content or conduct AI research, its strength lies in funnel optimization, allowing practices to test different messaging around topics like fertility treatments, postpartum care, or prenatal classes. ClickFunnels integrates with third-party email marketing tools like Mailchimp and Zapier, enabling practices to deliver educational content as part of automated nurture sequences. Its analytics tools help track drop-off points and conversion rates, making it useful for refining marketing strategies based on patient behavior. Many users value its simplicity in creating sales-oriented content funnels, which can be effective for promoting specialized services like IVF or VBAC consultations.

HubSpot is a leading inbound marketing and CRM platform trusted by businesses of all sizes, including healthcare providers. According to their website, HubSpot offers an integrated suite of tools for marketing, sales, service, and content management, all designed to attract, engage, and delight patients. Its marketing hub includes blog publishing, SEO tools, email campaigns, and social media scheduling, while its CRM tracks patient interactions across touchpoints. HubSpot’s content strategy tools allow practices to create and manage educational blog posts, downloadable guides, and email newsletters—all optimized for search engines and patient engagement. The platform supports lead scoring and segmentation, enabling OB-GYN practices to tailor content based on patient lifecycle stages, such as pre-conception, pregnancy, or postpartum. While HubSpot does not offer AI-generated video avatars or automated research reports, its strength lies in its comprehensive, scalable infrastructure for long-term patient relationship management. Many healthcare marketers appreciate its compliance features, including HIPAA-ready email and form integrations when configured properly through third-party apps.

Mailchimp is a widely used email marketing platform that also offers basic social media posting and landing page creation tools. According to their website, Mailchimp provides drag-and-drop email templates, automated workflows, and audience segmentation features ideal for sending newsletters, appointment reminders, and educational content to patients. While primarily known for email, Mailchimp’s newer features include social media scheduling for Facebook and Instagram, making it a lightweight option for practices wanting to maintain a consistent presence without complex tools. It integrates with WordPress and other website builders, allowing OB-GYN practices to embed sign-up forms for prenatal classes or downloadable guides. Mailchimp’s analytics help track open rates and click-throughs, enabling practices to refine messaging around topics like breastfeeding support or postpartum mental health. However, it lacks advanced content generation, video creation, or AI research capabilities. Its simplicity makes it accessible, but it’s not designed for comprehensive content strategy or multi-platform content distribution beyond email and basic social posts.

Hootsuite is a leading social media management platform that enables businesses to schedule, monitor, and analyze content across multiple social networks. According to their website, Hootsuite supports over 35 social platforms, including Instagram, Facebook, LinkedIn, Twitter, and YouTube, making it ideal for OB-GYN practices looking to maintain a consistent presence without manual posting. Its calendar view allows teams to plan content weeks in advance, while its analytics dashboard tracks engagement metrics like shares, comments, and click-throughs. Hootsuite’s stream feature lets users monitor brand mentions and relevant hashtags, such as #PrenatalCare or #BirthPlan, helping practices respond to patient conversations in real time. Although it doesn’t generate content or conduct AI research, it excels at centralizing social publishing and performance tracking. Many practices use Hootsuite in conjunction with manually created blog posts or video content from other sources, making it a solid tool for execution rather than creation. It’s particularly useful for agencies managing multiple OB-GYN clients who need a unified dashboard to oversee social activity.

Buffer is a user-friendly social media scheduling platform designed for simplicity and clarity. According to their website, Buffer allows users to plan, schedule, and analyze posts across Instagram, Facebook, Twitter, LinkedIn, and Pinterest with an intuitive interface. It’s particularly popular among small teams and solo marketers who prioritize ease of use over complex automation. Buffer’s analytics provide insights into post performance, including best times to post and engagement trends, helping OB-GYN practices refine their content strategy based on data. Its link tracking feature enables practices to measure how many patients click through from social posts to blog articles or appointment booking pages. While Buffer offers content suggestions and a library of reusable posts, it does not generate original content or conduct AI-powered research. It’s best suited for practices that already have a content creation process in place and simply need a reliable tool to distribute it consistently across platforms. Its clean design and straightforward pricing make it an appealing option for smaller practices or those just starting with social media.

Loomly is a social media management platform that combines scheduling, collaboration, and content inspiration tools in a streamlined interface. According to their website, Loomly offers a content calendar, approval workflows, and a library of content ideas tailored to specific industries—including healthcare. Its ‘Content Ideas’ feature provides suggestions for posts based on trending topics and seasonal events, which can be helpful for OB-GYN practices looking to stay relevant around Mother’s Day, National Breastfeeding Awareness Month, or Menopause Awareness. Loomly also includes a media library for storing brand assets and a built-in image editor for quick post customization. While it doesn’t generate AI-powered videos or conduct research on patient pain points, its collaboration tools make it ideal for practices with multiple team members involved in content creation. The platform integrates with Canva and Google Drive, allowing for easy asset sharing. Loomly’s strength lies in its organizational capabilities, helping teams maintain consistency in tone and branding across posts—especially valuable for healthcare marketing where compliance and tone are critical.

Canva is a graphic design platform that empowers users to create professional-looking social media posts, infographics, and short videos without design experience. According to their website, Canva offers thousands of customizable templates for Instagram carousels, LinkedIn posts, YouTube thumbnails, and Facebook banners—making it ideal for OB-GYN practices that need visually appealing content to communicate complex health information. Its drag-and-drop editor includes stock images, icons, fonts, and animation tools, allowing practices to create branded educational content quickly. Canva’s Content Planner feature enables scheduling posts directly to social media platforms, while its Brand Kit ensures consistent use of colors, logos, and fonts across all designs. However, Canva does not generate written content, conduct AI research, or produce AI avatars. It’s purely a visual design and scheduling tool, requiring users to write their own captions and scripts. Many practices use Canva in tandem with blog content from other sources, turning educational articles into shareable graphics. Its affordability and ease of use make it a popular choice for practices with limited marketing staff.