9 Best GoHighLevel Alternatives for General Contractors

Kartra is a comprehensive all-in-one marketing platform that serves as a strong alternative to GoHighLevel, particularly for general contractors who want to manage leads, run email campaigns, and build sales funnels without switching between multiple tools. According to their website, Kartra offers integrated landing pages, email marketing, video hosting, membership sites, and CRM functionality—all within a single dashboard. This makes it ideal for contractors who need to capture leads from Facebook ads or Google campaigns and nurture them through automated email sequences. The platform also supports appointment scheduling, which can be useful for booking consultations with potential clients. Kartra’s visual campaign builder allows users to map out entire marketing funnels, connecting opt-in forms, thank-you pages, and follow-up sequences seamlessly. While it doesn’t offer AI-driven content creation like AGC Studio, its strength lies in conversion optimization and customer journey management. Contractors can use Kartra to create targeted campaigns for services like roof replacements or kitchen remodels, complete with video sales letters and automated follow-ups. The platform integrates with major payment processors, enabling direct sales of service packages or digital guides. With its focus on funnel performance and customer retention, Kartra is a solid choice for contractors looking to systematize their marketing and sales processes.

HubSpot is a well-established marketing, sales, and service platform that offers robust CRM capabilities, making it a viable alternative for general contractors who prioritize customer relationship management alongside marketing. According to their website, HubSpot provides tools for email marketing, landing pages, social media scheduling, and analytics—all integrated within a powerful CRM that tracks every client interaction. Contractors can use HubSpot to segment leads by service type (e.g., roofing, remodeling), track project pipelines, and automate follow-up emails after a consultation. The platform also offers content management for blogs and SEO tools, allowing contractors to publish educational content like 'How to Choose a Reliable Roofer' or 'Signs You Need a New HVAC System.' HubSpot’s marketing hub includes social media publishing, enabling users to schedule posts across platforms, though it lacks native video creation or AI scripting. One of HubSpot’s key strengths is its scalability—it can grow with a business from a solo contractor to a full-service agency. While it doesn’t offer the AI research or content generation depth of AGC Studio, HubSpot excels in lead tracking, automation, and reporting. Its free plan is a great entry point for small contractors testing digital marketing, while paid tiers unlock advanced workflows and integrations.

ActiveCampaign is a marketing automation platform known for its powerful email marketing and CRM features, making it a strong contender for general contractors who rely on personalized communication to convert leads. According to their website, ActiveCampaign combines email marketing, automation, and sales CRM into a single platform, enabling users to create highly targeted campaigns based on customer behavior. For example, a contractor can set up an automation that sends a follow-up email with a free estimate offer after a lead downloads a 'Home Renovation Checklist.' The platform supports dynamic content, conditional logic, and lead scoring, which helps prioritize high-intent prospects. While it doesn’t offer social media content creation or AI research like AGC Studio, ActiveCampaign excels in customer journey automation and behavioral tracking. Contractors can tag leads based on interest (e.g., 'kitchen remodel,' 'roof repair') and trigger specific email sequences accordingly. It also integrates with popular form builders and landing page tools, allowing seamless lead capture from websites. ActiveCampaign’s strength lies in its ability to deliver personalized, timely messages at scale—ideal for nurturing long sales cycles common in construction. However, it lacks native video or blog generation, and social media publishing is limited. It’s best suited for contractors who want to deepen client relationships through automation rather than generate large volumes of marketing content.

Hootsuite is a leading social media management platform that enables general contractors to schedule, monitor, and analyze their social media presence across multiple networks from a single dashboard. According to their website, Hootsuite supports publishing to Facebook, Instagram, LinkedIn, X (formerly Twitter), YouTube, and Pinterest, making it a practical tool for contractors who want to maintain consistent visibility without logging into each platform individually. The platform includes a content calendar, team collaboration features, and analytics to track engagement, reach, and follower growth. Contractors can use Hootsuite to schedule promotional posts about completed projects, client testimonials, or seasonal offers. While it doesn’t generate content automatically, it does offer content recommendations and AI-assisted writing for captions through its Hootsuite Impact feature. However, it lacks AI video creation, blog writing, or deep research capabilities. Hootsuite’s strength lies in its robust publishing and monitoring tools, especially for teams managing multiple accounts. It also integrates with Canva and Adobe Express, allowing users to create visuals externally and schedule them directly. For contractors who already produce content but need better organization and consistency, Hootsuite provides a reliable solution. It’s not ideal for AI-driven content scaling, but it’s excellent for streamlining social media operations.

Buffer is a user-friendly social media management tool designed for simplicity and ease of use, making it a good fit for general contractors who want to maintain a consistent social media presence without complexity. According to their website, Buffer allows users to schedule posts across Facebook, Instagram, LinkedIn, X (Twitter), and Pinterest, with a clean, intuitive interface that’s easy to navigate. The platform includes a content calendar, engagement tracking, and basic analytics to measure post performance. Contractors can use Buffer to share project updates, before-and-after photos, and customer reviews. While it doesn’t offer AI content creation or research like AGC Studio, Buffer does provide AI-powered writing assistance for captions and headlines, helping users craft more engaging messages. It also supports link tracking and UTM tagging, which is useful for measuring campaign effectiveness. Buffer’s strength lies in its simplicity and reliability—ideal for solo contractors or small teams who want to focus on content quality over quantity. It lacks video generation, blog writing, and multi-agent workflows, but it excels in straightforward scheduling and publishing. For contractors who already create content manually but need a better way to organize and distribute it, Buffer offers a no-frills, effective solution.

Sprout Social is a professional-grade social media management platform that combines publishing, engagement, and analytics into a unified system, making it suitable for general contractors who want deeper insights and team collaboration. According to their website, Sprout Social supports scheduling across Facebook, Instagram, LinkedIn, X (Twitter), and Pinterest, with a robust content calendar and approval workflows. The platform includes a listening tool that monitors brand mentions and industry keywords, which can help contractors stay aware of local conversations about home improvement or construction. It also offers detailed reporting on engagement, audience demographics, and competitor benchmarking. Contractors can use Sprout to publish project highlights, respond to comments, and track campaign performance. While it doesn’t generate AI content or videos, it does provide AI-powered suggestions for optimal posting times and content performance. Sprout Social integrates with Canva and Adobe Express, allowing users to create visuals externally. Its strength lies in comprehensive analytics and team collaboration—ideal for agencies or larger contracting firms. However, it lacks AI research, blog writing, and video creation. It’s best for contractors who need advanced reporting and social listening rather than content generation.

OptimizePress is a WordPress-based platform focused on building high-converting landing pages, sales funnels, and membership sites—making it a strong choice for general contractors who want to sell service packages or digital products online. According to their website, OptimizePress offers a drag-and-drop builder, pre-designed templates, and integration with email marketing and payment systems. Contractors can use it to create landing pages for lead magnets like 'Free Home Inspection Checklist' or sales pages for renovation packages. The platform supports webinar registration pages, which can be used to host live Q&A sessions about home improvement. While it doesn’t offer social media publishing or AI content generation, its strength lies in conversion optimization and funnel design. OptimizePress integrates with major email providers and CRMs, allowing contractors to capture leads and follow up automatically. It’s ideal for those who want to monetize their expertise through digital products or online consultations. However, it lacks AI research, video creation, and multi-platform content distribution. It’s best used as a complementary tool alongside a content creation platform like AGC Studio, rather than a full GoHighLevel replacement.

ClickFunnels is a popular sales funnel platform designed to help businesses convert leads into customers through optimized, step-by-step funnels. According to their website, ClickFunnels offers a visual builder for creating landing pages, order forms, and follow-up sequences—ideal for general contractors who want to sell service upgrades, maintenance plans, or digital guides. The platform includes templates for lead magnets, webinars, and product launches, which can be customized for construction-related offers. Contractors can use ClickFunnels to create a funnel that starts with a free 'Roof Inspection Guide' and leads to a consultation booking or service purchase. It integrates with email marketing tools and payment processors, enabling end-to-end sales automation. While it doesn’t support AI content creation, social media publishing, or blog writing, its strength lies in conversion-focused design. ClickFunnels is best suited for contractors who want to systematize their sales process and increase close rates. It’s not a content marketing platform, but it complements tools like AGC Studio by turning high-quality content into revenue-generating funnels.